Skip to main content

The Ultimate
Driving Machine

Aerial view of a race track with a sharp S-curve bordered by red and white striped curbs. A single race car navigates the dark asphalt track, which is surrounded by sand traps and grassy areas. Tire marks are visible on the track surface.

AREA M Track.

FROM 0 TO 100. GOOSEBUMPS.

Feel legendary performance. AREA M. Experience pure driving dynamics in the footsteps of icons. Choose your track and follow the best possible line – on the legendary Nürburgring, through the curves of Hockenheim or over 20.9 kilometres of the most challenging sections of what is known as the ‘Green Hell’. Perfect your control. Redefine your limits. Share your fascination with like-minded enthusiasts. Make the event the ultimate experience, even off the track. Ready to write your own story?

Master the race tracks.

Master the race tracks.

A red painted line on a concrete floor with the text 'PIT LANE' in white letters. A shadow falls across part of the surface.
A red painted line on a concrete floor with the text 'PIT LANE' in white letters. A shadow falls across part of the surface.

Compact

Book here

  • €890.00 | ½ day | Max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    •    Car control with exercises for braking on curves and double lane changes

    •    Guided pace car laps on a renowned racetrack

    Also included: insurance

    See our FAQ.

Book Compact.

Experience motorsport up close: feel the magic of the racetrack from behind the wheel of the BMW M4 Competition. Fuel your adrenaline, and perfect your precision and car control. Heart racing, eyes forward – the pace car laps bring a true racing atmosphere to the asphalt. Half a day that gives everything. And changes everything.

Book here
A bright yellow BMW M sports car parked inside a garage or workshop with blue lighting. The car has the text 'AREA M' and 'Your Ultimate BMW M Experience' on its side. The sleek two-door coupe features black alloy wheels and is positioned on a reflective floor with a racetrack visible through windows in the background.
Three racing helmets with BMW logos displayed in a row on a shelf. Each helmet features a white top section, blue middle section, and black visor area.
Three racing helmets with BMW logos displayed in a row on a shelf. Each helmet features a white top section, blue middle section, and black visor area.

Essential

Book here

  • From €1,890.00 | 1 day and 1 night | Max. 10 participants per group | 2 participants per car
    (price per person) 

    HIGHLIGHTS

    •     Car control to optimise your sporty driving style

    •     Guided pace car laps on a renowned racetrack

    •     Gymkhana

    Also included: insurance, catering

    See our FAQ.

Book Essential.

Adrenaline all the way: the perfect package to experience adrenaline rushes on a famous track. Train for lane changes and evasive manoeuvres, master the car while oversteering and drifting and take your driving skills to a new level. Start with guided pace car laps and arrive at pure driving excitement and thrills.

Book here
A red BMW vehicle with 'AREA M' and 'Your Ultimate BMW M Experience' text on the side door. A person in dark clothing is opening the car door.
Pro
Pro

Pro

Book here

  • from €2,890.00 | 1 day and 1 night | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    •      Get started right away for maximum time on the racetrack

    •      Guided pace car laps and optimisation of the ideal line on a renowned racetrack

    •      Open track

    Also included: insurance, catering

    See our FAQ.

Book Pro.

Feel the performance: find the ideal line, push your limits with the BMW M4 Competition and experience the legendary track. Unleash your inner racer here. Perfect your driving technique with experienced trainers, guided pace car laps and a digital performance analysis.

Book here
A silver BMW M sports car in motion on a racetrack. The vehicle has 'AREA M' branding on its side with the text 'Your Ultimate BMW M Experience'. The car is captured with motion blur against a dark green background, indicating high speed on the asphalt track.
Close-up view of a BMW M4 sport seat inside a car. The black leather seat features an M4 badge and has a contoured design typical of performance vehicles.
Close-up view of a BMW M4 sport seat inside a car. The black leather seat features an M4 badge and has a contoured design typical of performance vehicles.

Plus

Book here

  • €3,390.00 | 2 days and 2 nights | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    •      Intensive two-day experience

    •      Car control through challenging driving manoeuvres

    •      Guided pace car laps on a renowned racetrack

    •      Section training

    •      Drift gymkhana 

    Also included: insurance, catering 

    See our FAQ.

