Ultimate Driving Pleasure.
Get ready for an alpine driving experience like no other. The BMW M Snow Experience combines the extremes of winter with the performance of the latest BMW M, BMW i, and BMW models.
Whether you choose BMW M Snow, BMW M Snow Max, BMW M Snow Intensive, or the new BMW M Snow Active Experience, you will not only improve your skills on snow and ice but elevate them to an entirely new level. With exclusive drives on Europe's highest training ground on the Sölden Glacier and the full power of the latest models, an extraordinary experience awaits you.
At the 5-star hotel Das Central, you can relax and unwind after an exhilarating day on the snowy mountain slopes in a luxurious setting.
A special highlight of every BMW M Snow Experience is the exciting ascent to the Sölden Glacier with a snow groomer – an unforgettable start to your snow adventure.
The number of participants is deliberately limited to a maximum of 8 people per group – and for BMW M Snow Intensive, it's even just 4 people. This way, you benefit from more intensive guidance and significantly more driving time to optimally sharpen your driving skills under extreme conditions.
BMW M Snow
BMW M Snow Max
BMW M Snow Intensive
BMW M Snow Active
Both before and after the adrenaline rush in the snow, the BMW M Snow Experience offers plenty to enjoy. At the renowned 5-star hotel Das Central, located in the spectacular ski resort of Sölden, you can expect extreme relaxation.
Here, luxury takes on a whole new meaning. The hotel is known for its unparalleled service, unique atmosphere, first-class ambiance, and exclusive culinary delights at a star level. It's a blend of action and relaxation that completes your BMW M Snow Experience. From the first to the last moment, everything is designed to offer you an extraordinary experience.
The catering during your experience meets the highest standards. Indulge your palate with exquisite culinary specialties from an award-winning kitchen, recently honored with a Michelin star, enriching your already exceptional journey with gastronomic excellence.
Extreme adventure and luxury united in the heart of the Alps: The BMW M Snow Experience.
| Experience | Content | Service | VEHICLE | PRICE |
|---|---|---|---|---|
- Drivers Briefing | - 1 day & 1 overnight stay at the 5-star hotel Das Central Alpine.Luxury.Life | current BMW M, BMW i, and BMW models | €1,390 | |
Like BMW M Snow, plus | - 2 days & 2 overnight stays at the 5-star hotel Das Central Alpine.Luxury.Life | current BMW M, BMW i, and BMW models | €2,590 | |
Exclusive winter coaching for intensive development of vehicle control. Ultimate driving pleasure in high-performance BMW M models - Winter Safety basics | - 1 day & 1 overnight stay at the 5-star hotel Das Central Alpine.Luxury.Life
| current BMW M models | €1,990 | |
Like BMW M Snow, plus - Freeride experience with professional athlete Nina Gigele, including safety and equipment check
| - 2 days & 1 overnight stay at the 5-star hotel Das Central Alpine.Luxury.Life
| current BMW M, BMW i, and BMW models | €1,690 |
HIGHLIGHTS
- Unique driving terrain at an altitude of 3,000 m
- Dynamic winter driving exercises
- Transfers with the snow groomer
- Single occupancy in a double room at the 5-star hotel Das Central Alpine.Luxury.Life
- Full board
Also included: Insurance
2 participants per vehicle
Optional booking: Companion in the participant's double room. See FAQ for details.
VEHICLES
Current BMW M, BMW i, and BMW models
LOCATION
Sölden, Austria
NOTE
Weather-related cancellations possible. See FAQ for details
AGENDA
AGENDA
Arrival Day: Upon your individual arrival in Sölden, you'll be welcomed with a welcome drink. The evening continues with a drivers briefing on the dynamics of winter driving, followed by a delicious 5-course gourmet dinner. You will spend the night at the 5-star hotel Das Central.
Event Day: Start the day with a hearty breakfast at the hotel before checking out. A snow groomer will take you up the mountain directly to the practice area. There, a wide selection of various BMW M, BMW i, and BMW models awaits you. Practice braking and evasive maneuvers, learn understeering and oversteering, and master initial drifts. For lunch, a buffet at the glacier restaurant Rettenbach awaits you before you tackle challenging exercises with BMW X models on the mountain's off-road course. Finally, return to the hotel, where you can share your experiences over a hearty snack and bid farewell to the picturesque Ötztal.
HIGHLIGHTS
- Unique driving terrain at an altitude of 3,000 m
- Dynamic winter driving exercises
- Transfers with the snow groomer
- Single occupancy in a double room at the 5-star hotel Das Central Alpine.Luxury.Life
- Full board
Also included: Insurance
2 participants per vehicle
Optional booking: Companion in the participant's double room. See FAQ for details.
VEHICLES
Current BMW M, BMW i, and BMW models
LOCATION
Sölden, Austria
NOTE
Weather-related cancellations possible. See FAQ for details.
AGENDA
AGENDA
Arrival Day: Upon arrival, you and the other guests are greeted with a welcome drink. This is followed by the drivers briefing, perfectly preparing you for the winter driving dynamics of the coming days. Enjoy a 5-course gourmet dinner and a night at the luxurious 5-star hotel Das Central.
Day 1: The day begins with an exciting transfer via snow groomer to our practice ground on the glacier. Perfect uphill and downhill driving and get to know the vehicles through braking, evasive maneuvers, and understeering and oversteering. Refine your skills with coordination exercises and vehicle control. End the day with another exquisite 5-course gourmet dinner and a night at the hotel.
