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THE POWER OF COLOUR.THE POWER OF COLOUR.

THE POWER OF COLOUR.

8 min reading time

BMW Individual special paint finishes meet modern design classics.

A manifesto of individuality: Special paint finishes from BMW Individual meet modern design classics.

2 August 2023

More than just special. BMW Individual special paint finishes are a manifesto of individuality: they’re clear, stylish, with first-class workmanship, advanced finishing techniques, fascinating two-tone effects and a remarkable deep shine. Here, they encounter modern design classics.

IMPRESSIVE COLOUR SPECTRUM.

BMW Individual is the exclusive customisation offer from BMW M, with which you can achieve a special, independent charisma – and thus also the maximum expression of personality.
Franciscus van Meel, CEO of BMW M GmbH

BMW INDIVIDUAL WILDBERRY METALLIC: FOR ABSOLUTE INDEPENDENCE.

BMW M4 Competition Coupé in Wildberry metallicBMW M4 Competition Coupé in Wildberry metallic
KitchenAidKitchenAid

The BMW Individual special paint finish Wildberry metallic is not just to be found on M automobiles, but in a very similar shade on another design icon: KitchenAid. Just like the models from BMW M, the food processor stands for exclusivity and timeless design. And the two brands have more in common: Already back in 1955, KitchenAid decided to make the food processor individualisable and introduced different colours. This idea was not only well received, to this day it has remained a hallmark of the company.

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BMW M4 Competition Coupé in Wildberry metallic | Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

BMW INDIVIDUAL BRITISH RACING GREEN: TRADITIONAL AND MODERN.

BMW X5 M Competition in British Racing GreenBMW X5 M Competition in British Racing Green
Big Green EggBig Green Egg

British Racing Green has made history in motorsport. So it’s unsurprising that the shade is also to be found on many products of lasting value. One of the best examples is the Big Green Egg. You take the shape of the traditional Japanese Kamado grill and mix it with innovative ceramic technology from NASA. The result is a perfect, modern outdoor cooking device. A design object that unites form and function in a very special way.

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BMW X5 M Competition in British Racing Green | Fuel consumption combined in l/100 km: 13.1–12.9 (WLTP); CO2 emissions combined in g/km: 295–292 (WLTP)
BMW M is the place to go for customers looking for the ultimate in performance and individuality.
Franciscus van Meel, CEO of BMW M GmbH

BMW INDIVIDUAL MIDNIGHT SAPPHIRE II METALLIC: MYSTERIOUS ELEGANCE.

BMW XM in Midnight Sapphire II metallicBMW XM in Midnight Sapphire II metallic
Bowers & Wilkins NautilusBowers & Wilkins Nautilus
Bowers & Wilkins Nautilus

Perfect sound meets a remarkable shade: Bowers & Wilkins’ Nautilus speakers were fascinating, indeed revolutionary, when they came onto the market and remain a design icon. The long, conically tapering wave guide pipes enable the speaker chassis to function optimally by gently absorbing the scattering energy. Here, form follows function and at the same time creates a unique piece of design.

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BMW XM in Midnight Sapphire II metallicBMW XM in Midnight Sapphire II metallic
BMW XM in Midnight Sapphire II metallic | Fuel consumption in l/100km (combined): 1.9–1.5 (WLTP); Electric power consumption in kWh/100 km (combined): 33.6–33.5 (WLTP); CO2 emissions in g/km (combined): 43–35 (WLTP); Electric range in km: 76–83 (WLTP)

In selected BMW M automobiles, Bowers & Wilkins offer an incomparable sound experience: The customized Diamond surround sound system underlines the joy of driving with the right sound in perfect quality.

BMW INDIVIDUAL SPEED YELLOW: PURE FREEDOM.

BMW M4 Competition Cabrio in SpeedgelbBMW M4 Competition Cabrio in Speedgelb
Technics SL-1210MK7Technics SL-1210MK7

It doesn’t get any fresher: The DJ record deck from the SL-1200 series from Technics is as energetic as an M automobile in Speed Yellow. This deck doesn’t just bring a splash of colour, it’s been impressing listeners for 50 years with its powerful drive torque, precise synchronisation and ultra-sensitive tone arm, whose needle is illuminated by a bright LED. And the SL-1210MK7 offers new functions for added creativity – an optical and technical statement.