Book Plus.

Pursue perfection: here, driving techniques are optimised down to the finest detail – with courses, dynamic lane changes, controlled oversteering, and drifting. Drive guided pace car laps, follow the ideal line, boost performance and experience the full BMW M Power.

Book here
A silver BMW M-series sports coupe driving on a race track. The car features the distinctive large BMW kidney grille and has 'AREA M' branding on its side. It's photographed in motion with a sound barrier wall visible in the background.
A racing circuit with empty grandstands featuring BMW M branding. In the foreground is a bright yellow sports car parked on the track, while a person in a white racing suit and helmet walks along the pit lane. The scene captures the professional motorsport environment with clear track markings visible.
A racing circuit with empty grandstands featuring BMW M branding. In the foreground is a bright yellow sports car parked on the track, while a person in a white racing suit and helmet walks along the pit lane. The scene captures the professional motorsport environment with clear track markings visible.

Coaching

Book here

  • from €3,890.00 | 1 day and 1 night | Max. 2 participants per group | 1 participant per car
    (price per person)

    HIGHLIGHTS

    •     1 participant per car 

    •     Customised experience

    •     Start right away for a full day of track time

    •     Digital performance analysis for maximum progress

    Also included: insurance, catering

    See our FAQ.

Book Coaching.

Next-level: experience the world of motorsport with individual coaching. Here, you’ll get maximum driving time to elevate your skills to racing level. Whether it’s dynamic braking, steering, drifting or coached pace car laps, a digital performance analysis will help you reach a new level behind the wheel.

Book here
A yellow BMW M4 with illuminated red taillights parked in a garage or pit area of what appears to be a race track. The car has a German license plate and is positioned near a green vehicle partially visible in the foreground. Through the open garage door, racing track seating is visible in the background.
A blurred motion photograph of a modern car taillight with bright red LED light strips creating dynamic light trails against a light-colored vehicle body.
A blurred motion photograph of a modern car taillight with bright red LED light strips creating dynamic light trails against a light-colored vehicle body.

Track Taxi

Book here

  • €299.00 | 3 laps | Max. 1 participant per car
    (price per person)

    HIGHLIGHTS

    •      Enjoy pure motorsport performance up close from the passenger seat of the BMW M4 CSL

    •      Experience perfect line selection and maximum control with one of our professional BMW M drivers

    Also included: insurance

    See our FAQ.

Book Track Taxi.

Buckle up for action and adrenaline thrills from the passenger seat. Discover what speed, control and precision truly mean with a professional driver at the wheel of the BMW M4 CSL in three exhilarating laps. Secure your spot for pure motorsport excitement.

Book here
A race car driver wearing a white BMW Motorsport racing suit and a red, blue, and white helmet sits inside a vehicle cockpit. The driver is gripping the steering wheel with white BMW-branded racing gloves. The interior appears to be of a high-performance car with racing seats visible.
Vergleich
Vergleich

Comparison

What are the differences between the experiences?

COMPACT

ESSENTIAL

PRO

PLUS

COACHING

Car control

✓ 

✓ + Drift basics

*

(✓)

✓ + Drift basics

Pace car laps

✓ 

✓ 

✓ 

✓ 

✓ 

Open track

✓ 

✓ 

Digital performance analysis

✓ 

✓ 

Section training

✓ 

* Prerequisite for participation: we recommend prior participation in experiences such as Essential.

FROM 0 TO WOW. IN ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

Sign up now
A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

Find out more.

HOCKENHEIMRING GP. - On Schumacher's trail.
On Schumacher's trail.

HOCKENHEIMRING GP.

SACHSENRING. - A century-old track that pushes limits.
A century-old track that pushes limits.

SACHSENRING.

SNOW DRIFT. - Adrenaline in the alps.
Adrenaline in the alps.

SNOW DRIFT.

BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.

Looking for the right experience?

It seems you're visiting us from USA. Would you like to switch to the US website for localized content, offers, and support?

Take me there