BMW M vehicles achieved outstanding results in multiple awards presented by customers and expert juries in 2025. BMW M performance and high-performance models prevailed over the competition in several classes and categories.
BMW M5 TOURING WINS.
BMW M5 TOURING WINS.
The BMW M5 Touring came out on top in the prestigious “Golden Steering Wheel” awards, presented by German car magazine “Auto Bild” and weekly German newspaper “Bild am Sonntag”. In this 49th edition of the contest, the experts ranked the BMW M5 Touring first in its class. In the final results, the high-performance model received more points across all classes than any other vehicle model participating in the Golden Steering Wheel competition.
The third Touring generation of the high-performance model offers an M Hybrid powertrain for the first time, combining an M TwinPower Turbo V8 engine with a BMW eDrive motor integrated into the transmission. The system output is 535 kW (727 hp). With its flexible luggage compartment volume of 500 to 1,630 litres, the BMW M5 Touring offers a high level of everyday usability. The judges recognised this advantage. In addition, they ranked the high-performance model ahead of the other finalists of its class in all driving disciplines, as well as in terms of value for money and efficiency.
BMW M3 - “Sedans and Estate Cars up to €100,000”.
BMW M3 - “Sedans and Estate Cars up to €100,000”.
The BMW M3 also pulled ahead of the competition in the “sport auto” readers’ poll in the “Sedans and Estate Cars up to €100,000” category. With 39.7 per cent of the votes, it secured the 2025 “sport auto Award”.
BMW Z4 M40i - “Convertibles and Roadsters up to €100,000”.
In the 33rd year of the competition, the BMW Z4 M40i with manual transmission also succeeded in the “Convertibles and Roadsters up to €100,000” class.
BMW M5 - “Most innovative Plug-in Hybrids”.
BMW M5 - “Most innovative Plug-in Hybrids”.
Outstanding technology was the focus of the reader poll conducted by “auto motor und sport” and “Mo/ove”. 12,755 readers of the German car magazines took part and awarded the 2025 “Tech Award” in the “Most innovative Plug-in Hybrids” category to the drive system of the BMW M5.
BMW M ELECTRIFIED.
BMW M ELECTRIFIED.
Electrification has long been an integral part of the BMW M model range. Thisis demonstrated by vehicles such as the BMW M5 with plug-in hybrid drive or the battery-electric BMW i4 M60 xDrive. At BMW M, this technology also reflects the company’s commitment to testing the limits of what is technically feasible and pushing those limits with innovations. Campaigns bring this electrified expansion of the range closer to the customers. The “BMW M Electrified” webisodes (producer: ATTIC Film) were particularly successful in this regard.
A jury consisting of film and multimedia producers, marketing and advertising experts, and media representatives awarded them the “Silver OttoCar” at the IAA Mobility 2025 in Munich. The jury also awarded the “Bronze OttoCar” in the “Brand Image” category to “BMW M Electrified” for its strong impact on the brand.
The “AutoVision Awards” are organised by Filmservice International. They recognise outstanding corporate films and advertising productions in the automotive and mobility sector, and they are among the most coveted awards in their field.
