The BMW M and the Nürburgring – two fascinating motorsport institutions that are inextricably intertwined. The most powerful letter in the world has not just celebrated spectacular successes on the legendary racetrack of the Eifel – tuned on the Nordschleife, every M automobile has the potential for the “green hell” of the Nürburgring. Away from the historic asphalt too, BMW M is an integral part of the iconic circuit, with the BMW M Power grandstand and the BMW M bridge arching over the Nürburgring’s finishing straight. One of the coolest places in M colours can be found on Ring Boulevard: the BMW M Power Showroom. Here you’ll find the marque’s DNA, enthusiastic BMW M fans, impressive opportunities to individualize any M automobile and a flexible concept for every kind of event in one place.
FLEXIBLE LAYOUT.
The BMW M Power showroom for a wide range of events: BMW M redesigned the 480m² showroom in 2021 with an eye for the details. Since then, this airy room with a direct view of the track is open on race days with BMW M participation and on other special occasions. The theoretical training segment of the BMW M Driving Experience also takes place in the generous space under the silhouettes of the Nordschleife and the Grand Prix track. BMW Clubs and companies also enjoy using the impressive setting for their events. “The flexible layout of the showroom makes it really versatile: it can host anything from exclusive evening events with multi-course dinners to specialized conferences”, says Thomas Langenegger. He’s part of the Event Marketing team at BMW M in charge of the showroom.
A PLACE FOR M ENTHUSIASTS.
Iconic and current BMW M automobiles: The extensive showroom is divided into three areas: exhibition, lifestyle shop and a flexible, multipurpose space. In the exhibition, up to six current and historic BMW M automobiles are on show: from historic racing cars to newly launched M models through to the latest BMW M motorcycle. The vehicles are selected to match the occasion, meaning there’s always something new to discover.
The current M automobiles allow an insight into the countless possibilities for individualisation offered by BMW M: from the latest colours and materials for the interior and special paintwork from BMW Individual to matching M Performance Parts, with which BMW M’s motorsport DNA can be experienced every second, both on and off the racetrack. The latter also make up a wall installation. “At the moment, we’re showing the M Performance Parts for the BMW M3 – in an insightful and at the same time stylish piece of art”, says Thomas Langenegger.
M WEAR.
The current collection in the Lifestyle shop: BMW M is more than a brand, the most powerful letter in the world is an exciting attitude to life. Those experiencing the M fascination for the first time are immediately hooked. This emotionality is not only lived in M automobiles, it’s also expressed in unique clothing and accessoires. The BMW M Lifestyle Collection is thus an integral part of the BMW M Power showroom at the Nürburgring.
DYNAMIC AND TOP-CLASS EQUIPMENT.
Showroom and event space for up to 100 people: The rear part of the showroom is completely flexible. According to the event, tables, seating, different screens or individual elements can be integrated under the illuminated silhouettes of the Nordschleife and the Grand Prix circuit. The innovative lighting concept ensures the right atmosphere, along with the Harman Kardon sound system especially designed for the room. Dynamic room elements, premium quality design icons and flexible technical equipment for digital presentations make this room a real BMW M experience for up to 100 guests.
Enquiries and further information via e-mail: bmwmpowershowroom@bmw-m.com
LIVING THE ROOM: FLEXIBLE CONFIGURATION FOR A WIDE RANGE OF EVENTS.
BMW M is a very design-orientated company, that’s why we wanted speakers that were both elegant and discreet.
Eventmarketing BMW M
TAILOR-MADE SOUND.
The sound system especially developed by Harman Professional: Harman Kardon, specialists in high-end sound systems, have been partners of BMW M for over 30 years and responsible for installing the right sound and perfect quality in the vehicles. Not only was the sound tailored to the BMW M Power showroom, the room can also be divided into three audio zones, separated by acoustic curtains. Stylistically, the speakers blend in perfectly with the room’s interior design and are completely unobtrusive. Thus, the space can be used as a multifunctional arena, day or night.
