DARE TO BE YOU.

It was in the context of the Art Basel Miami Beach art fair that the first encounter between the high-performance automobile in the form of a Sports Activity Vehicle and Naomi Campbell took place. The Brit is known for her temperament and divides opinions with her authenticity. “I was brought up to believe in integrity. That means remaining true to your own values and in doing so acting honestly and fairly. If I commit to something, then I do it with 100% conviction. I don’t think about what people think or what their opinion might be,” she says.

From an early age, Naomi Campbell put her dream of a modelling career above everything else and made it into the elite circle of catwalk stars for whom the expression “supermodel” was created. Born in London of Jamaican parents, her presence and individual glamour introduced an era where diversity gained in significance at international fashion shows and the fashion business in general. Till today, she is seen as the pioneer of a new generation of self-confident women on the fashion scene. Parallel to her career on the haute-couture runways, Naomi Campbell has long worked successfully as an actor, designer and businesswoman, while at the same time supporting many charitable organisations, including UNESCO.

Giving up is not an option for Naomi Campbell: “I call it the three D’s: dedication, determination and drive. You have to love what you do and stick at it. Even if people don’t always understand your motives. If I do something, then I see it through to the end.”

This special mix of tenacity, dedication and confidence is also embodied by the first BMW XM. It combines innovative drive technology and a unique vehicle concept with expressive design and puts down a marker for emotional presence beyond traditional norms and conventions. The expressive style of the exterior design is continued inside the BMW XM. In the driver’s and passenger seats, the powerful geometry of dashboard, seats and door trim authentically reflect the performance potential of the M automobile. The front seats, designed for the active driving experience, contrast with the exclusive, lounge-like atmosphere of the rear seating. An extravagant choice of paintwork and materials, innovative design elements, generous spaciousness and an exclusive level of seating comfort characterize the unique M Lounge of the high-performance model.

It’s not only the design that is unique, surprising and innovative. The BMW XM is the first M vehicle with an M TwinPower Turbo V8 petrol engine with plug-in hybrid technology. The BMW XM’s M Hybrid drive stands for pure driving pleasure, superior power development and the characteristic M sound. The system performance is 480 kW (653 hp). And from autumn 2023, the BMW XM LABEL RED special edition will be launched, offering still more power: The M hybrid drive will then develop 550 kW (748 hp).