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M DESIGN GRAPHIC.M DESIGN GRAPHIC.

M DESIGN GRAPHIC.

2 min reading time

New application process for exciting contrast paint finishes.

With its painted M design graphics, the BMW M4 Coupé gains expressive dynamism. Behind it, the technology is cutting-edge.

22 February 2023

BMW M4 Competition Coupé [1] :
CO2 emissions combined in g/km 223
Fuel consumption combined in l/100 km 9.9

HIGHTECH: THE HIGHLY INNOVATIVE APPLICATION METHOD WITHOUT MASKING .

The M design graphic is based on a highly innovative application method that allows several paint colours to be used and designs to be applied without stencils or masking the vehicle – the overspray-free painting process. This technology not only delivers an impressive result, it also contributes to sustainability by reducing waste and energy consumption.

THE PROCESS.

SUSTAINABLE.

The M design graphic for BMW M4 CoupéThe M design graphic for BMW M4 Coupé
The M design graphic in black high-gloss.

Until now, custom designs like the M design graphic can only be realised using manual masking. With the new technology, this step is no longer necessary. It thus saves time and, by eliminating the masking foils, also resources. This innovative process also prevents so-called overspray, i.e. excess paint particles, which therefore no longer has to be disposed of. A further contribution to sustainable production comes from lower energy consumption: Since paint separation is no longer required, the amount of air needed is also lower. At around 7,000 operating hours, this results in energy savings of more than 6,000 megawatt hours and reduces the carbon footprint by nearly 2,000 tonnes per year.

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