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The Ultimate
Driving Machine

AREA M Winter.

POWERED BY EXTREMES.

Winter makes no compromises. For a few weeks a year, it writes its own icy rules. Lakes are no longer water. Roads disappear beneath a blanket of snow. The mountains seem even higher. And suddenly, landscapes emerge where driving takes on a whole new dimension. This is where AREA M Winter begins.

Take part in the Ice Experiences in Arjeplog, where you'll race across the frozen Lake Kakel in either a BMW M2, BMW M3 Competition, BMW M4 Competition or the BMW M Ice Racer, all equipped with special tyre spikes and xDrive. With the Snow Experiences, you can conquer the Sölden Glacier at an altitude of 3,000 metres in the latest BMW M, BMW i and BMW models. And with the Snow Drift Experiences, the BMW M2 takes you straight into drift heaven in the Pitztal Valley.

Ready for the best season of your life?

SAVE THE DATE – Winter is coming! Booking opens on 16 September.

10:00 am (CEST) – Pitztal (Snow Drift Compact, Snow Drift Essential, Snow Drift Plus, Snow Drift Pro)

10:15 am (CEST) – Sölden (Snow Compact, Snow Essential, Snow Plus, Snow Max)

10:30 am (CEST) – Arjeplog (Ice Plus, Ice Max, Ice Pro)

Spaces are limited, so save the date and secure your spot for an unforgettable winter driving adventure!

PLAYGROUND SUBZERO.

SNOW DRIFT

Drifting BMW M blue in rear view in snow in front of snow-covered mountain range
  • LocationPitztal, Austria
  • Altitude gain1,700 m a.s.l.
  • Duration½–1 day
  • PriceFrom €525
More details

SNOW

Drifting BMW M red with Area M badge in three quarter rear view in snow on frozen surface
  • LocationSölden, Austria
  • Altitude gain3,000 m a.s.l.
  • Duration1–2 days
  • PriceFrom €890
More details

ICE

Drifting BMW M green with Area-M badge in side viewon snow
  • LocationArjeplog, Sweden
  • Altitude gain425 m a.s.l.
  • Duration4–5 days
  • PriceFrom €4,690
More details

CUSTOM

Group of people in winter clothing in front of a wodden cabin next to a BMW M green in front view with Area M badge
    Make it yours

    WINTER WONDERLAND.

    Two drifting BMW M green with Area M badge in top view in the snow
    Smiling man wearing sunglasses in BMW M vehicle, in the background another BMW in the snow
    BMW M5 orange with racing badge with number 22 in front view in snow in front of snow-covered mountain range
    BMW M Coupé red and blue with runner special badge in side view in the snow in front of snow-covered mountain range
    Four laughing people in winter clothing in front of a blue BMW and a green BMW in the snow
    Two drifting BMW M green with Area M badge in top view in the snow
    Smiling man wearing sunglasses in BMW M vehicle, in the background another BMW in the snow
    BMW M5 orange with racing badge with number 22 in front view in snow in front of snow-covered mountain range
    BMW M Coupé red and blue with runner special badge in side view in the snow in front of snow-covered mountain range
    Four laughing people in winter clothing in front of a blue BMW and a green BMW in the snow

    THE ULTIMATE
    BUCKET LIST EXPERIENCE.

    Order a voucher
    Laughing woman wearing sunglasses sitting in BMW M with red seats

    FIND OUT MORE.

    DRIFT. - Enter the Drift Zone.
    Enter the Drift Zone.

    DRIFT.

    ALL TERRAIN. - WHERE ROADS END, ADVENTURE BEGINS.
    WHERE ROADS END, ADVENTURE BEGINS.

    ALL TERRAIN.

    AREA M CUSTOM. - Born wild. And free.
    Born wild. And free.

    AREA M CUSTOM.

    BMW M4 Competition Coupé [1] :
    Fuel consumption combined in l/100 km   10.0
    CO2 emissions combined in g/km   227
    CO2 class   G
    BMW M5 Sedan [1] :
    Fuel consumption weighted combined in l/100km   5.2; with depleted battery: 10.7
    CO2 emissions weighted combined in g/km   118
    Energy consumption weighted combined in kWh/100 km   17.7
    CO2 class   D; with depleted battery: G
    Electric range in km   62
    BMW M3 Competition Sedan [1] :
    Fuel consumption combined in l/100 km   10.0
    CO2 emissions combined in g/km   228
    CO2 class   G
    BMW M2 [1]:
    Fuel consumption combined in l/100km   10.5
    CO2 emissions combined in g/km   237
    CO2 class   G
    BMW XM Label [1] :
    Fuel consumption weighted combined in l/100 km   5.3; with depleted battery: 12.9
    CO2 emissions weighted combined in g/km   121
    Energy consumption weighted combined in kWh/100 km   25.7
    CO2 class   D; with depleted battery: G
    Electric range in km   77

    [1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

    Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

    For plug-in hybrid: Electric drive depending on battery charging level.

    For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

    For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

    For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

    The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

    The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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