HIGHLIGHTS:
- M Clubhouse for all fans
- Exclusive DJ sets by Public Possession
- Creative photo-op locations with unique M cars
- World premiere of the new M Fragrances
- Personalisable giveaways
INSIDE M CLUBHOUSE.
INSIDE M CLUBHOUSE.
From Thursday, 11 September to Sunday, 14 September, the M Clubhouse at the IAA 2025 in the Goldberg Studios in Munich city centre was the place to be for GEN M and anyone interested in the BMW M lifestyle. This was reason enough for numerous friends of the brand, influencers and content creators to visit the exclusive location and take part in the colourful brand experience.
ULTIMATE M POWER. UNIQUELY CURATED.
ULTIMATE M POWER. UNIQUELY CURATED.
A series of spectacular M models were presented at the M Clubhouse, including the BMW M2 CS, the BMW M3 E30 in its legendary Jägermeister livery, and the unique BMW E30 M4 conversion by JP Performance – with a world premiere livery.
SMELLS LIKE M SPIRIT.
SMELLS LIKE M SPIRIT.
Premiere for the BMW M Fragrance Collection .The three BMW M fragrances, 1972, 1985 and 2025, represent the passion for performance and sportiness and embody the technology and design of the M models.
