BMW Motorsport as a company is responsible for the overall motorsport activities of the BMW marque and as such would like to make a contribution to supporting driving performance in the interplay of human and machine.
DECIDED BY THE BOARD.
The foundations for the wide variety of training courses which are today offered all over the world by the BMW M Driving Experience were laid by the BMW board a year before. On 3rd February 1976, they decided to found a drivers’ school. The aim was for 20 courses with a total of 800 participants a year on the BMW testing grounds and various racetracks. Back then, no one had any idea how big the idea would become: in 2022, more than 110,000 participants in 25 countries enjoyed driving fun and action at one of the many training courses in the BMW M Driving Experience.
LEARNING FROM THE FASTEST.
125 HP TRAINING VEHICLES.
AT THE BEGINNING WERE THE EARLY MORNING EXERCISES.
The first training sessions were held exclusively at the weekend and the programme contained different items than today’s. For instance, there were talks on the subject of “Stress at the wheel” and everyday problem situations like uphill starts or common breakdowns and how do to deal with them were practised. Another feature was an extensive fitness programme led by a sports instructor. The latter was soon abandoned: “As far as the exercises were concerned, we instructors soon had the place to ourselves”, remembers Rauno Aaltonen 2007 in an interview with "Der Spiegel".
THE CORE REMAINS THE SAME.
MODULAR CONSTRUCTION: THE RIGHT TRAINING FOR EVERY LEVEL OF KNOWLEDGE.
A HANDSHAKE FOR THE SNOW EXPERIENCE.
WORLDWIDE ACTION: FROM THE ARCTIC CIRCLE TO SOUTH AFRICA.
Spectacular drift training on frozen Swedish lakes has been offered since 2006 at Arjeplog on the Arctic Circle. The participants of the Ice Experiences practise driving sideways in BMW M automobiles with spiked tyres and may if they’re lucky catch a glimpse of the odd camouflaged prototype from the BMW Test Centre. The huge frozen lakes are not only ideal for drifting: all the big car manufacturers test their series vehicles here.
And it’s not just on snow and ice that the participants of the BMW M Driving Experience can find out what they and the BMW automobiles are made of: the summer of 2000 saw the first off-road tour through the Atlas Mountains and the sandy wastes of Morocco with the BMW X5. Later, other destinations were added, with Kenya, Namibia and Botswana. In the meantime, the BMW Driving Experience South Africa has taken over the organisation of the tours there.
EXPERIENCE THE LIMIT.
THE BMW M TRACKDAYS: FOR NEW AND EXPERIENCED RACING DRIVERS.
Bringing together the community of active motorsport fans was the aim of a new experience format introduced by the BMW M Driving Experience in 2020: the BMW M Trackdays. Here, both new and seasoned racing drivers can experience the power of the customer sport vehicles from BMW M or enjoy a Personal Coaching Seminar with an experienced instructor to improve their skills in finding the ideal line. Of course, BMW M fans can also take part with their own BMW M production model or racing car and experience renowned race tracks. The first BMW M Trackday on the Hockenheimring was greeted with enthusiasm and quickly became an integral part of the BMW M Driving Experience calendar.
CUSTOMISED EXPERIENCE: TAILOR-MADE EVENTS.
EXCELLENT SETTING: THE BMW M DRIVING ACADEMY IN MAISACH.
Since 2012, the BMW M Driving Experience has been based at a former airport in Maisach, around 30 km west of Munich. The BMW M Driving Academy covers an area of 130 hectares. A 1.8 km circuit and numerous dynamic surfaces for different types of driving practice offer an excellent setting for all kinds of training.
is the area of the BMW M Driving Academy in Maisach.
And there will continue to be new, surprising and challenging training sessions in future – critical to success, if not self-evident in our age of transformation.