Over the years, the range of courses on offer grew. One important milestone was passed when Josef Bücherl, then Head Instructor, and Hans Falkner, then managing director of The Central, one of the best 5-star hotels in Sölden, Tyrol, shook hands in 1990. This marked the start of a new series of winter training seminars in 1991, initially as 6-day events in which the skiing was as important as the driver training. Since then, several thousand participants have taken part in the BMW Snow Experiences on the world's highest winter training ground at almost 3,000 metres. Today, participants can enjoy a variety of training courses, from drifting to an off-road course on a glacier, in a wide range of current BMW and BMW M models. And after the action-packed drives, The Central pampers the participants with a fantastic atmosphere and excellent, Gault & Millau award-winning cuisine.