M INSIGHTS.

Dirk Häcker is Head of Development at BMW M GmbH and is therefore in charge of electrification as well as the development of the new BMW M prototype for innovative drive and chassis control systems. In this exclusive interview, the development engineer discusses the topic of electric mobility at BMW M, explains all the details of the new high-performance concept and tells us what to expect from the world's most powerful letter in the coming years.

Franciscus ‘Frank’ van Meel is the man behind the most powerful letter in the world. Under his leadership, BMW M GmbH developed the sporty M xDrive all-wheel drive system to production readiness a few years ago. Now the Dutch-born CEO is poised to transform the company for the electric age. And even that won’t rattle the father of six. In the interview he tells us about electric drives, manual transmissions and a strong future.

Competition, Sport, Lightweight: Attributes that have always characterized the sportiest M automobiles. Besides well-known models like the BMW 3.0 CSL from 1973, the BMW M3 CSL from 2003 and the new BMW M4 CSL, innovation carriers were created which have remained largely unknown. In the video, you’ll experience unique cars which have never been seen in this context before: Join us on a visit to one of BMW M’s best-kept secret garages.

The BMW “20 Years of BMW  Motorsport” special edition M5 is one of the rarest M automobiles of all. Only 20 were built. One of them belongs to BMW M development engineer and former race driver Jörg Weidinger. In the interview he tells us how he came to own the vehicle, what fascinates him so about this particular M5 and why the rarity should be driven as it was intended.

They are bursting with both energy and style in equal measure. The older models have matured into automotive icons, while the newer ones are high-end sports cars with superior all-round characteristics. Alongside performance, a charismatically polished design has developed that transforms a BMW into an M model. Marcus Syring interprets the origins of the brand and infuses them with further facets. He’s Head of the BMW M Design Studio and explains the design DNA of the brand

BMW M  is celebrating its 50th anniversary, and the BMW Museum in Munich is joining in the celebrations with the new exhibition “BMW M. The most powerful letter in the world.” 26 special vehicles are shown in eight different rooms. In the video, you can experience a first look at this stunning exhibition with Ede Weihretter (M Enthusiast and BMW M Driving Experience Instructor), Hans Rahn (Head of Vehicle Prototyping, Manufacturing Concept, Integrations) and curator Dr Andreas Braun.