BMW

Learn more about BMW models, products and services:

DARE TO BE YOU.DARE TO BE YOU.

DARE TO BE YOU.

3 min reading time

Naomi Campbell, Apache 207 and Ishod Wair on the subject of self-assured individuality.

Staying true to your own opinion and believing in yourself: these characteristics unite high-profile artists and the first BMW XM.

31 March 2023

Taking the obvious route and doing what’s expected of you is the easy way. It’s harder to stand up for yourself, stick to your convictions, break the mould – and be true to yourself. It’s precisely these characteristics that unite high-profile artists like Naomi Campbell, Apache 207 and Ishod Wair with the first BMW XM. Together, they bring a new dimension of confident presence, expressionistic lifestyle and masterful individuality into focus.

#BMWXM #BMWSelfie #DARETOBEYOU

BMW XM:
CO2 emissions combined in g/km 43–35 (WLTP)
Fuel consumption combined in l/100 km 1.9–1.5 (WLTP)
Energy consumption combined in kWh/100 km 33.6–32.5 (WLTP)
Electric range in km 76–83 (WLTP)
If I’m firmly of the opinion that what I do is right for me, then it’s the right thing to do.
Naomi Campbell

INTEGRITY AS PHILOSOPHY.

A PIONEER.

Naomi Campbell und der erste BMW XMNaomi Campbell und der erste BMW XM

The term supermodel was invented for Campbell.

From an early age, Naomi Campbell put her dream of a modelling career above everything else and made it into the elite circle of catwalk stars for whom the expression “supermodel” was created. Born in London of Jamaican parents, her presence and individual glamour introduced an era where diversity gained in significance at international fashion shows and the fashion business in general. Till today, she is seen as the pioneer of a new generation of self-confident women on the fashion scene. Parallel to her career on the haute-couture runways, Naomi Campbell has long worked successfully as an actor, designer and businesswoman, while at the same time supporting many charitable organisations, including UNESCO.

Giving up is not an option for Naomi Campbell: “I call it the three D’s: dedication, determination and drive. You have to love what you do and stick at it. Even if people don’t always understand your motives. If I do something, then I see it through to the end.”

@Naomi on Instagram

THE REVOLUTIONARY.

Apache 207 and the first BMW XM.Apache 207 and the first BMW XM.
If I’d gone by the rules and the compromises, it would only have worked on a very standard level.
Apache 207

SELF-CONFIDENCE AS DRIVE.

Ishod Wair and the first BMW XM.Ishod Wair and the first BMW XM.

Ishod Wair: On to the next level by trusting your own strengths.

Self-confidence – that’s what drives Ishod Wairs. He’s a pro skateboarder, fashion icon, lover of classic cars and a big BMW fan. For him, trusting one’s own strengths makes the difference.


@ishodwair on Instagram

You have to believe in yourself. Then the breakthrough will happen and you’ll reach the next level.
Ishod Wair
THE BMW XM – DARE TO BE YOU.THE BMW XM – DARE TO BE YOU.

THE BMW XM – DARE TO BE YOU.

START VIDEO

BREAK THE NORM.

Die beleuchtete Niere des BMW XM.Die beleuchtete Niere des BMW XM.
Interior of the BMW XM.Interior of the BMW XM.

The BMW XM: Exclusive, expressive, electrified.

This special mix of tenacity, dedication and confidence is also embodied by the first BMW XM. It combines innovative drive technology and a unique vehicle concept with expressive design and puts down a marker for emotional presence beyond traditional norms and conventions. The expressive style of the exterior design is continued inside the BMW XM. In the driver’s and passenger seats, the powerful geometry of dashboard, seats and door trim authentically reflect the performance potential of the M automobile. The front seats, designed for the active driving experience, contrast with the exclusive, lounge-like atmosphere of the rear seating. An extravagant choice of paintwork and materials, innovative design elements, generous spaciousness and an exclusive level of seating comfort characterize the unique M Lounge of the high-performance model.

The rear o the BMW XM in the studio.The rear o the BMW XM in the studio.

It’s not only the design that is unique, surprising and innovative. The BMW XM is the first M vehicle with an M TwinPower Turbo V8 petrol engine with plug-in hybrid technology. The BMW XM’s M Hybrid drive stands for pure driving pleasure, superior power development and the characteristic M sound. The system performance is 480 kW (653 hp). And from autumn 2023, the BMW XM LABEL RED special edition will be launched, offering still more power: The M hybrid drive will then develop 550 kW (748 hp).

BMW M CULTURE.BMW M CULTURE.

BMW M CULTURE.

Experience more
BMW XM:
CO2 emissions combined in g/km 43–35 (WLTP)
Fuel consumption combined in l/100 km 1.9–1.5 (WLTP)
Energy consumption combined in kWh/100 km 33.6–32.5 (WLTP)
Electric range in km 76–83 (WLTP)
BMW XM Label Red:
CO2 emissions combined in g/km 45–35 (WLTP)
Fuel consumption combined in l/100km 2.0–1.6 (WLTP)
Energy consumption combined in kWh/100 km 33.5–32.5 (WLTP)
Electric range in km 76–82 (WLTP)

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.