FEEL. BREATHE. OWN.
The passion of BMW M for high-performance can now be experienced in fragrances. The BMW M Fragrance Collection comprises three fragrances that reflect the high-performance theme of the BMW M brand. Each fragrance is designed to convey values such as performance, innovation and precision. The Eau de Toilettes were developed by world-renowned perfumers Frank Voelkl and Alexandra Monet, who placed great emphasis on creating a unique olfactory experience.
The year in which it all began.
The year in which it all began.
The Eau de Toilette 1972 is inspired by the legendary BMW 3.0 CSL and its dominance in motor racing. The fragrance is characterised by an aromatic explosion of freshness that captures the spirit of impressive high performance and sustainable innovation, crafted for the bold. Assertive and energetic, it opens with a vibrant blend of citrus and ginger, softened with delicate, fleeting notes, and ends with a warm, woody amber trail of vetiver that reinforces its confident character. The bottle is distinguished by a bright light blue colour, representing the first stripe of the M logo.
The birth of a legend.
The birth of a legend.
An Eau de Toilette that embodies the essence of high-speed precision and the sleek coolness of innovation. The 1985 is inspired by the iconic BMW M3 E30, which, as a homologation model for motorsport in the mid-1980s, shaped a new generation of extremely agile sports cars for the road and the racetrack. The fragrance has elegant fruity top notes. A woody amber base provides a distinctive contrast. The blue colour of the bottle matches the second stripe in the BMW M logo.
Present and future.
Present and future.
The BMW M5 is powering into a new era. With 40 years of history under its belt, the high-performance sedan is now entering its seventh model generation and features an electrified drive for the first time. The intense Eau de Toilette 2025 channels this evolution and embodies the aspiration of a world without limits where culture, individuality, and a sense of global community take the wheel. The fragrance has a Fougère heart note and stands out for its its fresh and aromatic accords. The powerful red of the bottle represents the third M stripe.
