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BMW M x VR46 Customer Experience
4 min reading time

A MEETING WITH IL DOTTORE.

An exclusive location, adrenaline-fuelled racing and a celebrity guest: the unique experience for all owners of a BMW M4 CS Edition VR46 offered a spectacular trip to the home of nine-time motorcycle world champion and BMW M Motorsport works driver Valentino Rossi.

27 November 2025

BMW M4 CS [1] :
Fuel consumption combined in l/100 km   10.2
CO2 emissions combined in g/km   232
CO2 class   G

The BMW M4 CS Edition VR46 was the perfect gift from BMW M for Valentino Rossi’s 46th birthday – and the BMW M x VR46 Customer Experience was the perfect gift for all buyers of this limited-edition model. A once-in-a-lifetime adventure that gave all participants an insight into the fascinating world of exceptional racing driver Valentino Rossi: in his Italian hometown of Tavullia, on his private ranch and at the Autodromo Enzo e Dino Ferrari in Imola.

A VISIT TO THE HOME OF THE CHAMPION.

Valentino Rossi at the BMW M x VR46 Customer Experience in Tavullia, Italy

A VISIT TO THE HOME OF THE CHAMPION.

During the two-day event, participants had the unique opportunity to explore the motorsport star's home region in detail – with Rossi himself as their guide, of course. In Tavullia, on the motocross track at his nearby ranch, ‘Il Dottore’ joined the event and was on hand for expert talks and personal autographs – it was certainly an early highlight of the programme for his fans.

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TRACK EXPERIENCE WITH THE LATEST M MODELS.

TRACK EXPERIENCE WITH THE LATEST M MODELS.

Valentino Rossi’s second home is the racetrack. And so day two began shortly after sunrise with the transfer to the racetrack in Imola. Professional instructors from BMW M were on hand to provide participants with the necessary track know-how. Then it was time to get behind the wheel: BMW M2, M3, M4 and M5 models were available. The official BMW M MotoGP™ safety cars, which were driven by the instructors as lead vehicles, provided an unmistakable motorsport feeling.

Q&A WITH AN EXCEPTIONAL TALENT.

Valentino Rossi: From Rider’s Seat to Driver’s Seat

BMW M4 CS Edition VR46

THE M4 CS EDITION VR46.

BMW M gave nine-time motorcycle world champion and current BMW M Motorsport works driver Valentino Rossi a unique gift for his 46th birthday: the BMW M4 CS Edition VR46. ‘Il Dottore’ himself was involved in the design of the limited-edition model. Unveiled in February 2025, the vehicle was available in two distinctive design variants, with only 46 units of each being produced.

BMW M4 CS Edition VR46
BMW M4 Coupé [1] :
Fuel consumption combined in l/100 km   10.1
CO2 emissions combined in g/km   230
CO2 class   G
BMW M4 CS [1] :
Fuel consumption combined in l/100 km   10.2
CO2 emissions combined in g/km   232
CO2 class   G

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