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REALITY TO IDEA.REALITY TO IDEA.

REALITY TO IDEA.

6 min reading time

BMW X4 M Competition x Joshua Vides.

Artist Joshua Vides creates a unique BMW X4 M Competition.

8 October 2021

BMW M is immersing itself in the diverse Los Angeles art scene, having started a new collaboration with Joshua Vides and the BMW X4 M Competition. This collaboration with the internationally renowned artist from the USA, whose works play with the perception of objects as a sketch and blur the boundaries between drawing and reality, has produced a hand-painted BMW X4 M Competition, its dynamism emphasised thanks to Joshua Vides’ unmistakable style and application of black lines on a white background. The son of Guatemalan immigrants has been a great fan of the BMW brand since childhood. For him, this collaboration represents the fulfilment of a long-cherished dream.

BMW X4 M Competition:
Fuel consumption combined in l/100 km 10.8
CO2 emissions combined in g/km 247
CO2 class G
BMW X4 M Competition x Joshua Vides.BMW X4 M Competition x Joshua Vides.

BMW X4 M Competition x Joshua Vides.

Start the video
It's the very first time that a High-Performance SAV from BMW M acts as the focal point for one of our exclusive collaboratons. Josh has perfectly understood how to use his artistic talents to provide the perfect setting for the design and the lines of this vehicle.
Markus Flasch, CEO BMW M GmbH

A COLLECTION TO MATCH THE UNIQUE ARTWORK.

BMW X4 M x Joshua VidesBMW X4 M x Joshua Vides
I am extremely happy to have been able to work with BMW and BMW M in this project. Ever since I was about seven or eight years old, I have wanted to own a BMW. It was just unbelievable to be able to apply my own ideas to the design of a BMW X4 M Competition.
Joshua Vides

ABOUT THE ARTIST.

BMW X4 M x Joshua VidesBMW X4 M x Joshua Vides

Joshua Vides has experienced a lot in his career: barista, firefighter, window fitter, delivery driver, graphic artist and designer. What has never changed for him, however, is his passion for BMW. Vides has been a true BMW M enthusiast since his childhood. For the Los Angeles-based artist, the collaboration is a long-held dream come true.

We talked to him about the most important stages in his life, his collaboration with BMW M and, of course, the unique BMW X4 M Competition.

Joshua VidesJoshua Vides

Joshua, as we’ve already said, you were already a very busy man before your career as an artist. How did you find your calling as an artist?

I’ve done almost everything under the sun. I was a barista, a firefighter, US sales manager for The Hundreds, Merchandise Manager for Complexcon and founded a street west label I ran for 8 years to start. The biggest impact I made creatively in my past was as an owner of a street wear label – but I hit a wall after 8 years and found myself in a position where I needed a dramatic change. It was a difficult position to be in. At age 13 or 14, my dream was to own a successful streetwear brand but now that I had reached that goal, I knew I had a larger purpose and decided to blindly walk away. I had nothing planned but I knew it felt right taking this risk of walking away from a secure position. I started conceptualizing what my next move would be, failure after failure I finally stumbled on an idea that would change my life for the better: ‘Reality To Idea’ was born in April of 2017. The concept is to take a finalized object and recreate a visualization of the initial idea from pen and paper. The purpose is to highlight the origin of all ideas and concepts. I think there’s something beautiful in that exact moment you rush to write something down or draw a quick sketch. The first object I wanted to practice the concept with was a sneaker. I picked it up, painted white, and drew the original lines of the silhouette, the way it would have been drawn on paper reimagining the moment someone first said: “This is what this sneaker will look like”.

Where does your special relationship to BMW come from?

I think at a very young age, living in a very low-income city, seeing a BMW was like seeing a Unicorn. It was such a special moment: you had to stop doing whatever you were doing and stare. Seeing an M3 E30 or M3 E36 driving down the road was so inspiring: “What am I looking at? What is that wing? Look at the fenders! look at the wheels! look at the color!” We weren't in a city where you would see any type of supercars or high-end vehicle. BMW was our supercar. That’s where my infatuation began. It was seeing one drive down the street that I grew up on, knowing that the driver probably lived in the area, which made the idea of owning a BMW a possibility. In 2000 when the M3 E46 came out and I remember seeing the silhouette for the first time. I was so lovestruck with it, that I remember promising myself: “No matter what happens in my life, I’m going to own an M3 E46 .” Fortunately, in 2019, I was able to finally obtain an M3 E46 6-speed. Up to this day when people ask what my dream car is, my answer is an E46 M3 regardless of what surrounds me now or what's obtainable. That was always that one car which I knew for sure, I was going to reach and own one day.

BMW X4 M x Joshua VidesBMW X4 M x Joshua Vides

What inspired you when painting the BMW X4 M Competition?

I have a very specific style. I have painted a few cars before, they have all been a little bit different from each other. This being a BMW X4 M Competition and having the ability to drive one and feel the amount of power in my hands, I wanted to make this car look as fast as possible. Old cartoons of cars speeding and racing around creating small dust clouds and the fast lines rolling off the edges definitely inspired the direction of my painting process. I can go on for days about cartoons that I used to watch where you would see a car flash across the screen. I took that idea of a cartoonistic example of speed and applied it to the BMW X4 M Competition. I am extremely happy with the turn out.
 

Thank you very much for the interview, Joshua!

BMW X4 M Competition:
Kraftstoffverbrauch kombiniert in l/100 km 10,8
CO2-Emissionen kombiniert in g/km 247
CO2-Klasse G

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