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A SUCCESS STORY.A SUCCESS STORY.

A SUCCESS STORY.

7 min reading time

The history of the BMW M Driving Experience.

In 1977, BMW became the first car manufacturer to offer driver safety training – the birth of the BMW Driver Training.

15 December 2022

Former sports secretary of the Automobile Club of Germany (AvD) Börries von Breitenbuch was part of the first team of instructors for the BMW Driver Training.Former sports secretary of the Automobile Club of Germany (AvD) Börries von Breitenbuch was part of the first team of instructors for the BMW Driver Training.
Börries von Breitenbuch, former sports secretary of the Automobile Club of Germany (AvD)
BMW Motorsport as a company is responsible for the overall motorsport activities of the BMW marque and as such would like to make a contribution to supporting driving performance in the interplay of human and machine.
Core statement in the first announcement of BMW driver training, 1977

DECIDED BY THE BOARD.

Rauno Aaltonen wrote the only textbook on the subject of driver training.Rauno Aaltonen wrote the only textbook on the subject of driver training.
Rauno Aaltonen wrote the only textbook on the subject of driver training. In Revolution at the Wheel (Revolution am Steuer) the training plans were vividly explained – and the book quickly sold out.

The foundations for the wide variety of training courses which are today offered all over the world by the BMW M Driving Experience were laid by the BMW board a year before. On 3rd February 1976, they decided to found a drivers’ school. The aim was for 20 courses with a total of 800 participants a year on the BMW testing grounds and various racetracks. Back then, no one had any idea how big the idea would become: in 2022, more than 110,000 participants in 25 countries enjoyed driving fun and action at one of the many training courses in the BMW M Driving Experience.

LEARNING FROM THE FASTEST.

125 HP TRAINING VEHICLES.

For the first driver safety training sessions, BMW 320is were modified. Here we see Head Instructor Rauno Aaltonen in the passenger seat.

AT THE BEGINNING WERE THE EARLY MORNING EXERCISES.

The „Driver Vitality“ Training in 2005The „Driver Vitality“ Training in 2005
Renaissance of the exercise programme: At the “Driver Vitality” training in 2005, callisthenics were included again to guard against pain and tiredness while driving.

The first training sessions were held exclusively at the weekend and the programme contained different items than today’s. For instance, there were talks on the subject of “Stress at the wheel” and everyday problem situations like uphill starts or common breakdowns and how do to deal with them were practised. Another feature was an extensive fitness programme led by a sports instructor. The latter was soon abandoned: “As far as the exercises were concerned, we instructors soon had the place to ourselves”, remembers Rauno Aaltonen 2007 in an interview with "Der Spiegel".

THE CORE REMAINS THE SAME.

WORLDWIDE SUCCESS.

A training session of the BMW M Driving Experience, in those days BMW Driver Training, at the Salzburgring in Austria in 2001.

MODULAR CONSTRUCTION: THE RIGHT TRAINING FOR EVERY LEVEL OF KNOWLEDGE.

A HANDSHAKE FOR THE SNOW EXPERIENCE.

WORLDWIDE ACTION: FROM THE ARCTIC CIRCLE TO SOUTH AFRICA.

BMW M Driving Experience Ice TrainingBMW M Driving Experience Ice Training

Spectacular drift training on frozen Swedish lakes has been offered since 2006 at Arjeplog on the Arctic Circle. The participants of the Ice Experiences practise driving sideways in BMW M automobiles with spiked tyres and may if they’re lucky catch a glimpse of the odd camouflaged prototype from the BMW Test Centre. The huge frozen lakes are not only ideal for drifting: all the big car manufacturers test their series vehicles here.

BMW M Driving Experience Offroad Tour SüdafrikaBMW M Driving Experience Offroad Tour Südafrika

And it’s not just on snow and ice that the participants of the BMW M Driving Experience can find out what they and the BMW automobiles are made of: the summer of 2000 saw the first off-road tour through the Atlas Mountains and the sandy wastes of Morocco with the BMW X5. Later, other destinations were added, with Kenya, Namibia and Botswana. In the meantime, the BMW Driving Experience South Africa has taken over the organisation of the tours there.

EXPERIENCE THE LIMIT.

THE BMW M TRACKDAYS: FOR NEW AND EXPERIENCED RACING DRIVERS.

Bringing together the community of active motorsport fans was the aim of a new experience format introduced by the BMW M Driving Experience in 2020: the BMW M Trackdays. Here, both new and seasoned racing drivers can experience the power of the customer sport vehicles from BMW M or enjoy a Personal Coaching Seminar with an experienced instructor to improve their skills in finding the ideal line. Of course, BMW M fans can also take part with their own BMW M production model or racing car and experience renowned race tracks. The first BMW M Trackday on the Hockenheimring was greeted with enthusiasm and quickly became an integral part of the BMW M Driving Experience calendar.

BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km 9.9
CO2 emissions combined in g/km 224
CO2 class G
BMW M4 Competition Coupé [1] :
CO2 emissions combined in g/km 223
Fuel consumption combined in l/100 km 9.9

CUSTOMISED EXPERIENCE: TAILOR-MADE EVENTS.

EXCELLENT SETTING: THE BMW M DRIVING ACADEMY IN MAISACH.

The BMW M Driving Academy in Maisach.The BMW M Driving Academy in Maisach.
The former airport offers fantastic opportunities for driving practice of all kinds.

Since 2012, the BMW M Driving Experience has been based at a former airport in Maisach, around 30 km west of Munich. The BMW M Driving Academy covers an area of 130 hectares. A 1.8 km circuit and numerous dynamic surfaces for different types of driving practice offer an excellent setting for all kinds of training.

130 hectares130 hectares

130 hectares

is the area of the BMW M Driving Academy in Maisach.

 

And there will continue to be new, surprising and challenging training sessions in future – critical to success, if not self-evident in our age of transformation.

THE BMW DRIVING EXPERIENCE.THE BMW DRIVING EXPERIENCE.

THE BMW DRIVING EXPERIENCE.

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