AREA M Snow: Powered by extremes.

Group of participants talking in front of several BMW vehicles on a snow track, snow-covered mountain landscape in the background

SNOW COMPACT

€890 | 1 day | max. 8 participants per group | 2 participants per vehicle (price per person)
HIGHLIGHTS
- Exclusive driving experience ground at an altitude of 3,000 m
- Experience different vehicle models including the BMW iX3 and BMW M5
- Winter driving basics
- Drift basics
- Off-road course
Also included: insurance and refreshments.
See our FAQ.
Please note: Weather-related cancellations are possible. See our FAQ for details.
After your individual arrival, an organised transfer will take you to the breathtaking driving experience ground at around 3,000 metres above sea level. On the agenda: braking and evasive manoeuvres, controlled oversteer and understeer, as well as your first drifts and an exciting off-road course in BMW X models. In between, refreshments will be served at the ‘Rettenbach Glacier Restaurant’. Return to the meeting point approximately at 4:30 pm.

BOOK SNOW COMPACT.

Up here, it isn’t the tarmac that determines the course, but the snow, the ice and the glacier itself. And it’s this setting that turns driving BMW M, BMW i, or BMW models into a completely new experience: winter basics, drift basics and an off-road course will give you a better feel for your vehicle and the terrain.

Book here

Snow Essential

Book here

€1,490 | 1 day & 1 night | max. 8 participants per group | 2 participants per vehicle
(price per person)
HIGHLIGHTS
- Exclusive driving experience ground at an altitude of 3,000 m
- Experience different vehicle models including the BMW iX3 and BMW M5
- Winter driving basics
- Drift basics
- Off-road course
- Transfers with a snowcat
- Double room for single occupancy in 5-star Hotel 'Das Central Alpine. Luxury. Life.'
Also included: insurance and refreshments.
See our FAQ.
Please Note: Weather-related cancellations are possible. See our FAQ for details.
Arrival day: After your individual arrival to the 5-star hotel ‘Das Central Alpine. Luxury. Life.’ , you can look forward to a welcome drink, the Driver's Briefing and a 5-course gourmet dinner.
Event day: The next morning, a snowcat will take you up to Europe’s highest driving experience ground where you will practice drifts, as well as braking and evasive manoeuvres in the BMW M, BMW i and BMW models. After lunch in the 'Rettenbach glacier restaurant', the programme continues with an off-road course in BMW X models. The experience ends with an afternoon snack at the hotel.
Exact start and end times will be provided in the next step of the booking process.

BOOK SNOW ESSENTIAL.

A snowcat will take you up to 3,000 metres – and straight behind the wheel. Practice braking and evasive manoeuvres and drifting before tackling the offroad course. Experience an exhilarating day of driving dynamics on the glacier.

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Red BMW XM drifting, three-quarter front view, snow spray on a snowy mountain road in front of a rock massif

Camouflage livery, race number 22, BMW M5, orange, three-quarter front view, drifting in the snow in front of alpine mountains

Snow Plus

Book here

From €2,590 | 2 days & 2 nights | max. 8 participants per group | 2 participants per vehicle
(price per person)
HIGHLIGHTS
- Exclusive driving experience ground at an altitude of 3,000 m
- Experience different vehicle models including the BMW iX3 and BMW M5
- Winter driving basics
- Drift basics
- Drift Gymkhana
- Off-road course
- J-turn (reverse 180)
- Transfer with a snowcat
- Double room for single occupancy in 5-star hotel ‘Das Central Alpine. Luxury. Life.’ Test a range of BMW models
Also included: insurance and refreshments.
See our FAQ.
Please Note: Weather-related cancellations are possible. See our FAQ for details.
Arrival day: After your individual arrival, participants will be given a Driver's Briefing focused on winter driving dynamics. This will be followed by a 5-course gourmet dinner and an overnight stay at the 5-star ‘Das Central Alpine. Luxury. Life.’
Day 1: Take a snowcat up to Europe’s highest driving experience ground on the glacier. Begin with uphill and downhill driving, then get to know the cars with braking, evasive manoeuvres and oversteer challenges. Round off the day with another 5-course gourmet dinner at the hotel.
Day 2: Return to the high-altitude training area with the snowcat and master challenging manoeuvres, drift through the gymkhana and end the experience with our final drift challenge. The experience ends with an afternoon snack at the hotel.
The specific daily schedule may vary.
Exact start and end times will be provided in the next step of the booking process.

BOOK SNOW PLUS.

On the glacier, your driving skills will be pushed to the limit. Downhill sections, a Gymkhana and an off-road course will improve your precision and help you find the right balance between traction and dynamics. Two days, a wide choice of BMW M, BMW i and BMW models, and plenty of space to experience a whole new driving thrill.

