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SNOW & ICE EXPERIENCE

SAVE THE DATE – Bookings open September 16, 2025

09:00 am – BMW M Ice in Arjeplog (BMW M Ice Plus, BMW M Ice Max, BMW M Ice Pro)
09:15 am – BMW M Snow in Sölden (BMW M Snow, BMW M Snow Max, BMW M Snow Intensive, BMW M Snow Active)
09:30 am – BMW M Snow Drift im Pitztal (BMW M Snow Drift, BMW M Snow Drift Plus)

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POWERED BY EXTREMES

Conquer the world of extremes behind the wheel of our most powerful BMW M, BMW i and BMW models. Whether drifting in the valley of Austria's highest ski resort, the Pitztal, on Europe's highest training ground in the breathtaking backdrop of Sölden, or in the endless ice landscapes of Arjeplog – only here do extreme skills, extreme elements and extreme driving dynamics come together. Are you ready?

Master the elements.

The BMW M Snow & Ice Experience offers you a winter experience of extremes. Awaken your spirit of adventure and experience thrill, precision and confidence on a whole new level. 

Surrounded by the most beautiful winter landscapes, you will not only learn to master the icy terrain, but also realise your full potential behind the wheel.

Join us at Europe's highest training ground in Sölden, on the adrenaline-fuelled drift course in Pitztal or at the ultimate BMW M Ice Experience in Arjeplog, Sweden, and experience unique moments in the cold season.

Bring on the first snow – we're ready to make winter extreme again. Ready for a winter of extremes?

Comparison

ExperienceContentLocationPrice

Pure adrenaline. Learn controlled drifting on snow-covered surfaces with experienced BMW M instructors.

In the beautiful landscape of the Pitztal Alps, Mandarfen, Austria.

From €650


Join us for a unique combination of challenging winter driving, mountain adventure and first-class luxury, located in the impressive heart of the Alps.

Alpine driving experience on Europe's highest training ground in Sölden, Austria.

From €1,390

The ultimate ice challenge. Intensive training on frozen lakes and special ice tracks, including all-wheel drifting.

On the lakes of the extensive BMW test centre in Arjeplog, Sweden.

From €4,690*

*excl. flights

The perfect present for petrolheads.

Looking for the perfect gift for a car enthusiast? For any occasion – be it a birthday, anniversary, or just a surprise – our vouchers are the key to happiness. Available as a PDF for quick printing and gifting, even in a rush.

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BMW M2 [1]:
Fuel consumption combined in l/100km   10.2–9.8
CO2 emissions combined in g/km   231–222
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G

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