BMW M x LEGO

BMW M and LEGO are hosting a unique event in Berlin.

THE ULTIMATE PLAYGROUND.

To mark the 40th anniversary of the BMW M3, BMW M and LEGO are hosting a unique birthday celebration. It will take place on 1 August 2026 at the Alte Münze in Berlin.

6 July 2026

Two iconic brands. One unforgettable celebration.

We’re marking the 40th anniversary of the BMW M3 (E30) with a joint event you won’t want to miss. A fusion of cars, LEGO® bricks, and true automotive heritage. On this day, we have lined up highlights designed to bring you immense joy and unique ways to experience our brands - and nurture your Instagram feed, of course.

01 August 2026

10:00 to 20:00 CEST
Location: Alte Münze, Berlin
Free admission

BMW M x LEGO

BMW M x LEGO

A taste of what awaits you:

PLAY.

BMW M x LEGO

PLAY.

A first-of-its-kind immersive playground designed for both adults and kids.

DISCOVER.

BMW M x LEGO

DISCOVER.

Four interactive rooms offering unique ways to explore all six generations of the BMW M3.

SPOTLIGHT.

BMW M x LEGO

SPOTLIGHT.

The BMW M3 E30 showcar, featuring the livery designed by BMW M and LEGO, unveiled behind a stunning 20-meter LED wall.

CREATE.

BMW M x LEGO

CREATE.

Creative activities, including building your own LEGO keychain.

LISTEN.

BMW M x LEGO

LISTEN.

The Ultimate Sound Machine delivering the perfect sound for our celebration.

40 Jahre BMW M3

COME JOIN US!

We look forward to celebrating with you.

BMW M x LEGO