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Turquoise BMW M with Area M livery "Your Ultimate BMW M Experience", close side view with heavy snow spray at the wheel

Drifting BMW M blue in rear view in snow in front of snow-covered mountain range

Snow Max

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€1,990 | 1 day & 1 night | max. 4 participants per group | 1 participant per vehicle
(price per person)
HIGHLIGHTS
- Exclusive driving experience ground at an altitude of 3,000 m
- Test a range of BMW M high-performance models
- More driving time thanks to small groups and single occupancy
- Winter driving basics
- Drift basics
- J-turns
- Off-road course (no single occupancy)
- Transfers with a snowcat
- Double room for single occupancy in the 5-star hotel ‘Das Central Alpine. Luxury. Life.’
Also included: insurance and refreshments.
See our FAQ.
Note: Weather-related cancellations are possible. See our FAQ. for details
Arrival day: After your individual arrival, you will meet your instructor at the Driver's Briefing before rounding off the day at the 5-star hotel ‘Das Central Alpine. Luxury. Life.’ with a five-course gourmet dinner.
Event day: The following morning a snowcat will bring you up to Europe’s highest driving experience ground on the glacier, where an extensive fleet of BMW M models awaits. Experience braking and evasive manoeuvres, master oversteer dynamics and drifting on action-packed courses – with maximum time behind the wheel thanks to single-occupancy vehicles. At lunchtime, you will stop off at the ‘Gletschertisch’ restaurant. Then it’s time to push the limits on the off-road course, where you can test your own boundaries. The experience ends with an afternoon snack at the hotel.
Exact start and end times will be provided in the next step of the booking process.

BOOK SNOW MAX.

Driving time becomes driving confidence. Small groups, single occupancy and plenty of time behind the wheel. The space you need to master winter basics, controlled drifts and off-road sections kilometre by kilometre – until technique becomes instinct.

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COMPARISON

What are the differences between the experiences?

	SNOW COMPACT (1 day)	SNOW ESSENTIAL (1 day)	SNOW PLUS (2 days)	SNOW MAX (1 day)
Driver's Briefing the evening before and overnight stay in hotel		✓	✓	✓
Dynamic winter basics	✓	✓	✓	✓
Single occupancy of vehicle and small groups				✓
Drift basics	✓	✓	✓	✓
Drift Gymkhana			✓	✓
Off-road obstacle course	✓	✓	✓	✓
J-turns			✓	✓
High-performance models	✓	✓	✓	✓

WEATHER CONDITIONS

BMW M4 copper metallic in three quarter rear view on snow

WEATHER CONDITIONS

Our experiences are subject to the weather and track conditions. If an experience cannot be conducted for safety reasons, our team will inform you latest on site about the next steps and any individual options available.

Further details can be found in our FAQ under weather-related cancellations.

STRAIGHT FROM YOUR INBOX TO YOUR BUCKET LIST.

New experiences. Exclusive events. Unique locations. From AREA M directly to you.

Adrenaline in the alps.

SNOW DRIFT.

Extreme Action.

ICE.

Enter the Drift Zone.

DRIFT.

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 10.0

CO2 emissions combined in g/km 227

CO2 class G

BMW M5 Sedan [1] :

Fuel consumption weighted combined in l/100km 5.2; with depleted battery: 10.7

CO2 emissions weighted combined in g/km 118

Energy consumption weighted combined in kWh/100 km 17.7

CO2 class D; with depleted battery: G

Electric range in km 62

BMW M3 Competition Sedan [1] :

Fuel consumption combined in l/100 km 10.0

CO2 emissions combined in g/km 228

CO2 class G

BMW M2 [1]:

Fuel consumption combined in l/100km 10.5

CO2 emissions combined in g/km 237

CO2 class G

BMW iX2 xDrive30 [1]:

Energy consumption combine in kWh/100 km 16.6

CO2- emissions weighed combined in g/km 0

CO2 Class A

Electric range in km 446

BMW XM Label [1] :

Fuel consumption weighted combined in l/100 km 5.3; with depleted battery: 12.9

CO2 emissions weighted combined in g/km 121

Energy consumption weighted combined in kWh/100 km 25.7

CO2 class D; with depleted battery: G

Electric range in km 77

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case).

The text on this website was generated using AI.

EUROPE'S HIGHEST PLAYGROUND.

SNOW COMPACT

Details

Agenda

Cars

Requirements

Location and meeting point

BOOK SNOW COMPACT.

Snow Essential

Details

Agenda

Cars

Requirements

Location and accommodation

BOOK SNOW ESSENTIAL.

Snow Plus

Details

Agenda

Cars

Requirements

Location and accommodation

BOOK SNOW PLUS.

Snow Max

Details

Agenda

Cars

Requirements

Location and accommodation

BOOK SNOW MAX.

COMPARISON

WEATHER CONDITIONS

WEATHER CONDITIONS

STRAIGHT FROM YOUR INBOX TO YOUR BUCKET LIST.

FIND OUT MORE.

SNOW DRIFT.

ICE.

DRIFT.

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