Skip to main content

The Ultimate
Driving Machine

DRIVING PLEASURE AT THE HIGHEST LEVEL.
SNOW.

DRIVING PLEASURE AT THE HIGHEST LEVEL.

Get ready for an Alpine driving experience like no other. In Europe’s highest playground, the BMW M Snow Experiences fuse winter thrills with the raw performance of the latest BMW M, BMW i and other BMW models. From mastering winter basics to perfecting drifts and achieving ultimate vehicle control, push your skills to the limit on the Sölden glacier. Are you ready for SNOW?

Essential

Book here

  • €1,390 | 1 day and 1 night | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    Also included: insurance, catering

    See our FAQ. 

    Note: Weather-related cancellations possible. See details here: FAQ.

BOOK SNOW ESSENTIAL

Cool performance: ride the snowcat up to the glacier in the Ötztal Alps. Master cornering, evasive manoeuvres and off-road obstacle courses and discover pure extremes.

Book here
A light blue BMW car driving through snow, kicking up powder as it moves across a white snowy landscape with snow-capped mountains in the background under a cloudy sky.
A bright orange M5 with the number 22 and decorative graphics racing across a snowy surface. The car has neon green side mirrors and is kicking up snow as it moves under a light blue sky with wispy clouds.
A bright orange M5 with the number 22 and decorative graphics driving through a snowy landscape with mountains in the background under a light blue sky with wispy clouds.

Plus

Book here

  • €2,590 | 2 days and 2 nights | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    Also included: insurance, catering

    See our FAQ.

    Note: Weather-related cancellations possible. See details here: FAQ.

BOOK SNOW PLUS.

Power with panoramic views: conquer downhill sections, off-road challenges and a gymkhana, and feel the ultimate thrill drifting on snow. Enjoy two days of pure performance on the glacier, mastering a wide selection of car models and perfecting your skills behind the wheel.

Book here
BOOK SNOW PLUS.
The rear view of a bright red BMW M5 with a German license plate, driving on a snowy surface against a blue sky with wispy clouds. The car displays 'BORED APE BIMMER CLUB' and Michelin branding on its bumper.
A red BMW sports car with blue graphic patterns on its side parked on a snowy landscape. The vehicle has a German license plate and is positioned against a backdrop of snow-covered mountains under a blue sky.

Max

Book here

  • €1,990 | 1 day and 1 night | Max. 4 participants per group | 1 participant per car
    (price per person)

    HIGHLIGHTS

    • Exclusive training ground at 3,000 m
    • Test a range of BMW models
    • More driving time thanks to small groups and single occupancy
    • Dynamic winter basics
    • Drift basics
    • Off-road obstacle course
    • Transfers with a snowcat
    • Double room in 5-star Hotel Das Central Alpine. Luxury. Life.

    Also included: insurance, catering.

    Single occupancy for all exercises except the off-road obstacle course.

    See our FAQ.

    Note: Weather-related cancellations possible. See details here: FAQ.

BOOK SNOW MAX.

Alpine action: maximum M Power at 3,000 metres. Hone your skills in small groups in extreme conditions. Experience pure dynamism with expert coaching and extended driving time.

Book here
A bright green BMW sports car with the license plate M-EI 2274 driving on a snowy surface. The car is kicking up snow as it moves, with snow-covered mountains visible in the background under a light blue sky.
A bright orange BMW sports car driving on snow. The rear of the vehicle is visible with taillights, a license plate, and some writing and graphics on the body. The car appears to be kicking up snow as it moves across a white snowy surface.
A bright orange BMW sedan with graffiti-style artwork on its side drifting through snow. The car is kicking up snow as it moves across a white snowy landscape under an overcast sky. The vehicle has a German license plate and appears to be part of a winter driving event.

Snow Active

Book here

  • €1,690 | 2 days and 1 night | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    Also included: insurance, catering

    See our FAQ.

    Note: Weather-related cancellations possible. See details here: FAQ.

BOOK SNOW ACTIVE.

Zero degrees, zero fear: step out of your comfort zone and into the extremes. Experience spectacular mountain panoramas and pristine powder while freeriding on and off piste with professional Nina Gigele. Feel the power of the latest BMW M models on snow as you drift across the glacier with former racing driver Daniela Schmid.

Book here
A skier in a pink snowsuit with a mint green pocket holds Augment branded skis on a snowy mountain. They're wearing a helmet and goggles, standing next to what appears to be a ski lift or gondola in bright sunlight.
A motion-blurred image of a car driving through a snowy landscape. The vehicle appears orange-red in color with visible headlights, creating a dynamic effect against the white snow background.

COMPARISON

What are the differences between the experiences?

ESSENTIAL (1 day)

PLUS (2 days)

MAX (1 day)

SNOW ACTIVE (2 Tage)

Dynamic winter basics

✓

✓

✓

✓

Small groups

✓

Drift basics

✓

✓

✓

✓

Drift gymkhana

✓

✓

✓

Off-road obstacle course

✓

✓

✓

✓

J-turns

✓

✓

High-performance models

✓

✓

✓

✓

Skiing

✓

WEATHER CONDITIONS

WEATHER CONDITIONS

The Alpine experiences are weather-dependent and may be cancelled at short notice for participant safety, such as in cases of avalanche risk. In such instances, day ski passes and meal vouchers will be provided. Participants are required to bring their own ski or snowboard equipment.

For more information, please refer to our FAQ under Weather-related cancellations.

FROM 0 TO WOW. IN ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

Sign up now
A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

SNOW DRIFT. - Adrenaline in the alps.
Adrenaline in the alps.

SNOW DRIFT.

ICE. - Extreme Action.
Extreme Action.

ICE.

DRIFT. - Enter the Drift Zone.
Enter the Drift Zone.

DRIFT.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G
BMW M340i xDrive Touring [1]:
Fuel consumption combined in l/100 km   7.9
CO2 emissions combined in g/km   181
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW M5 Sedan [1] :
Fuel consumption weighted combined in l/100km   5.2; with depleted battery: 10.7
CO2 emissions weighted combined in g/km   118
Energy consumption weighted combined in kWh/100 km   17.7
CO2 class   D; with depleted battery: G
Electric range in km   62

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.

Looking for the right experience?

It seems you're visiting us from USA. Would you like to switch to the US website for localized content, offers, and support?

Take me there