The mobility of the future will be electrifying. With BMW M IconicSounds Electric and the i4 in the M version, characteristic engine sound and impressive performance, M GmbH is heading into the age of electromobility. The person responsible for the emotional sound of the purely electric-powered i4 is world-famous composer and Academy Award winner Hans Zimmer. An initial impression of the electrifying sound of the M automobiles with electric power to come can be seen in the video “The Driving Sound of the first-ever electrified BMW M”.
NOT SOUNDLESS – IMPRESSIVELY EMOTIONAL.
The future of driving pleasure is electric, locally emission-free and at the same time marked by a typical BMW athleticism expressed not only in dynamic driving characteristics, but also an emotional sound experience. BMW IconicSounds Electric offer an unmistakeable range of sounds in BMW and BMW M models with purely electric or plug-in-hybrid drive. The collaboration between composer and curator Hans Zimmer and the Creative Director Sound of the BMW Group, Renzo Vitale, resulted in a characteristic engine sound which will soon be experienceable in a specific version in BMW M automobiles with electric drive.
EMOTIONAL SOUND EXPERIENCE FOR THE SENSES.
Whilst the peace and quiet of electric driving offers hitherto unknown comfort, at the same time it opens up a gap to the emotionality of the driving experience. BMW M IconicSounds Electric offer a great range for customers who want to enjoy driving pleasure with all their senses. In future, electric driving pleasure will be enhanced by acoustic feedback with every movement of the accelerator. Analogue to the driving modes selected by the driver at the push of a button, the engine sound orientates itself to the corresponding driving situation and the driver’s personal preferences.
For the electric BMW M automobiles we’ve developed an engine sound that especially underlines the emotional driving experience and makes sure that the performance is even more intensely tangible.
Hans Zimmer, film composer and Academy Award winner, and Renzo Vitale, Creative Director Sound BMW Group.
POWERFUL AND INTERACTIVE.
The Sound of the BMW i4 M50: In the version developed especially for electric BMW M automobiles, the engine sound is especially energetic. Moreover, the difference between the COMFORT and SPORT modes is particularly strong. In general, the engine sound develops a challengingly powerful and technical sonic image that doesn’t always have to be harmonious. In the course of acceleration, the sounds develops an intensity which authentically reflects the performance character of the vehicle.
The moment in which a BMW M automobile accelerates is a pure goosebump moment. We’ve translated this feeling into a driving sound that expresses a mixture of superior power and flowing energy.
Creative Director Sound BMW Group.
BMW M IconicSounds Electric.
BMW M IconicSounds Electric.
In the basic setting, BMW M IconicSounds Electric convey the character of an electric BMW M via a strikingly transparent tone colour with powerful components. While in COMFORT mode the M version of the BMW i4 initially creates an immersive atmosphere characterized by effortlessness, stepping on the gas at once demonstrates the immediate connection between sound and vehicle. And with increasing weight and speed, the sound experience intensifies. In particular in SPORT mode, whose sound spectrum is more emotional and powerful, the sound reveals more about the output power. Within milliseconds, engine processes are registered and acceleration, load change or recuperation are reflected acoustically. Only when driving in ECO PRO mode is audible feedback absent, the soundless drive underlining the driver’s decision to use an especially efficient driving mode.
