Fashions change fast, and swirl into a monochrome mass. But one thing stays constant: True style is always in demand. Not just swimming along in the monotonous flow, but lending one’s own personality expression in a very special way is becoming ever more important. Standing out at the highest level – that is the goal and aspiration of the exclusive range of opportunities for individualisation from BMW M. The BMW Individual features translate our understanding of higher value into the future and redefines the standard for material quality. Thus, what we used to see as luxury, will in future be seen as character. An expressive manifesto of one’s own personality. The design is individualised, the elegance tailor-made, the degree of functionality high. Here, form plays a fundamental role, and equally so colour.
This is where the BMW Individual special paint finishes come into play. Over 150 different special paint finishes which captivate with stylishly confident charisma, character and something very simple: the pure power of colour.