THE POWER OF COLOUR.

No question, this colour has character. Or better: It stands for character and above all independence. What makes this special paint finish so exquisite is that, with unusual two-tone effects and special light refraction the finest metallic particles make every BMW M glow with a special lustre. Once upon a time, purple was the colour of the powerful, it stood for leadership and authority. Today, berry tones clearly stand for independence and great confidence, as an exclusive expression of limitless dynamism. Put another way: Whoever chooses the BMW Individual special paint finish Wildberry metallic, has managed to escape the everyday.

British Racing Green is one of the most famous colours in motorsport, redolent of drivers and marques who created legends for eternity. What makes British Racing Green more than extraordinary in the range of BMW Individual special paint finishes is the fact that the dark green communicates not just history, but also modernity. The shade has a timeless elegance and perfect craftsmanship, while at the same time being both discreet and arousing deep emotions. It is beyond question that icons like James Hunt and Stirling Moss are immortal. But a colour? British Racing Green has achieved this status.

There aren’t many powerful colours as classically timeless as dark blue. Midnight Sapphire is an especially impressive example. As unfathomable as the ocean depths, as timeless and elegant as a precious stone – that’s BMW Individual Midnight Sapphire II. Metallic particles create exciting two-tone effects and at the same time underline the luxury radiated by the dark, mysterious blue. BMW Individual Midnight Sapphire II metallic is an absolutely unique nuance among the BMW Individual special paint finishes, perfectly executed in terms of craftsmanship and style.

BMW Individual Rosso Corsa – the name of this exciting high-gloss paintwork alone radiates pure passion. Look at an M automobile in this superb special paint finish and feel your pulse quicken. In nature, red often means danger – and that’s also true of the Rosso Corsa: the danger of falling head over heels in love. This red is an expression of the power, the courage and the adrenaline in every BMW M, tamed by its knowledgeable owner. Confident, dynamic and fiery, it breaks any monotony – not just on the road: Equally, this colour is a classic for timeless design objects.

This colour has nothing to do with subtle earth shades. BMW Individual Liquid Copper metallic from the colour spectrum of special paint finishes is a versatile copper, which changes to an impressive range of tones according to the light. In the midday sun, the full luminosity of the metallic particles is activated, revealing a light copper colour which makes clear: An M automobile with this special paint finish is anything but normal. In the evening, when the sun has set, BMW Individual Liquid Copper transforms into an elegant, timeless brown hue. If this colour were a suit, one would be elegantly and stylishly dressed for every occasion.

This shade doesn’t just look good in the garage, in the office too it’s an expression of self-confidence. All the better if it graces a performance seat for the office or at home. Like the RECARO Cross Sportster CS Star – a real car seat for home use. The RECARO Sports seat is not just a highly functional component of many automobiles, it’s become a stylish design classic. Aesthetically so strong and in terms of ergonomics and comfort so unbeatable that it calls forth the highest performance, not just at the wheel, but also at the desk. The seat copies the human backbone and thus supports the body perfectly, enabling a healthy posture to be retained for hours in a seated position.

Fashions change fast, and swirl into a monochrome mass. But one thing stays constant: True style is always in demand. Not just swimming along in the monotonous flow, but lending one’s own personality expression in a very special way is becoming ever more important. Standing out at the highest level – that is the goal and aspiration of the exclusive range of opportunities for individualisation from BMW M. The BMW Individual features translate our understanding of higher value into the future and redefines the standard for material quality. Thus, what we used to see as luxury, will in future be seen as character. An expressive manifesto of one’s own personality. The design is individualised, the elegance tailor-made, the degree of functionality high. Here, form plays a fundamental role, and equally so colour.

This is where the BMW Individual special paint finishes come into play. Over 150 different special paint finishes which captivate with stylishly confident charisma, character and something very simple: the pure power of colour.