Day 2: The second day also starts with a transfer to the practice course via snow groomer. Here, tackle challenging tasks and master the drift course in one of our BMW M models. After an adrenaline-filled day, meet all other participants at a small reception before your individual departure, bidding farewell to the Ötztal.
HIGHLIGHTS
- Small group and maximum driving time
- Unique driving terrain at an altitude of 3,000 m
- Transfers with the snow groomer
- Single occupancy in a double room at the 5-star hotel Das Central Alpine.Luxury.Life.
- Gourmet full board throughout the experience, including Restaurant "Gletschertisch" for lunch
Also included: Insurance
Single occupancy for all exercises except the off-road course
Optional booking: Companion in the participant's double room. See FAQ for details.
VEHICLES
Current BMW M models
LOCATION
Sölden, Austria
NOTE
Weather-related cancellations possible. See FAQ for details.
AGENDA
AGENDA
Arrival Day: Upon your individual arrival in Sölden, meet your personal BMW M instructor over a welcome drink. The evening continues with a drivers briefing on the dynamics of winter driving, followed by a delicious 5-course gourmet dinner. Overnight at the 5-star hotel Das Central.
Event Day: Start the day with a hearty breakfast at the hotel. A snow groomer takes you up the mountain directly to the practice area. There, a wide selection of various BMW M models awaits you. Practice braking and evasive maneuvers, experience the dynamics of oversteering firsthand, and perfect your drifts in the challenging course. At noon, enjoy a delicious meal at the glacier restaurant Gletschertisch. Afterwards, explore the limits of the BMW M models on the off-road course with challenging exercises. Finally, return to the hotel, where you can share your experiences over a drink and a traditional snack, leaving the Ötztal with many great memories.
HIGHLIGHTS
- 1 day of freeriding with professional athlete Nina Gigele in the Ötztal Alps
- Unique driving terrain at an altitude of 3,000 m
- Dynamic winter driving exercises
- Transfers with the snow groomer
- Single occupancy in a double room at the 5-star hotel Das Central Alpine.Luxury.Life, including wellness
- Full board
Also included: Insurance
2 participants per vehicle
Optional booking: Companion in the participant's double room. See FAQ for details.
REQUIREMENTS
- Confident skiing off-piste
- Surefooted in alpine terrain
- Off-piste ski equipment including complete avalanche kit (beacon, probe, and shovel)
VEHICLES
Current BMW M, BMW i, and BMW models
LOCATION
Sölden, Austria
NOTE
Weather-related cancellations possible. See FAQ for details.
AGENDA
AGENDA
Day 1: Upon your individual arrival in Sölden, you are welcomed by Nina Gigele in the morning. Accompanied by the professional freerider, take a ski lift up to the snowy mountains, where you enjoy outdoor sports performance until the afternoon. "Personal guidance, real progress, beautiful memories" awaits you during the experience, "Just the right thing to start two days full of powder, passion, and connection." After freeriding, relax in the wellness area. The evening continues with a fireside chat about winter driving dynamics, followed by a delicious 5-course gourmet dinner with Nina Gigele and Daniela Schmid. Spend the night at the 5-star hotel Das Central.
Day 2: Begin the day with a hearty breakfast at the hotel before checking out. A snow groomer takes you up the mountain directly to the practice area. There, a wide selection of various BMW M, BMW i, and BMW models awaits you. Under the guidance of instructor Daniela Schmid, practice braking and evasive maneuvers, learn understeering and oversteering, and master initial drifts. For lunch, enjoy a buffet at the Rettenbach glacier restaurant before tackling challenging exercises with BMW X models on the mountain's off-road course. Finally, return to the hotel, where you can share your experiences over a traditional snack and bid farewell to the picturesque Ötztal.
NINA GIGELE
NINA GIGELE
Active freerider since: 2011
Sports achievements: Victories and top ten placements in international competitions (CIT FIS)
Favorite BMW M vehicle: BMW X5 M
Life motto: The journey is the reward. Stay positive and smile.
What all participants can look forward to: Forget the question, "What's the weather like? Should I come or not?" - just do it! Standing on the mountain in the morning, breathing in the cold, clear air, snowy peaks in view, a moment of silence - that's when we feel life pulsing through us. Our endorphins dance, and it's worth being here just for that. Such moments are meant to be consciously and actively experienced - because time is the most valuable thing we have. Being in the here and now - that's the true art of living. I'm really looking forward to these special moments with you.
DANIELA SCHMID
DANIELA SCHMID
Instructor since: 2018
Favorite BMW M vehicle: BMW M5 Touring
Life motto: The courage to try new things is the first step to success.
What participants can look forward to: A unique experience among like-minded people with gasoline in their veins in the beautiful Tyrolean mountains, with plenty of driving pleasure and lots of tips and tricks for everyday life.
WEATHER CONDITIONS.
WEATHER CONDITIONS.
Our training courses in the Alps are weather dependent and may be cancelled at short notice for your safety, e.g. if there is a risk of avalanches. In such cases we will be happy to provide you with day ski passes and meal vouchers - please remember to bring your ski or snowboard equipment. Alternatively, enjoy the new wellness area at the Das Central hotel. Relax with a spa treatment or swim in the infinity pool overlooking Sölden.
For more information please see our FAQ under Weather Cancellations.
