BMW M x LEGO

Unique event co-hosted by BMW M and LEGO in Berlin.

THE ULTIMATE PLAYGROUND.

To mark the 40th anniversary of the BMW M3, BMW M and LEGO hosted a unique birthday party with the ‘The Ultimate Playground’ experience in the Alte Münze in Berlin.

1 August 2026

Two iconic brands. One unforgettable celebration.

With “The Ultimate Playground”, BMW M and LEGO® provided a fitting backdrop to mark the 40th anniversary of the iconic BMW M3 E30. Visitors were treated to a fusion of M cars, LEGO® bricks and motoring history in the form of carefully selected highlights and unique brand experiences, which also provided plenty of content for their personal Instagram feeds.

BMW M x LEGO

BMW M x LEGO

THE HIGHLIGHTS.

PLAY.

BMW M x LEGO

PLAY.

A first-of-its-kind immersive playground designed for both adults and kids.

DISCOVER.

BMW M x LEGO

DISCOVER.

Four interactive rooms offering unique ways to explore all six generations of the BMW M3.

SPOTLIGHT.

BMW M x LEGO

SPOTLIGHT.

The BMW M3 E30 showcar, featuring the livery designed by BMW M and LEGO, unveiled behind a stunning 20-meter LED wall.

CREATE.

BMW M x LEGO

CREATE.

Creative activities, including building your own LEGO keychain.

LISTEN.

BMW M x LEGO

LISTEN.

The Ultimate Sound Machine delivering the perfect sound for the celebration.

40 Jahre BMW M3

COME JOIN US.

We look forward to celebrating with you.

BMW M x LEGO