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The Ultimate
Driving Machine

A black BMW electric vehicle with license plate M-EJ513E driving on a highway with its headlights on. The car is photographed from the front at a dynamic angle, showing motion blur on the road. Street lights and barriers line the highway under an overcast sky.
PROFESSIONAL.

MAXIMUM CONTROL.

Sharpen your skills and maintain complete control. As a professional driver for managers, politicians and VIPs, take your mental strength to the next level and, guided by experts, achieve maximum confidence. Feel pure performance with Safety emergency braking from 160 km/h or experience the Snow off-road obstacle course at the Sölden glacier. Ready to master any terrain?

A red BMW sports car with 'AREA M' and 'Your Ultimate BMW M Experience' text on its door, viewed through a fence or barrier in what appears to be an indoor facility with overhead lighting.
A glossy red BMW sports car with the text 'AREA M Your Ultimate BMW M Experience' on its door, viewed through a mesh fence. The car is parked in an indoor facility with overhead lighting, showing off its sleek design and distinctive black alloy wheels.

PROFESSIONAL SAFETY

Book here

  • €2,130 | 2 days and 2 nights | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Safety basics
    • Emergency braking
    • Oversteer and understeer
    • xDrive obstacle course
    • Off-road obstacle course


    Also included: insurance, catering

    See our FAQ.

BOOK PROFESSIONAL SAFETY.

Precision in every turn: this is where professional drivers are prepared for any situation on the road – in combined training for safety and driving dynamics. Refine techniques, sharpen reflexes and master demanding manoeuvres at high speeds alongside our experts.

Book here
A red BMW sports car with distinctive large front grilles parked on a driving track. The vehicle displays 'AREA M' branding on its side and has a Michelin logo on the front. The scene shows an overcast sky with autumn trees visible in the background.
A bright red BMW SUV driving through a snowy mountain landscape. The vehicle features distinctive black wheels and front grille, and is kicking up snow as it moves across the white terrain with snow-covered mountains in the background.

PROFESSIONAL SNOW

Book here

  • €1,990 | 2 days and 2 nights | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    Also included: insurance, catering

    See our FAQ.

BOOK PROFESSIONAL SNOW.

Stay cool: special challenges demand special skills. To perform perfectly on wintery roads, you need both skill and experience. Quickly assess critical situations, maintain full control when braking, evading and oversteering – and master the snow with guidance from our experts.

Book here
An orange BMW SUV driving through deep snow, creating a spray of snow particles as it moves across a white winter landscape.

FROM 0 TO WOW. IN ONE EMAIL.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND MORE HERE.

SAFETY. - Driving pleasure guaranteed.
Driving pleasure guaranteed.

SAFETY.

SECURITY. - Strengthen skills.
Strengthen skills.

SECURITY.

NORDSCHLEIFE. - Queen of the racetracks.
Queen of the racetracks.

NORDSCHLEIFE.

BMW iX M70 [1]:
Energy consumption combined in kWh/100 km   23.5
CO2 emissions combined in g/km   0
CO2 class   A
Electric range in km   522
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW XM [1] :
Fuel consumption weighted combined in l/100 km   1.9; with depleted battery: 12.8
CO2 emissions weighted combined in g/km   43
Energy consumption weighted combined in kWh/100 km   34.9
CO2 class   B; with depleted battery: G
Electric range in km   77
BMW iX2 xDrive30 [1]:
Energy consumption combine in kWh/100 km   17.7–17.6
CO2- emissions weighed combined in g/km   0
CO2 Class   A
Electric range in km   418–449
BMW 420d Gran Coupé [1]:
Energy consumption, combined WLTP in l/100 km:   5.0
CO2 emissions, combined WLTP in g/km   131
CO2 Class   D

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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