FOREVER BEAUTIFUL.

Red cars have always been an eye-catcher. Besides representing heat and fire, the colour radiates charisma and implies performance. With BMW Individual Imola Red, BMW M has a paint finish in its range that’s closely linked to all these characteristics. The colour made its debut in 2000 on the BMW M3 E46 – a much sought-after classic that many collectors are passionate about. Since summer 2020, Imola Red has once again adorned an iconic M model: the BMW M5 Competition.

Back in 1992, a paint finish captured the hearts of many M enthusiasts; today it represents BMW M perhaps more than any other: BMW Estoril Blue metallic. Cool and elegant in its effect, this colour conveys the deep blue surf of the Atlantic Ocean off the Portuguese coast. Well, either that or the perfect blue sky above Estoril’s famous racetrack.

With BMW Individual Dakar Yellow non-metallic, even a road trip under cloud is brightened by rays from the West African sun. This M specific paint finish made its debut on the body of the BMW M3 E36 and henceforth became an integral part of the BMW Individual colour range.

BMW Individual Macao Blue metallic is an M specific paint finish which has been a style-defining feature of M cars for over three decades. Debuting on the BMW M3 E30 in 1986, the colour made its big comeback in 2016 with the BMW M3 30 Years edition.

BMW Individual Silver Grey metallic is one of BMW M’s most popular special paint finishes. However, this does not detract from its exclusive character; timeless elegance remains the hallmark of this colour. It has been part of the BMW Individual portfolio since 1992.

Legendary racing drivers, traditional manufacturers, emotional motorsport: everything closely associated with racing from Great Britain comes to life with this paint finish. Subtle, alluring and highly individual – that’s BMW Individual British Racing Green uni.

Carbon fibre is a high-tech, performance-oriented material like no other in motorsport. CFRP, as the material is often called, is extremely torsion-resistant, particularly light and has an attractive appearance due to its special composition – an attribute that also applies to BMW Individual Carbon Black metallic. The paint finish, which has developed into a true classic since its introduction on the BMW M5 E39, is still attracting attention 20 years after its debut.

When they were launched, these classic, M specific paint finishes helped contribute to the inimitable character conveyed by BMW M’s cars. And they still succeed in doing so today, which is why they all remain available in the BMW Individual range. On current M models, they merge the company’s strong tradition with its progressive design. A piece of history, interpreted in a modern way.