AREA M Thrill.

NO LIMITS.

An everyday experience? No way! Feel the full force of BMW M Power at every wheel and in every curve. Dive into the action-packed world with M Starter and enjoy your first intense experience in a BMW M model. Explore new dimensions of cutting-edge technology and performance with Mixed Reality. Perfect your racing line with After Work and unleash pure excitement with Drift’s lateral dynamics. Ready for next-level adrenaline with limitless thrills?

ACTION AND ADRENALINE KICKS.

DRIFT

A BMW sports car with a colorful graphic design in blue, white, pink, and green is drifting on a track. The car has a distinctive front grille and appears to be in motion with blurred ground beneath it. The sky above is overcast with clouds.

ThrillBreak free into action
Duration2 hours–1 day
PriceFrom €490

MIXED REALITY

A blue sports car with a distinctive graphic design featuring running figure silhouettes drives across a sandy beach, kicking up spray. The vehicle appears to be in motion on wet sand under a partly cloudy sky.

ThrillA new dimension of adrenaline
Duration1.5 hours
Price€190

GAMES OF DRIFT

A BMW sports car with a distinctive blue and white wrap featuring colorful graphic elements in motion on a wet test track. The vehicle appears to be drifting or performing a driving maneuver on the damp surface, with blurred wheels indicating movement.

ThrillUltimate Drift Challenge
Duration1.5 hours
Price€299

M STARTER

ThrillExperience M power
Duration3 hours
Price€249

AFTER WORK

AFTERWORK

ThrillRelax at full throttle
Duration½ day
Price€400

CUSTOM

A white BMW M2 sports car with colorful rainbow graphics on its body, driving on a race track. The car features a German license plate and has motion blur in the background showing green trees and fields.

DRIVING PLEASURE AT FULL THROTTLE.

A white BMW sports car with colorful graphic designs in motion on a racetrack. The vehicle has the license plate 'M-LV 1188' and features rainbow-colored accents on its side. The car is driving on a paved track with trees and fields visible in the background under an overcast sky.

Inside a car, a passenger wearing a virtual reality headset sits in the front seat while someone else drives. The image is taken from the perspective of looking into the vehicle, with countryside visible through the windows.

A light blue BMW sports car with AREA M branding and Michelin sponsorship driving on a track under cloudy skies. The vehicle has a German license plate and features distinctive black accents.

Two light blue BMW M series cars on a driving track or test course. The foreground car displays 'AREA M' branding on its door. A large red spherical marker is visible in the foreground, with tire marks on the concrete surface indicating performance driving activity. Trees line the background under an overcast sky.

GIFT A RACING HEART.

From 0 to 100. Goosebumps.

AREA M Track.

AREA M CONTROL.

Born wild. And free.

AREA M CUSTOM.

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 223

CO2 class G

BMW M2 [1]:

Fuel consumption combined in l/100km 10.2

CO2 emissions combined in g/km 230

CO2 class G

BMW M3 Competition Touring with M xDrive [1] :

Fuel consumption combined in l/100 km 10.4

CO2 emissions combined in g/km 235

CO2 class G

BMW M5 Sedan [1] :

Fuel consumption weighted combined in l/100km 5.2; with depleted battery: 10.7

CO2 emissions weighted combined in g/km 118

Energy consumption weighted combined in kWh/100 km 17.7

CO2 class D; with depleted battery: G

Electric range in km 62

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case).