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The Ultimate
Driving Machine

A red BMW sedan with "AREA M" branding on the door drives on a track course with orange traffic cones in shape of an arrow. The car is in motion on a concrete surface under an overcast sky.

SAFETY.

PERFECTING TECHNIQUE.

Trust is important, but control comes first. Join seasoned experts to boost your safety in every situation. From emergency and target braking to mastering understeer and oversteer, and executing dynamic lane changes – this is where your skills are sharpened and your car control reaches a new level. Ready to drive safer – and have more fun – behind the wheel?

Compact

Book here

  • €290 |  ½ day |  Max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Safety basics 
    • Emergency braking
    • Obstacle course
    • Understeer
    • Safe cornering

    Also included: insurance

    See our FAQ.

BOOK SAFETY COMPACT.

Boost your confidence: get street-ready, even for the unexpected. In compact sessions, work with experts on steering techniques, mastering oversteer and perfecting evasive manoeuvres. Also available as Safety Compact Young.

Book here Safety Compact Young
A person in a black jacket with colorful sleeves giving instructions to someone sitting in a red BMW sports car. The car has 'AREA M Your Ultimate BMW M Experience' written on the door.
A red BMW sedan with 'AREA M' branding navigating through a driving course marked with blue and red traffic cones and barriers. The car is on a concrete surface with a cloudy sky overhead and some autumn trees visible in the background.
A red BMW sports car with the text 'AREA M' on its side, parked on a wet driving course or track. The surface is reflective with puddles of water, and the sky is overcast. The car features distinctive BMW styling with the signature kidney grille and sporty alloy wheels.
A red BMW M series sedan driving on a wet track with water spraying from the wheels. The car has 'AREA M' branding on its side and is navigating through a course marked with traffic cones under an overcast sky.

Essential

Book here


  • €490 | 1 day | Max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Safety basics 
    • Emergency braking 
    • Obstacle course
    • Understeer
    • Safe cornering

    Also included: insurance, catering

    See our FAQ.

BOOK SAFETY ESSENTIAL.

Stay in control: gain confidence and driving pleasure with guidance from our experts. Oversteer, dynamic lane changes, emergency and target braking – sharpen your skills to stay in command, even in challenging situations. Also available as Safety Essential Young.

Book here Safety Essential Young
A person wearing glasses and a black bomber jacket with an AREA M logo stands smiling on a paved area. Behind them is a light blue BMW car also branded with AREA M and the tagline 'Your Ultimate BMW M Experience'. The background shows buildings and trees under an overcast sky.
A red BMW M series sedan on a wet driving course. The car has 'AREA M' and 'Your Ultimate BMW M Experience' text on its side. It's driving on a reflective wet surface with blue and red markers visible in the background under an overcast sky.

Do you live with a physical disability and want to take part in a Safety Experience? No problem.

Paradrive Experiences: In specially adapted vehicles, people with physical disabilities learn how to use hand controls safely. Braking situations, lane changes and evasive maneuvers are practiced deliberately.

Learn more
A person with short hair sitting in the driver's seat of a car, smiling brightly while wearing a light-colored patterned shirt. The interior of the car shows part of the steering wheel and seat upholstery with visible stitching.
A driving course or training area with bright red arrow-shaped markers and blue traffic cones placed on an asphalt surface. In the foreground is a large red directional marker, with another red arrow and blue barrier visible in the background.
A paved surface with traffic or training obstacles including red arrow-shaped blocks, blue cones, and a blue rectangular sign. The red and blue objects appear to be part of a driving course or traffic management setup on an asphalt area with grass visible at the top edge.

FROM 0 TO WOW. IN ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

SECURITY. - Strengthen skills.
Strengthen skills.

SECURITY.

PROFESSIONAL. - Maximum control.
Maximum control.

PROFESSIONAL.

M STARTER. - Experience M power.
Experience M power.

M STARTER.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.5
CO2 emissions combined in g/km   237
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   227
CO2 class   G
BMW 420d Gran Coupé [1]:
Energy consumption, combined WLTP in l/100 km:   5.0
CO2 emissions, combined WLTP in g/km   131
CO2 Class   D
BMW iX M70 [1]:
Energy consumption combined in kWh/100 km   22.8
CO2 emissions combined in g/km   0
CO2 class   A
Electric range in km   539

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

The text on this website was generated using AI.

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