More on Technics SL-1210MK7

BMW M4 Competition Cabrio in Speed Yellow | Fuel consumption in l/100 km: 10,2 (WLTP); CO2 emissions in g/km: 233-231 (WLTP)

MATT VS. METALLIC: WHO IS WHO.

Matt paintwork

Matt paintworks from BMW Individual impressively emphasize the powerful stylistic idiom of every BMW: Neither light nor shade can conceal the exciting interplay of the precisely modelled surfaces from view.

Metallic paintwork

The metallic paintwork from BMW Individual in contrast makes every vehicle gleam with a special sheen. The finest metallic particles, impressive and inimitable two-tone effects, individual light refraction and a fascinating, deep gloss leave the onlooker impressed by the exclusivity and luxury.

High-gloss paintwork

High-gloss paintworks lend BMW M automobiles a special dynamism. They create the exciting atmosphere of motorsport and the fascination of the racetrack. The Competition models’ typical exterior components in high-gloss black, for example, the bezel of the BMW kidney and the M gills behind the front wheels are brought into focus by the colourful paintwork. This is especially true of the M Carbon exterior package.

BMW INDIVIDUAL ROSSO CORSA: THE RED THAT DREAMS ARE MADE OF.

BMW M8 Competition Coupé in Rosso CorsaBMW M8 Competition Coupé in Rosso Corsa
Artemide TizioArtemide Tizio

Passion and class: The powerful red suits not just BMW M vehicles extremely well, an icon of Italian design can also be seen in a new light. Designed in 1972 by Richard Sapper, the Tizio lamp is a masterpiece from Artemide. The elegant synthesis of intelligent components is completely timeless and is to be found on many a desk. The carefully chosen red, the favourite nuance of its designer, underlines the high functionality and elegance of the industrial design in a very special way.

More on Artemide Tizio

BMW M8 Competition Coupé in Rosso Corsa | Fuel consumption in l/100 km (combined): 11.4-11.0 (WLTP); CO2 emissions in g/km (combined): 260-251 (WLTP)

BMW INDIVIDUAL LIQUID COPPER METALLIC: ALWAYS CLASSY.

BMW M3 Competition Touring in Liquid Copper metallicBMW M3 Competition Touring in Liquid Copper metallic
Recaro Cross Sportster CS StarRecaro Cross Sportster CS Star

This shade doesn’t just look good in the garage, in the office too it’s an expression of self-confidence. All the better if it graces a performance seat for the office or at home. Like the RECARO Cross Sportster CS Star – a real car seat for home use. The RECARO Sports seat is not just a highly functional component of many automobiles, it’s become a stylish design classic. Aesthetically so strong and in terms of ergonomics and comfort so unbeatable that it calls forth the highest performance, not just at the wheel, but also at the desk. The seat copies the human backbone and thus supports the body perfectly, enabling a healthy posture to be retained for hours in a seated position.

More on the RECARO Cross Sportster CS Star

BMW M3 Competition Touring in Liquid Copper metallic | Fuel consumption in l/100 km (combined ): 10,4–10,1 (WLTP); CO2 emissions in g/km (combined): 235–229 (WLTP)

TRUE STYLE IS ALWAYS IN DEMAND.

IRIDESCENT RANGE.

BMW IndividualBMW Individual

Choose your vehicle and discover the world of possibilities offered by BMW Individual – the BMW Individual Visualizer makes it possible.

Start BMW Individual Visualizer

EMPHASIZE YOUR M STYLE.

M DesigngrafikM Designgrafik

More individual features can be emphasized with the M design graphic. The unique contrast paintwork is applied in a new, state-of-the-art process without masking.

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THE EXPRESSION OF PERSONALITY.THE EXPRESSION OF PERSONALITY.

THE EXPRESSION OF PERSONALITY.

BMW Individual.

Experience now

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