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FRESH SNOW, HOT ACTION.FRESH SNOW, HOT ACTION.

FRESH SNOW, HOT ACTION.

6 min reading time

BMW M Snow & Ice Experience.

The BMW M Driving Experience turns the cold season into the high season - experience ultimate driving pleasure at the Snow & Ice Experience.

6 October 2023

As winter's frosty embrace slowly takes hold, the world transforms into a mesmerizing winter wonderland. For those who seek the extraordinary and have a passion for precision driving, there's no better time to embark on an unforgettable journey of skill, thrill, and luxury.

Welcome to the frosty world of winter driver's trainings presented by the BMW M Driving Experience.

CONQUERING WINTER’S ROADS.

Drivting at the Snow & Ice Experience.Drivting at the Snow & Ice Experience.

While most retreat indoors during the winter months, the BMW M Snow & Ice Experience beckons the adventurous at heart. Imagine yourself nestled in a sleek, high-performance BMW M vehicle, surrounded by snow-covered landscapes. This isn't your ordinary driving lesson; it's an opportunity to master the art of winter driving while still being on holiday.

PRÄZISION UND SKILLS AUSBAUEN.

BMW M Snow & Ice Experience.BMW M Snow & Ice Experience.

Under the guidance of expert BMW M instructors, you’ll be introduced to the finer points of winter driving. From mastering icy roads to executing controlled drifts, our winter drivers’ trainings will equip you with the skills needed to navigate challenging winter conditions with confidence. The focus is not just on the thrill of speed but also on precision, control, and safety.

THE BMW M VEHICLE FLEET.

FROM SNOWY TRACKS ...

Mountain in Sölden.Mountain in Sölden.

Each training day brings a new adventure, where you'll experience a variety of winter driving scenarios, from handling exercises on ice to navigating snow-covered tracks. The sense of accomplishment that comes from mastering these skills is truly spectacular.

... TO SPA RETREATS.

The Hotel Central in Sölden.The Hotel Central in Sölden.

After an action-packed day on the snow and ice, you’ll still have time for relaxation and après-drive delights. Unwind in style, indulge in nordic dining, unwind in cozy lounges, or treat yourself to spa sessions that soothe both body and soul. The evenings are as laid-back as the days are thrilling. This balance of thrill and nurturing comfort is what sets the BMW M Snow and Ice Experience apart.

UNFORGETTABLE WINTER SETTINGS.

Deer in Sweden.Deer in Sweden.

One of the defining features of the BMW M Snow & Ice Experience are the locations. Our trainings take place in picturesque settings renowned for their winter beauty. Whether it's the Austrian Alps or the Scandinavian Arctic Circle, each destination promises a unique and unforgettable experience.

EXPLORE THE ARCTIC CIRCLE IN SWEDEN.

BMW M ICE.

BMW M ICE MAX.

BMW M Driving Experience Ice Max.BMW M Driving Experience Ice Max.

5 days & 4 overnight stays

Unleash thrill on the ice. In Sweden's Arjeplog, grip the wheel of a BMW M3 Competition with M xDrive or our newest BMW M2, mastering dynamic drifts and heart-racing cross-dynamics. This is not bystander territory; it's for the bold. Reserve your spot, sculpt the ice, and set your passion free.

HIGHLIGHTS

  • Advanced winter driving techniques under expert guidance
  • Drift Slalom exercises 
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer ride
  • 5 day immersive program with full board in a single room at 4-star Hornavan Hotel
Experience more

BMW M ICE PLUS.

BMW M Driving Experience Ice Plus.BMW M Driving Experience Ice Plus.

4 days & 3 overnight stays

Discover Snowy Arjeplog, our Arctic Circle playground where BMW engineers conquer winter. Now, it's your turn to command the icy stage. Look forward to an exciting weekend of driving, spectacular views and social activities. It's more than driving; it's an unforgettable adventure.

HIGHLIGHTS

  • Instructor-led courses in winter driving techniques and handling
  • Drift Slalom exercises
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer taxi ride
  • 4 action packed days with full board in a single room at 4-star Hornavan Hotel
Experience more

MASTER ALPINE DYNAMICS IN AUSTRIA.

BMW M SNOW.

BMW M SNOW PLUS.

BMW M Driving Experience Snow Plus.BMW M Driving Experience Snow Plus.

2 days & 2 overnight stays

Embark on a thrilling two-day adventure with the updated BMW M Snow Plus Training, now featuring an expanded BMW M fleet. Master winter driving with precision, gliding on high-performance tires through slick maneuvers and exhilarating lane changes. As your skills soar, revel in spectacular vistas of the Ötztal Alps. Here, luxury transcends boundaries as you immerse yourself in a world of comfort and indulgence.

HIGHLIGHTS

  • Advanced winter technique and handling courses
  • Mountain and off-road exercises
  • Snow groomer ride up to the training course
  • 2 action-filled days with full board in a single room at 5-star hotel Das Central.Alpine.Luxury.Life
Experience more

BMW M SNOW.

BMW Driving Experience Snow.BMW Driving Experience Snow.

1 day & 1 overnight stay

Amidst Alpine winter beauty, seize the skill of navigating black ice and snow-covered roads with poise. Indulge in a 5-course gourmet menu at the 5-star "Das Central Alpine.Luxury.Life." hotel before your day of training. Now with even more M power and multiple vehicles at your disposal, practice cornering, downhill braking, and evasive maneuvers on snow. It's mastery in motion.

HIGHLIGHTS

  • Winter technique and handling courses
  • Advanced manoeuvre exercises
  • Snow groomer ride
  • Full board in a single room at 5-star hotel Das Central.Alpine.Luxury.Life.
Experience more

BMW M SNOW DRIFT.

BMW M SNOW DRIFT PLUS.

Drifting in the snow.Drifting in the snow.

1 day & 1 overnight stay

Experience unparalleled exhilaration with BMW M Snow Drift Plus. Embrace double the driving time, immersing in pure driving dynamism. Conquer perfectly primed tracks in high-performance BMW M models. From circle to slalom to the grand course, thrill and fun await.

HIGHLIGHTS

  • Double driving time (compared to BMW M Snow Drift)
  • Advanced winter technique and handling courses
  • Circle, Slalom and Grand Drift exercises
  • Pure relaxation with full board in a single room at 4-Star Superior Hotel "Wildspitze"
Experience more

BMW M SNOW DRIFT.

BMW M Driving Experience Snow Drift Plus.BMW M Driving Experience Snow Drift Plus.

½ day

Drifting is an art that requires precision and sure instincts. Our BMW M Snow Drift course in Mandarfen/Pitztal, Austria invites you to learn this fine technique. Theory boosts your confidence, and hands-on experience hones your skills. Beyond the spectacle of nature, driving skills and everyday safety merge here.

HIGHLIGHTS

  • Winter technique and handling courses
  • Hands-on Drift Slalom and Drift Parkour exercises 
  • Refreshments
Experience more

BOOK YOUR WINTER JOURNEY.

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