BMW M Snow and Ice Experience

FRESH SNOW, HOT ACTION.

The BMW M Snow & Ice Experience.

BMW i4 M50: Energy power consumption in kWh/100 km (combined): 22.5-18.1 (WLTP); CO2 emissions in g/km (combined): 0 (WLTP); Electric range in km: 414-519 (WLTP)

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FRESH SNOW, HOT ACTION.The BMW M Snow & Ice Experience.
06. Oct 2023

As winter's frosty embrace slowly takes hold, the world transforms into a mesmerizing winter wonderland. For those who seek the extraordinary and have a passion for precision driving, there's no better time to embark on an unforgettable journey of skill, thrill, and luxury.

Welcome to the frosty world of winter driver's trainings presented by the BMW M Driving Experience.

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BMW M high-speed ice drive

CONQUERING WINTER’S ROADS.

While most retreat indoors during the winter months, the BMW M Snow & Ice Experience beckons the adventurous at heart. Imagine yourself nestled in a sleek, high-performance BMW M vehicle, surrounded by snow-covered landscapes. This isn't your ordinary driving lesson; it's an opportunity to master the art of winter driving while still being on holiday.

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PRECISION AND SKILL BUILDING.

Under the guidance of expert BMW M instructors, you’ll be introduced to the finer points of winter driving. From mastering icy roads to executing controlled drifts, our winter drivers’ trainings will equip you with the skills needed to navigate challenging winter conditions with confidence. The focus is not just on the thrill of speed but also on precision, control, and safety.

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BMW M Snow & Ice Precision Driving

THE BMW M VEHICLE FLEET.

All of BMW M Driving Experience trainings feature an impressive lineup of BMW M vehicles, but none more so than BMW M Snow & Ice Experience. Whether you prefer the power of a high-performance sports car like the BMW M3 Competition with M xDrive and BMW M2 or the versatility of an SAV like the BMW XM, there's a vehicle and training to suit your style. These machines are equipped with advanced winter tires and safety features, ensuring a seamless driving experience even in the most challenging conditions.

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BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

BMW M Snow & Ice Experience

FROM SNOWY TRACKS TO SPA RETREATS.

Each training day brings a new adventure, where you'll experience a variety of winter driving scenarios, from handling exercises on ice to navigating snow-covered tracks. The sense of accomplishment that comes from mastering these skills is truly spectacular. After an action-packed day on the snow and ice, you’ll still have time for relaxation and après-drive delights.

Unwind in style, indulge in nordic dining, unwind in cozy lounges, or treat yourself to spa sessions that soothe both body and soul. The evenings are as laid-back as the days are thrilling. This balance of thrill and nurturing comfort is what sets the BMW M Snow and Ice Experience apart.

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BMW M Snow & Ice Experience
BMW M Snow & Ice Experience

UNFORGETTABLE WINTER SETTINGS.

One of the defining features of the BMW M Snow & Ice Experience are the locations. Our trainings take place in picturesque settings renowned for their winter beauty. Whether it's the Austrian Alps or the Scandinavian Arctic Circle, each destination promises a unique and unforgettable experience.

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EXPLORE THE ARCTIC CIRCLE IN SWEDEN.

One of the most captivating elements of the Snow & Ice Experience 2023 is the location. If you're seeking the epitome of high-value adventure and automotive pleasure, look no further than the BMW M Ice Max in Arjeplog, Sweden. This Arctic Circle gem invites you to take on winter like never before in a BMW M4 Competition, navigating snow and ice with expert guidance from BMW M instructors. It's a thrilling journey of skill and luxury in a winter wonderland.

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BMW M Ice & Snow Experience Arjeplog

BMW M ICE.

BMW M Ice Max
BMW M Ice Plus
BMW M Ice Max

5 days & 4 overnight stays

 

Unleash thrill on the ice. In Sweden's Arjeplog, grip the wheel of a BMW M3 Competition with M xDrive or our newest BMW M2, mastering dynamic drifts and heart-racing cross-dynamics. This is not bystander territory; it's for the bold. Reserve your spot, sculpt the ice, and set your passion free.

 

HIGHLIGHTS

  • Advanced winter driving techniques under expert guidance
  • Drift Slalom exercises 
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer ride
  • 5 day immersive program with full board in a single room at 4-star Hornavan Hotel
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BMW M Ice Plus

4 days & 3 overnight stays

 

Discover Snowy Arjeplog, our Arctic Circle playground where BMW engineers conquer winter. Now, it's your turn to command the icy stage. Look forward to an exciting weekend of driving, spectacular views and social activities. It's more than driving; it's an unforgettable adventure.

 

HIGHLIGHTS

  • Instructor-led courses in winter driving techniques and handling
  • Drift Slalom exercises
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer taxi ride
  • 4 action packed days with full board in a single room at 4-star Hornavan Hotel
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MASTER ALPINE DYNAMICS IN AUSTRIA.

For those who crave the stunning beauty of the Austrian Alps, the BMW M Snow and BMW M Snow Drift trainings in Sölden and Pitztal offer the perfect blend of elegance and adrenaline. These spectacular Alpine locations provide the ideal backdrop for honing your winter driving skills, including new BMW models like the BMW XM, BMW iX M60, BMW i7 M70, and BMW i5 M60. From braking techniques to controlled oversteer and thrilling drift courses, these experiences have it all.

