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The Ultimate
Driving Machine

AREA M Winter.

POWERED BY EXTREMES.

It’s snowtime! AREA M Winter is where elemental power meets pure performance amidst heart-stopping natural scenery. Glide across frozen lakes and Formula 1 racetracks in Sweden’s Arjeplog, conquer snow at Europe’s highest training ground on the Sölden glacier or master the art of drifting in the Pitztal Alps. Who makes winter the most action-packed season? Drift into the great white open.

PLAYGROUND SUBZERO.

SNOW

A bright blue BMW sports car parked on snow-covered ground against a backdrop of snow-capped mountains. The vehicle features distinctive black wheels and the large BMW kidney grille. Above, a blue sky with scattered white clouds completes the alpine winter scene.
  • LocationSölden, Austria
  • Altitude gain2,800 m a.s.l.
  • Duration1–2 days
  • PriceFrom €1,390
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SNOW DRIFT

A bright red BMW sports car with German license plate driving on a snowy surface. The vehicle features the distinctive large kidney grille and is photographed head-on against a mountainous winter backdrop.
  • LocationPitztal, Austria
  • Altitude gain1,700 m a.s.l.
  • Duration½–1 day
  • PriceFrom €650
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ICE

A dark blue BMW driving on a snowy surface, kicking up snow spray as it moves. The car has a Swedish license plate and is set against a backdrop of evergreen trees under an overcast sky.
  • LocationArjeplog, Schweden
  • Altitude gain1,200 m a.s.l.
  • Duration4–5 days
  • PriceFrom €4,690
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CUSTOM

Aerial view of two vehicles driving on a circular snow track, creating spiral patterns in the white snow. The vehicles are leaving trails as they navigate around the concentric circular paths carved into the snowy surface.
    Make it yours

    WINTER WONDERLAND.

    A group of people in winter clothing standing on a snowy landscape with mountains in the background. A bright orange sports car with neon green accents is parked behind them. One person in a red puffer jacket is holding papers while conversing with others wearing light and dark winter coats and beanies.
    A light blue BMW sports car driving through snow, kicking up a spray of powder as it moves across a snowy landscape. Snow-capped mountains rise in the background against a pale blue sky.
    Rear view of an orange BMW iX2 xDrive30 electric vehicle parked on a snow-covered landscape with snow-capped mountains in the background. The car displays a German license plate and Michelin branding.
    A BMW sedan with a distinctive blue and red color scheme featuring white silhouette figures in a running motion across the side. The car is driving on snow, kicking up powder, with snow-covered mountains in the background under a clear blue sky.
    A bright orange sports car with the number 22 prominently displayed on its side drifts across a snowy landscape. The vehicle, which appears to be a BMW with a German license plate, kicks up snow as it navigates through a winter mountain setting with snow-capped peaks visible in the background under a blue sky with wispy clouds.
    A group of people in winter clothing standing on a snowy landscape with mountains in the background. A bright orange sports car with neon green accents is parked behind them. One person in a red puffer jacket is holding papers while conversing with others wearing light and dark winter coats and beanies.
    A light blue BMW sports car driving through snow, kicking up a spray of powder as it moves across a snowy landscape. Snow-capped mountains rise in the background against a pale blue sky.
    Rear view of an orange BMW iX2 xDrive30 electric vehicle parked on a snow-covered landscape with snow-capped mountains in the background. The car displays a German license plate and Michelin branding.
    A BMW sedan with a distinctive blue and red color scheme featuring white silhouette figures in a running motion across the side. The car is driving on snow, kicking up powder, with snow-covered mountains in the background under a clear blue sky.
    A bright orange sports car with the number 22 prominently displayed on its side drifts across a snowy landscape. The vehicle, which appears to be a BMW with a German license plate, kicks up snow as it navigates through a winter mountain setting with snow-capped peaks visible in the background under a blue sky with wispy clouds.

    GIFT A RACING HEART.

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    FIND OUT MORE.

    AREA M Track. - From 0 to 100. Goosebumps.
    From 0 to 100. Goosebumps.

    AREA M Track.

    AREA M THRILL. - No Limits.
    No Limits.

    AREA M THRILL.

    AREA M CUSTOM. - Born wild. And free.
    Born wild. And free.

    AREA M CUSTOM.

    BMW M4 Competition Coupé [1] :
    Fuel consumption combined in l/100 km   9.9
    CO2 emissions combined in g/km   223
    CO2 class   G
    BMW M5 Sedan [1] :
    Fuel consumption weighted combined in l/100km   5.2; with depleted battery: 10.7
    CO2 emissions weighted combined in g/km   118
    Energy consumption weighted combined in kWh/100 km   17.7
    CO2 class   D; with depleted battery: G
    Electric range in km   62
    BMW M3 Competition Sedan [1] :
    Fuel consumption combined in l/100 km   9.9
    CO2 emissions combined in g/km   224
    CO2 class   G
    BMW M2 [1]:
    Fuel consumption combined in l/100km   10.2
    CO2 emissions combined in g/km   230
    CO2 class   G
    BMW iX2 xDrive30 [1]:
    Energy consumption combine in kWh/100 km   17.7–17.6
    CO2- emissions weighed combined in g/km   0
    CO2 Class   A
    Electric range in km   418–449
    BMW M340i xDrive Touring [1]:
    Fuel consumption combined in l/100 km   7.9
    CO2 emissions combined in g/km   181
    CO2 class   G

    [1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

    Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

    For plug-in hybrid: Electric drive depending on battery charging level.

    For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

    For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

    For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

    The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

    The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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