SAVE THE DATE – Bookings open September 16, 2025
09:00 am – BMW M Ice in Arjeplog (BMW M Ice Plus, BMW M Ice Max, BMW M Ice Pro)
09:15 am – BMW M Snow in Sölden (BMW M Snow, BMW M Snow Max, BMW M Snow Intensive, BMW M Snow Active)
09:30 am – BMW M Snow Drift im Pitztal (BMW M Snow Drift, BMW M Snow Drift Plus)


Master the elements.
The BMW M Snow & Ice Experience offers you a winter experience of extremes. Awaken your spirit of adventure and experience thrill, precision and confidence on a whole new level.
Surrounded by the most beautiful winter landscapes, you will not only learn to master the icy terrain, but also realise your full potential behind the wheel.
Join us at Europe's highest training ground in Sölden, on the adrenaline-fuelled drift course in Pitztal or at the ultimate BMW M Ice Experience in Arjeplog, Sweden, and experience unique moments in the cold season.
Bring on the first snow – we're ready to make winter extreme again. Ready for a winter of extremes?
Experience | Content | Location | Price |
---|---|---|---|
Pure adrenaline. Learn controlled drifting on snow-covered surfaces with experienced BMW M instructors. | In the beautiful landscape of the Pitztal Alps, Mandarfen, Austria. | From €650 | |
| Alpine driving experience on Europe's highest training ground in Sölden, Austria. | From €1,390 | |
The ultimate ice challenge. Intensive training on frozen lakes and special ice tracks, including all-wheel drifting. | On the lakes of the extensive BMW test centre in Arjeplog, Sweden. | From €4,690* |
*excl. flights
It's snowtime.