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BMW M Snow & Ice Experience Sölden

BMW M SNOW.

BMW M Snow Plus
BMW M Snow
BMW Snow Plus

2 days & 2 overnight stays

Embark on a thrilling two-day adventure with the updated BMW M Snow Plus Training, now featuring an expanded BMW M fleet. Master winter driving with precision, gliding on high-performance tires through slick maneuvers and exhilarating lane changes. As your skills soar, revel in spectacular vistas of the Ötztal Alps. Here, luxury transcends boundaries as you immerse yourself in a world of comfort and indulgence.

 

HIGHLIGHTS

  • Advanced winter technique and handling courses
  • Mountain and off-road exercises
  • Snow groomer ride up to the training course
  • 2 action-filled days with full board in a single room at 5-star hotel Das Central.Alpine.Luxury.Life

 

 

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BMW Snow

1 day & 1 overnight stay

 

Amidst Alpine winter beauty, seize the skill of navigating black ice and snow-covered roads with poise. Indulge in a 5-course gourmet menu at the 5-star "Das Central Alpine.Luxury.Life." hotel before your day of training. Now with even more M power and multiple vehicles at your disposal, practice cornering, downhill braking, and evasive maneuvers on snow. It's mastery in motion.

 

HIGHLIGHTS

  • Winter technique and handling courses
  • Advanced manoeuvre exercises
  • Snow groomer ride
  • Full board in a single room at 5-star hotel Das Central.Alpine.Luxury.Life.

 

 

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BMW M SNOW DRIFT.

BMW M Snow Drift Plus
BMW M Snow Drift
BMW M Snow Drift Plus

1 day & 1 overnight stay

 

Experience unparalleled exhilaration with BMW M Snow Drift Plus. Embrace double the driving time, immersing in pure driving dynamism. Conquer perfectly primed tracks in high-performance BMW M models. From circle to slalom to the grand course, thrill and fun await.

 

HIGHLIGHTS

  • Double driving time (compared to BMW M Snow Drift)
  • Advanced winter technique and handling courses
  • Circle, Slalom and Grand Drift exercises
  • Pure relaxation with full board in a single room at 4-Star Superior Hotel "Wildspitze"

 

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BMW M Snow Drift

½ day

 

Drifting is an art that requires precision and sure instincts. Our BMW M Snow Drift course in Mandarfen/Pitztal, Austria invites you to learn this fine technique. Theory boosts your confidence, and hands-on experience hones your skills. Beyond the spectacle of nature, driving skills and everyday safety merge here.

 

HIGHLIGHTS

  • Winter technique and handling courses
  • Hands-on Drift Slalom and Drift Parkour exercises 
  • Refreshments

 

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BOOK YOUR WINTER JOURNEY.

Don't miss the opportunity to join us in Sölden, Pitztal, or Arjeplog for the next BMW M Snow & Ice Experience. Elevate your driving skills, conquer every winter challenge, and experience the thrill of BMW's M series in the spectacular winter landscapes. Embrace winter's icy grip with open arms and a finely tuned BMW M engine.

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BMW M3 Competition Sedan: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

BMW M3 Competition Sedan with M xDrive: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 230-228 (WLTP)

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

BMW i4 M50: Energy power consumption in kWh/100 km (combined): 22.5-18.1 (WLTP); CO2 emissions in g/km (combined): 0 (WLTP); Electric range in km: 414-519 (WLTP)

BMW iX M60: Energy consumption in kWh/100 km: 24.7-21.9 (WLTP); CO2 emissions in g/km: 0 (WLTP); Electric range in km: 501-564 (WLTP)

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MORE HIGHLIGHTS:

BMW Motorsport Website

BMW M Sports Trophy Awards 2023.

04. Dec 2023
BMW M Sports Trophy: BMW M Motorsport honours the most successful private teams and drivers of the season.
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BMW 850 CSi E31

The BMW 850 CSi E31.

28. Nov 2023
A worthy successor to the BMW 635 CSi: With the BMW 850 CSi, the BMW M 1992 takes the concept of the large sporty coupé into an entirely new technical arena.
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BMW XM Label Red Safety Car photographed from the front.

BMW XM Label Red Safety Car.

28. Nov 2023
The most powerful vehicle ever built by BMW M, the BMW XM Label Red, becomes the MotoGP™ safety car.
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BMW Motorsport Website

FIA WEC: Team and driver announcement.

27. Nov 2023
FIA WEC: BMW M Team WRT kicks off 2024 season with the BMW M Hybrid V8 and the BMW M4 GT3 – First drivers confirmed.
Read article
Francesco Bagnaia wins BMW M Award 2023.

Francesco Bagnaia wins BMW M Award 2023.

26. Nov 2023
The most powerful BMW M automobile for the fastest qualifier: The awarded BMW XM Label Red goes to Ducati rider Francesco Bagnaia this year.
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The new centrelock wheels from the BMW M Performance Parts program.

Pure racetrack DNA.

24. Nov 2023
The new centrelock wheels from the BMW M Performance Parts program.
Read article
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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.