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The BMW Lifestyle Collection.

We Are M: Whether it be expressive or a touch of understatement – just like M automobiles, the BMW Lifestyle Collection is at home in both worlds.

6 June 2023

BMW M not only stands for exciting vehicles and thrilling motorsport DNA – the most powerful letter in the world is pure emotion, a feeling, a way of living. This lived passion is also embodied by the exclusive BMW M products from BMW Lifestyle. Whether it be expressive or a touch of understatement – like BMW M automobiles, the Lifestyle Collection brings both worlds together.


GOODS WITH FREUDE, BMW M Micro Raglan Sweat-Zip GOODS WITH FREUDE, BMW M Micro Raglan Sweat-Zip
Performance and luxury: the BMW M Micro Raglan zipped sweatshirt made of superb 100% durable pima cotton.

Clever details, discrete style, sustainable materials: With the product line GOODS WITH FREUDE, BMW has given its Lifestyle Collection a makeover. Every item is made from top quality, durable and resource-sparing materials, freely combinable in timeless colours. They underscore the wearer’s individual style and at the same time bring the idea of sustainability to the fore.


BMW M SeriesBMW M Series

With the BMW M collection products, sport meets functionality in first-class materials and a special love of detail. The pieces are in two lines that will make not only BMW M fans happy. The items in the BMW M Series are subtle and minimalistic, with the accent on white and cream, broken up by black and earth tones and discreet branding.

BMW M StreetBMW M Street
BMW M Contrast oversize hooded sweatshirt and oversize T-shirt: The logo is relief printed on the chest, giving it weight and character.


BMW M StreetBMW M Street

In contrast, the BMW M Street products are bold and striking, with the iconic BMW M logo and colours in the foreground. The laid-back Contrast M Oversized T-Shirt is everyday wear that at once catches the eye with its oversize cut and the coloured M stripes and M logo. The same can be said of the Contrast hoodie.


The GOODS WITH FREUDE collection is available at selected dealers and online.


As the official outfitter for BMW M Motorsport, PUMA offers top-performing racing shoes and team clothing, along with lifestyle and fan collections. The current collection is inspired by the legendary BMW 320 Group 5 from BMW Motorsport. The iconic M stripes embellish various different items ranging from expressive styles to classic sporty design in the classic PUMA look made from sustainable materials. A collection with which not only motorsports fans will be at the top of the fashion podium.

BMW Baby RacerBMW Baby Racer
For more than 30 years, the iconic BMW Baby Racer has been passing on driving pleasure to the brand’s youngest fans.


BMW Baby RacerBMW Baby Racer
A hit with the pros: The BMW Baby Racer is a popular feature at the Nürburgring.

The BMW Baby Racer.

It’s the smallest drivable model in the BMW portfolio: The Baby Racer's design is based on the BMW M3 and M4 automobiles. Thanks to the new, comfy seat, the ergonomic three-spoke steering wheel and whisper tyres made from recycled materials, it offers the smallest BMW fans a high degree of comfort. The redesigned cockpit now features a horn for safety and to clear the track for one to three year-olds – indoors and out. And those left in the slipstream of the new BMW Baby Racer get to see the sporty rear lights. To make the kids’ driving pleasure last as long as possible, all spare parts for the Bavarian-made BMW Baby Racer are available from selected dealers – something the little runabout has in common with its bigger role models.

BMW miniature 3.0 CSLBMW miniature 3.0 CSL
With its precise details, the BMW 3.0 CSL in 1:18 scale is the perfect addition to any miniature collection.


BMW miniature 3.0 CSLBMW miniature 3.0 CSL

BMW Miniature 3.0 CSL.

The BMW 3.0 CSLis BMW M’s 50th birthday present to itself. The reissue of a legend is the most exclusive vehicle ever produced by BMW M: only 50 were made for sale. The BMW Miniature 3.0 CSL is a 1:18 version of the incomparable high-performance vehicle. The beautifully finished replica is perfect for every collection. This model was lovingly designed with an eye for detail and captures the essence of the legendary sportscar that dominated so many racetracks in the 1970s. The BMW Miniature 3.0 CSL is manufactured in first-class materials with a beautiful finish that will be the envy of fans everywhere.

IKONE IN 1:18.

BMW M3 E30 miniatureBMW M3 E30 miniature
BMW M3 E30: Santa's perfect sleigh? (delivery without accessories)

BMW Miniature M3 E30.

The BMW M3 E30 established a model series that significantly defined BMW M GmbH. Originally intended for homologation in motorsport, the BMW M3 has evolved over the years into the ultimate sports sedan, which today is being built in its sixth generation. This 1:18 scale model revives the timeless design of the first generation from 1986. From the intake manifold in the engine compartment to the sports seats in the interior: numerous loving details complete the appearance of this classic in Cinnabar Red.

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