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The Ultimate
Driving Machine

A bright red BMW sports car with the license plate M-FR 386 driving on a snow-covered surface. The car's distinctive front grille and headlights are prominently visible as it navigates through the snowy terrain with white drifts visible in the background.
SNOW DRIFT.

ADRENALINE IN THE ALPS.

Drift on perfectly prepared tracks in Austria’s Pitztal – from mastering the fundamentals of handling to adrenaline-filled action in the latest BMW M4 Competition. Experience circuit driving, obstacle courses and a gymkhana, either solo or with a companion. Here, performance leaves the most spectacular marks in the snow. Are you ready to give it your all?

Essential

Book here

  • €650 | ½ day | Max. 16 participants per group
    (price per person) | 2 participants per car

    HIGHLIGHTS

    • Winter technique and drift exercises
    • Drift gymkhana
    • BMW M4 Competition with spikes

    Also included: insurance

    See our FAQ.

    Note: Weather-related cancellations possible. See details here: FAQ.

     

BOOK SNOW DRIFT ESSENTIAL.

Glide at the edge: Alpine drifting under professional guidance. Master the gymkhana and refine your oversteering skills with every lap. This is where technique is honed and vehicle control on snow is perfected.

Book here
A burgundy BMW sports car driving on a snowy landscape with snow-covered mountains in the background. The car has distinctive black wheels and the BMW signature grille, with a license plate visible on the front.
A black sports car driving on a snow-covered road with snow spraying from its wheels. In the background, majestic snow-capped mountains rise against a clear blue sky, creating a dramatic alpine landscape.
A black BMW sports car with camouflage-style wrap detailing drives through snow-covered terrain. The vehicle is positioned against a dramatic backdrop of snow-capped mountains in an alpine setting with evergreen trees visible on the left side.

Plus

Book here

  • €1,490 | 1 day and 1 night | Max. 8 participants per group | 1 participant per car
    (price per person) *

    HIGHLIGHTS

    • Double the driving time due to single occupancy (compared to Essential)
    • Advanced winter technique and handling courses
    • Drift gymkhana
    • Full board in a single room at the 4-star Hotel Wildspitze

    * Optional booking: Bring a friend – two drivers in a double room.
    €1,780 | 1 day and 1 night | Max. 16 participants | 2 participants per car
    (price for 2 persons)
    Note: Driving time is halved compared with single occupancy. After completing your booking, the additional driver can be added via email.

    Also included: insurance, catering

    See our FAQ.

    Note: Weather-related cancellations possible. See details here: FAQ.

BOOK SNOW DRIFT PLUS.

Enter the drift zone: thrills await on perfectly prepared drift terrain. Experience precise oversteering, from tight circles to a gymkhana. Test your skills in the powerful BMW M4 Competition and enjoy extreme fun behind the wheel with our experts.

Book here
A black sports car driving on a snow-covered landscape, kicking up snow behind it. The scene is set in a mountainous winter area with snow-capped peaks in the background and buildings visible in the valley.

WEATHER CONDITIONS

WEATHER CONDITIONS

The Alpine experiences are weather-dependent and may be cancelled at short notice for participant safety, such as in cases of avalanche risk. In such instances, day ski passes and meal vouchers will be provided. Participants are required to bring their own ski or snowboard equipment.

For more information, please refer to our FAQs under Weather-related cancellations.

FROM 0 TO WOW. IN ONE EMAIL.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

SNOW. - Driving pleasure at the highest level.
Driving pleasure at the highest level.

SNOW.

ICE. - Extreme Action.
Extreme Action.

ICE.

DRIFT. - Enter the Drift Zone.
Enter the Drift Zone.

DRIFT.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW M340i xDrive Touring [1]:
Fuel consumption combined in l/100 km   7.9
CO2 emissions combined in g/km   181
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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