Ronnie’s M Collection

RONNIE’S M COLLECTION.

Kith founder Ronnie Fieg shows off his automotive treasures.

RONNIE’S M COLLECTION.Kith founder Ronnie Fieg shows off his automotive treasures.
Ronnie Fieg's M Car Collection

RONNIE'S M COLLECTION.

Kith founder Ronnie Fieg shows off his automotive treasures.

RONNIE'S M COLLECTION.Kith founder Ronnie Fieg shows off his automotive treasures.

Ronnie Fieg, the founder of the New York lifestyle label Kith, has been a household name for every BMW M fan since at least 2020. With the exclusive BMW M4 Competition x Kith edition model, which was limited to 150 pieces, the designer worked with M GmbH to create a coveted collector's item that combines the sophisticated world of fashion with the high-performance character of the BMW M4 Competition Coupé. The Kith founder himself is a true M enthusiast: the brand has influenced him since childhood, and he now collects M cars, especially classics. All of his cars have been magnificently restored and personalized with unique Kith design details. In a BMW M Magazine exclusive, Ronnie Fieg shows off his exciting collection and gives an interview about his special relationship with the strongest letter in the world.

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

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Ronnie Fieg's M Car Collection

All M models in Ronnie Fieg's collection are painted in Cinnabar Red or Black.

BMW M Magazine: What did working with BMW mean to you?

Ronnie Fieg: I believe our first project with BMW stands as the biggest moment in our brand’s history thus far. Seeing our wordmark on the BMW classic roundel has helped me think bigger about what our brand can do and how we can evolve our identity while remaining true to my passions. I think it also has allowed our followers to see us in a different light and how our lens can be applied to new categories.

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Ronnie Fieg's M Car Collection

Ronnie Fieg was deeply impressed by his grandfather's BMW E30 M3. He owns three of them: an E30 M3, an E30 M3 Convertible and an E30 M3 Evo.

Where does your special relationship to BMW come from?

It came from my grandfather’s BMW M3 E30, which was his prized possession. Seeing his passion for that car really rubbed off on me and helped me build an emotional connection to BMW from a young age. 

 

Favorite memory in a BMW?

It’s actually one of my earliest memories, which is driving around in the summertime with my grandfather in his car. He passed away when I was seven, but the feeling of that moment has stayed with me.

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What does driving mean to you?

I feel like a lot of people see driving as just the motion of physically getting from point A to point B. However, I’ve always wanted to make the most of that experience. I’m in the car a lot and I’ve always wanted to have the best experience offered to me when thinking about which vehicle I would use.

 

What are your current BMW M models? Which are your favorite and why?

I currently own two E24 M6’s, an E30 M3, an E30 M3 Evo, an E30 M3 Convertible, an 850 CSi, a M760Li, and three versions of the BMW M4 Competition x Kith.

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BMW E24 M6

The BMW E24 M6 is not very well known in Europe. The brother of the BMW M635CSi was only sold in North America and Japan.

So I really own five models, but have collected multiples of them so it’s hard to pick a favorite. I love them all for different reasons and they all hold a special place in my heart. I think the E24 M6 is the most classically designed BMW to date. The E30 M3 is one of, if not the most important vehicle in the history of BMW M. It paved the way for so many other performance models from the brand. Then there’s the E31 850 CSi which was so ahead of its time that even today I believe it’s the most beautiful modern sports car there is.

 

The two cars I drive the most are the 850CSi and the M760, which is funny because they are two standouts in BMW’s history of V12 engine models. Owning both of those is really special because I feel like they epitomize the best of what BMW has offered in performance over the last thirty years. 

 

Where did you have them restored?

I worked directly with BMW M and their trusted affiliate program to rebuild the models that I own. We worked together closely to have everything restored in a purely authentic way, while adding my own details to them like the Kith version of the roundel.

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BMW E24 M6

The BMW E24 M6 is not very well known in Europe. The brother of the BMW M635CSi was only sold in North America and Japan.

Where do you keep your cars now?

It’s split between the two areas where I live, which is Brooklyn and East End.

 

What was your first car?

It was a 1995 5-speed Nissan Maxima.

 

Any cars missing in your collection?

The BMW M1, the BMW E28 M5 and the BMW E36 M3.

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Ronnie Fieg's M Car Collection
Ronnie Fieg's M Car Collection
Ronnie Fieg's M Car Collection
Ronnie Fieg's M Car Collection

These are transformational times for a high performance brand like BMW M. What is your take on electrification?

I love seeing how BMW is evolving and where the brand is going. I think as long as the driving experience is never compromised, a brand like BMW can be who leads us into the future.

 

What is the most recent BMW you bought?

I have a very special model being restored as we speak. I don’t want to share what it is until I have it in my hands.

 

Thank you for the interview and the exclusive insight, we are looking forward to further exciting collaborations between BMW and KITH.

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Ronnie Fieg's M Car Collection

RONNIE FIEG.

New York-based lifestyle brand Kith was founded in 2011 by Ronnie Fieg, who had already made a name for himself as a respected designer in the contemporary fashion scene. Born and raised in Queens, Fieg established himself on the footwear and fashion scenes at the age of 12. His enthusiasm for BMW also became apparent at an early age. Kith seeks to shift the current landscape of fashion landscape and is also known for its collaborations with major brands like Nike, Moncler, Disney, Coca-Cola and Versace.

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Ronnie Fieg's M Car Collection
BMW M4 i50 by Kith.

BMW M4 i50 BY KITH.

Second exclusive collaboration between BMW M and Kith.

BMW M4 i50 BY KITH.

Second exclusive collaboration between BMW M and Kith.

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

 

BMW i4 M50: Energy power consumption in kWh/100 km (combined): 22.5-18.1 (WLTP); CO2 emissions in g/km (combined): 0 g (WLTP); Electric range in km: 415-520 (WLTP)

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  • The models illustrated include optional equipment.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.