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Naomi Campbell unveils the BMW XM Mystique Allure show car.

The BMW XM Mystique Allure show car is the first BMW ever made from high-fashion materials. The couture XM was inspired by supermodel Naomi Campbell. The sound design of its electric drive was created by Oscar-winner Hans Zimmer.

15 May 2024

Dedication, determination, drive – Naomi Campbell and BMW M share the same mindset. The unique BMW XM Mystique Allure show car has now been created in just another creative collaboration with the British supermodel. The exclusive collaboration began in 2023 with the launch campaign for the BMW XM, dubbed "Dare to be You". The latest result of this creative collaboration is the BMW XM Mystique Allure. With this show car, M GmbH has created a symbiosis of automobile and fashion. The BMW XM Mystique Allure is the first BMW M to be customized with high-fashion materials - inspired by and dedicated to supermodel Naomi Campbell. The British fashion icon, for whom the term supermodel was first coined, will unveil the unique Couture XM to the world public during the Cannes Film Festival.


The BMW XM and Naomi Campbell are synonymous with bold statements. In their own way, both have repeatedly challenged the ordinary, created new experiences, boldly designed and redefined the world of progressive luxury. This complementary combination has resulted in the one-off BMW XM Mystique Allure. To transform the most daring BMW M into a canvas for couture inspiration, fabrics were used not only for the interior but also for the exterior, dressing automobile in a bold and extravagant bespoke suit. This takes the iconic design language of the SAV as well as the extremely luxurious interior to an unprecedented level.

Naomi XMNaomi XM
I am honored to have inspired the first-ever high-fashion BMW show car, which is truly one-of-a-kind in every sense.
Naomi Campbell

Supermodel, Fashion Icon & Co-Creator


The ceaseless pioneering spirit and self-confident appearance are characteristics that the successful supermodel and the BMW XM share. It was therefore only logical to hold the world premiere of the show car at the Cannes Film Festival, an event which - in keeping with Naomi Campbell and M GmbH - is dedicated to unconditional excellence. However, a vehicle with such a unique design language should not only look special - it should also sound special. Inspired by supermodel Naomi Campbell, Oscar-winning composer Hans Zimmer ('The Lion King', 'Dune') created his own bespoke sound for the interior and exterior of the BMW XM MYSTIQUE ALLURE as an immersive sound experience to emphasize the bold appearance and fashion-inspired design. For the first time, an M HYBRID drive is on duty in the XM series model. Depending on the model variant, the electric motor of its plug-in hybrid system is combined with a powerful in-line six-cylinder or a high-torque V8 petrol engine. The latter making the BMW XM Label Red the most powerful production vehicle ever approved for road use in the history of BMW M GmbH.


Naomi Campbell is one of the most famous supermodels in the world. In addition to her successful career on the catwalk, she has also made a name for herself as an actress and creative visionary and is now one of the most influential personalities on the global fashion scene. Her commitment to diversity in the fashion business has made her a role model for the next generation of up-and-coming talent in the creative and fashion scene. It is her fashion and incomparable style that served as indispensable inspiration for the creation of the BMW XM Mystique Allure. In doing so, the high-performance SAV makes a bold and unprecedented visual statement of contemporary progressive luxury.

BMW XM: Fuel consumption weighted combined in l/100 km 1.9–1.5; with depleted battery: 12.9–12.3; CO2 emissions weighted combined in g/km 43–35; Energy consumption weighted combined in kWh/100 km 33.6–32.5; CO2 class B; with depleted battery: G

Fuel consumption weighted combined in l/100 km 1.9–1.5; with depleted battery: 11,4
CO2 emissions weighted combined in g/km 37
Energy consumption weighted combined in kWh/100 km 33.6
CO2 class B; with depleted battery: G

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