Extreme Action.
The ultimate snow and ice adventure awaits you at the northern polar circle, where adrenaline and relaxation merge into an unparalleled experience of extremes. The BMW M Test Centre is located on the frozen lakes around the picturesque town of Arjeplog, where our engineers test the latest BMW Group models under extreme winter conditions. Now it's your turn: take the wheel of the BMW M3 Competition with xDrive or the BMW M2 and conquer the specially prepared drift tracks on meter-thick ice.
The BMW M Ice Max and BMW M Ice Plus Experiences are the epitome of adventure, developed by absolute professionals. Feel the thrill as your rear end breaks out with extreme lateral dynamics on specially prepared ice tracks, mastering the challenges of the icy course. Guided by professional BMW M instructors, experienced drivers can test their skills and learn many new techniques during our multi-day sessions. For the maximum adrenaline, the BMW M Ice Pro Experience awaits you, allowing you to drive Formula 1 tracks on ice and experience motorsport feeling under extreme conditions – a highlight offered for the first time.
BMW M Ice Plus
BMW M Ice Max
BMW M Ice Pro
The BMW M Ice Experiences take place in front of the impressive backdrop of Arjeplog. Nestled in a dreamy winter landscape, the comfortable Hornavan Hotel offers a magnificent view of Lake Hornavan. After a day full of exciting driving adventures, you can relax in the hotel spa. Enjoy local specialties and the comfort of stylishly furnished rooms for a perfectly rounded experience. Look forward to more than just driving fun: look forward to your very own extreme adventure at the polar circle.
| Experience | Content | Service | VEHICLE | Price |
|---|---|---|---|---|
- Drivers Briefing
| - 4 days & 3 overnight stays at the 4-star hotel Hornavan | BMW M3 Competition with xDrive and spikes, BMW M2 with spikes, BMW M Ice Racer | €4,690* | |
| - 5 days & 4 overnight stays at the 4-star hotel Hornavan | BMW M3 Competition with xDrive and spikes, BMW M2 with spikes, BMW M Ice Racer | €5,790* | |
| - 4 days & 3 overnight stays at the 4-star hotel Hornavan
| BMW M4 Competition with xDrive and spikes, BMW M Ice Racer | €10,990* |
*excl. flights
HIGHLIGHTS
- Winter driving technique and drift courses guided by BMW M instructors
- Drift courses
- All-wheel drift with BMW M3 Competition with xDrive for selected exercises
- Taxi ride in the BMW M Ice Racer
- 4 action-packed days with full board in a single room at the 4-star hotel Hornavan
Also included: Insurance
2 participants per vehicle
Optional booking: Companion in the participant's double room. See FAQ for details.
VEHICLES
BMW M3 Competition with xDrive and spikes, BMW M2 with spikes, BMW M Ice Racer
LOCATION
Arjeplog, Sweden
*Please note that you must book your flights yourself. BMW M offers discount codes for reduced flight prices from Munich. See FAQ for more information.
AGENDA
AGENDA
Arrival Day: After arriving at the airport, you and the other participants head to the Hornavan Hotel, where you are warmly welcomed. Following a detailed safety briefing, we invite you to an exquisite "Ice Drivers Dinner".
Day 1: An exciting experience awaits you. Braking techniques, evasive maneuvers, and oversteering in circles are on the agenda. Discover the fascinating art of controlled drifting and practise further driving technique exercises.
Day 2: The third day builds on this with further challenges. Master the drift course and learn to drift in larger circles. On a second handling course, you test what you've learned and end the experience with an exciting taxi ride in the BMW M Ice Racer. The Farewell Dinner offers a chance to reflect on your experiences.
Day 3: Last day, last course. Give it your all one more time before the shuttle service takes you back to the airport.
HIGHLIGHTS
- Advanced winter driving techniques under professional guidance
- Drift course exercises
- All-wheel drift with BMW M3 with xDrive for selected exercises
- Drive the BMW M Ice Racer yourself
- 5-days experience program with full board in a single room at the 4-star hotel Hornavan
Also included: Insurance
2 participants per vehicle
Optional booking: Companion in the participant's double room. See FAQ for details.
VEHICLES
BMW M3 Competition with xDrive and spikes, BMW M2 with spikes, BMW M Ice Racer
LOCATION
Arjeplog, Sweden
*Please note that you must book your flights yourself. BMW M offers discount codes for reduced flight prices from Munich. See FAQ for more information.
AGENDA
AGENDA
Arrival Day: After arriving at Arvidsjaur airport, we take you to the Hornavan Hotel, where you are welcomed with refreshments and can make initial contacts with other participants. After a comprehensive drivers briefing, enjoy a delicious welcome menu at the "Ice Drivers Dinner."
Day 1: Start the day with a warm-up, preparing you optimally for driving with 4 mm spikes. Dive into the fascination of drifting and navigate through courses while improving your driving skills in various scenarios.
Day 2: Build on what you learned the previous day and gradually enhance your vehicle handling skills under various conditions.
Day 3: Conquer the large handling course and take the wheel of the BMW M Ice Racer for an adrenaline-filled drive. In the evening, an unforgettable Farewell Dinner awaits you in a traditional wooden tipi.
Day 4: Last day, last course. Give it your all once more before the shuttle comfortably takes you back to the airport.
HIGHLIGHTS
- Drifting with experienced BMW M instructors
- Solo driving for maximum driving time
- Drive the BMW M Ice Racer yourself
- Formula 1 tracks carved into ice at original scale
- 4 action-packed days with full board in a single room at the 4-star hotel Hornavan
Also included: Insurance
1 participant per vehicle, max. 4 people per group
Optional booking: Companion in the participant's double room. See FAQ for details.
VEHICLES
BMW M4 Competition with xDrive and spikes, BMW M Ice Racer
LOCATION
Arjeplog, Sweden
*Please note that you must book your flights yourself. BMW M offers discount codes for reduced flight prices from Munich. See FAQ for more information.
AGENDA
AGENDA
Day 1: Start immediately with a first warm-up on our tracks on the frozen Lake Kakel. After the first adrenaline rush, a drivers briefing and an exquisite "Ice Drivers Dinner" await you.
Day 2: Braking techniques, evasive maneuvers, and oversteering in circles are on the agenda. Discover the exciting art of controlled drifting on our course and go deeper into further driving technique exercises – with solo driving for maximum driving time.
Day 3: Experience adrenaline and speed like never before – driving on Formula 1 tracks carved into ice like Paul Ricard, Yas Marina, Sepang, Silverstone, or Nürburgring GP (depending on availability). Find the ideal line on these original-scale tracks, experience perfect vehicle control at the limit, and enjoy exclusive driving fun with Formula Ice. Between your stints, our exclusive wooden tipi on the lake invites you to relax - accompanied by first-class catering. In the evening, a real highlight awaits you: an unforgettable Farewell Dinner with local specialties cooked over an open fire in a special location.
Day 4: Give it your all once more on our ice tracks with the BMW M Ice Racer. Loud, light, fast – this race car has been specially modified for racing on ice. Gather unforgettable memories once more before heading home.
Models subject to change.
