Whether Nürburgring fan, motorsport enthusiast or sports car aficionado: anyone who sees the three BMW M colours knows that it's all about high performance.
What's interesting: The famous M with the three colour bars attached to it is not the first logo of BMW M GmbH, which was founded in 1972 and was called BMW M Motorsport until 1993. The original logo was round and featured staggered semicircles in the colours blue, purple and red with the BMW logo of the parent brand in the centre. It first appeared on the legendary BMW 3.0 CSL in 1973. According to Jochen Neerpasch, then Chairman of the Board of Management of BMW M GmbH and Head of Racing, the design of this first emblem came from the Swiss graphics agency Müller.