The BMW Lifestyle Collection.

M STYLE.

The BMW Lifestyle Collection.

M Style.The BMW Lifestyle Collection.
06. Jun 2023

BMW M not only stands for exciting vehicles and thrilling motorsport DNA – the most powerful letter in the world is pure emotion, a feeling, a way of living. This lived passion is also embodied by the exclusive BMW M products from BMW Lifestyle. Whether it be expressive or a touch of understatement – like BMW M automobiles, the Lifestyle Collection brings both worlds together.

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GOODS WITH FREUDE.

Clever details, discrete style, sustainable materials: With the product line GOODS WITH FREUDE, BMW has given its Lifestyle Collection a makeover. Every item is made from top quality, durable and resource-sparing materials, freely combinable in timeless colours. They underscore the wearer’s individual style and at the same time bring the idea of sustainability to the fore.

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GOODS WITH FREUDE, BMW M Micro Raglan Sweat-Zip

Performance and luxury: the BMW M Micro Raglan zipped sweatshirt made of superb 100% durable pima cotton.

BMW M Series

THE BMW M SERIES.

With the BMW M collection products, sport meets functionality in first-class materials and a special love of detail. The pieces are in two lines that will make not only BMW M fans happy. The items in the BMW M Series are subtle and minimalistic, with the accent on white and cream, broken up by black and earth tones and discreet branding.

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BMW M Street

BMW M Contrast oversize hooded sweatshirt and oversize T-shirt: The logo is relief printed on the chest, giving it weight and character.

BMW M Street

BMW M STREET.

In contrast, the BMW M Street products are bold and striking, with the iconic BMW M logo and colours in the foreground. The laid-back Contrast M Oversized T-Shirt is everyday wear that at once catches the eye with its oversize cut and the coloured M stripes and M logo. The same can be said of the Contrast hoodie.

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BMW M Street

ULTIMATE FREUDE.

The GOODS WITH FREUDE collection is available at selected dealers and online.

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BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

BMW M - GOODS WITH FREUDE

Puma x BMW M Motorsport
Puma x BMW M Motorsport
Puma x BMW M Motorsport
Puma x BMW M Motorsport

WEARABLE MOTORSPORT.

As the official outfitter for BMW M Motorsport, PUMA offers top-performing racing shoes and team clothing, along with lifestyle and fan collections. The current collection is inspired by the legendary BMW 320 Group 5 from BMW Motorsport. The iconic M stripes embellish various different items ranging from expressive styles to classic sporty design in the classic PUMA look made from sustainable materials. A collection with which not only motorsports fans will be at the top of the fashion podium.

BMW Baby Racer

For more than 30 years, the iconic BMW Baby Racer has been passing on driving pleasure to the brand’s youngest fans.

BMW Baby Racer

A hit with the pros: The BMW Baby Racer is a popular feature at the Nürburgring.

DRIVING FUN FOR KIDS.

The BMW Baby Racer.

It’s the smallest drivable model in the BMW portfolio: The Baby Racer's design is based on the BMW M3 and M4 automobiles. Thanks to the new, comfy seat, the ergonomic three-spoke steering wheel and whisper tyres made from recycled materials, it offers the smallest BMW fans a high degree of comfort. The redesigned cockpit now features a horn for safety and to clear the track for one to three year-olds – indoors and out. And those left in the slipstream of the new BMW Baby Racer get to see the sporty rear lights. To make the kids’ driving pleasure last as long as possible, all spare parts for the Bavarian-made BMW Baby Racer are available from selected dealers – something the little runabout has in common with its bigger role models.

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BMW Miniatur 3.0 CSL

With its precise details, the BMW 3.0 CSL in 1:18 scale is the perfect addition to any miniature collection.

THE ESSENCE OF A LEGEND.

BMW Miniature 3.0 CSL.

The BMW 3.0 CSLis BMW M’s 50th birthday present to itself. The reissue of a legend is the most exclusive vehicle ever produced by BMW M: only 50 were made for sale. The BMW Miniature 3.0 CSL is a 1:18 version of the incomparable high-performance vehicle. The beautifully finished replica is perfect for every collection. This model was lovingly designed with an eye for detail and captures the essence of the legendary sportscar that dominated so many racetracks in the 1970s. The BMW Miniature 3.0 CSL is manufactured in first-class materials with a beautiful finish that will be the envy of fans everywhere.

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BMW Miniatur 3.0 CSL

MORE HIGHLIGHTS:

Naomi Campbell and the first BMW XM.

Dare to be you.

31. Mar 2023
Staying true to your own opinion and believing in yourself: these characteristics unite high-profile artists and the first BMW XM.
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BMW M Power Showroom at the Nürburgring

Room with a view.

17. May 2023
The most powerful place at the Nürburgring: Enter the world of speed at the BMW M Power showroom.
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BMW X6 Competition x Meindl Edition

Craftsmanship meets high-performance.

22. Sep 2023
With the BMW X5 M Competition x Meindl and BMW X6 M Competition x Meindl, a limited edition with a particularly exclusive interior featuring Meindl deerskin has been created in collaboration with the Meindl manufactory.
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BMW Individual x design classics

The power of colour.

02. Aug 2023
A manifesto of individuality: Special paint finishes from BMW Individual meet modern design classics.
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BMW paint finishes: Shades of Black and Grey

Shades of Black and Grey.

05. Apr 2023
Black and grey – colours that stand for timeless elegance. And the various BMW Individual paint finishes portfolio has some particularly fascinating shades.
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BMW X5 M Competition in BMW Individual Gentian Blue.

Confidence in colour.

22. Mar 2023
With the BMW Individual special paint finishes, the BMW X5 M Competition and the BMW X6 M Competition demonstrate their claim to leadership.
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