BMW M Power Showroom at the Nürburgring

ROOM WITH A VIEW.

The BMW M Power Showroom at the Nürburgring.

Room with a view.The BMW M Power Showroom at the Nürburgring.
17. May 2023

The BMW M and the Nürburgring – two fascinating motorsport institutions that are inextricably intertwined. The most powerful letter in the world has not just celebrated spectacular successes on the legendary racetrack of the Eifel – tuned on the Nordschleife, every M automobile has the potential for the “green hell” of the Nürburgring. Away from the historic asphalt too, BMW M is an integral part of the iconic circuit, with the BMW M Power grandstand and the BMW M bridge arching over the Nürburgring’s finishing straight. One of the coolest places in M colours can be found on Ring Boulevard: the BMW M Power Showroom. Here you’ll find the marque’s DNA, enthusiastic BMW M fans, impressive opportunities to individualize any M automobile and a flexible concept for every kind of event in one place.

BMW M4 Coupé: Fuel consumption in l/100 km (combined): 10.1-9.9 (WLTP); CO2 emissions in g/km (combined): 230-226 (WLTP)

 

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BMW M Power Showroom am Nürburgring
BMW M Power Showroom am Nürburgring
BMW M Power Showroom am Nürburgring
BMW M Power Showroom am Nürburgring
BMW M Power Showroom am Nürburgring

FLEXIBLE LAYOUT.

The BMW M Power showroom for a wide range of events.

BMW M redesigned the 480m² showroom in 2021 with an eye for the details. Since then, this airy room with a direct view of the track is open on race days with BMW M participation and on other special occasions. The theoretical training segment of the BMW M Driving Experience also takes place in the generous space under the silhouettes of the Nordschleife and the Grand Prix track. BMW Clubs and companies also enjoy using the impressive setting for their events. “The flexible layout of the showroom makes it really versatile: it can host anything from exclusive evening events with multi-course dinners to specialized conferences”, says Thomas Langenegger. He’s part of the Event Marketing team at BMW M in charge of the showroom.

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480 m²

is the size of the BMW M Power showroom at the Nürburgring.

BMW M5 CS and BMW M3 Competition Sedan

Icons of motorsport, impressive special editions old and new – the vehicle exhibition allows visitors to experience a wide range of M automobiles up close. [BMW M3 Competition Sedan with M xDrive: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 230-228 (WLTP)]

BMW M3 Competition with M Performance Parts

Tailor-made M Performance Parts and the exclusive world of BMW Individual make M models as individual as their owners. [BMW M3 Competition Sedan with M xDrive: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 230-228 (WLTP)]

BMW M2 Coupé and BMW M 1000 RR

Motorsport on four and two wheels: BMW M2 Coupé and BMW M 1000 RR. [BMW M2 Coupé: Fuel consumption in l/100km (combined): 10.2-10.0 [9.9-9.6] (WLTP); CO2 emissions in g/km (combined): 231-226 [222-218] (WLTP), The figures in brackets refer to the vehicle with 8-speed Steptronic transmission.]

A PLACE FOR M ENTHUSIASTS.

Iconic and current BMW M automobiles.

The extensive showroom is divided into three areas: exhibition, lifestyle shop and a flexible, multipurpose space. In the exhibition, up to six current and historic BMW M automobiles are on show: from historic racing cars to newly launched M models through to the latest BMW M motorcycle. The vehicles are selected to match the occasion, meaning there’s always something new to discover.

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M Performance Parts

In the BMW M Power showroom, M Performance Parts form an art installation on the wall.

The current M automobiles allow an insight into the countless possibilities for individualisation offered by BMW M: from the latest colours and materials for the interior and special paintwork from BMW Individual to matching M Performance Parts, with which BMW M’s motorsport DNA can be experienced every second, both on and off the racetrack. The latter also make up a wall installation. “At the moment, we’re showing the M Performance Parts for the BMW M3 – in an insightful and at the same time stylish piece of art”, says Thomas Langenegger.

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BMW M Power Showroom

It’s a lifestyle: The BMW M Collection brings the most powerful letter in the world to the wardrobe. [BMW M 1000 RR: Fuel consumption combined in l/100 km: 6.5 (WMTC); CO2 emissions combined in g/km: 151 (WMTC)

M WEAR.

The current collection in the Lifestyle shop.

BMW M is more than a brand, the most powerful letter in the world is an exciting attitude to life. Those experiencing the M fascination for the first time are immediately hooked. This emotionality is not only lived in M automobiles, it’s also expressed in unique clothing and accessoires. The BMW M Lifestyle Collection is thus an integral part of the BMW M Power showroom at the Nürburgring.

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DYNAMIC AND TOP-CLASS EQUIPMENT.

Showroom and event space for up to 100 people.

The rear part of the showroom is completely flexible. According to the event, tables, seating, different screens or individual elements can be integrated under the illuminated silhouettes of the Nordschleife and the Grand Prix circuit. The innovative lighting concept ensures the right atmosphere, along with the Harman Kardon sound system especially designed for the room. Dynamic room elements, premium quality design icons and flexible technical equipment for digital presentations make this room a real BMW M experience for up to 100 guests.

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LIVING THE ROOM.

Flexible configuration for a wide range of events.

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

BMW M Power Showroom

“BMW M is a very design-orientated company, that’s why we wanted speakers that were both elegant and discreet.”
Thomas Langenegger, Event Marketing BMW M
BMW M Power Showroom am Nürburgring

The speakers for the especially developed sound system blend in perfectly with the room’s interior design and are almost invisible.

TAILOR-MADE SOUND.

The sound system especially developed by Harman Professional.

Harman Kardon, specialists in high-end sound systems, have been partners of BMW M for over 30 years and responsible for installing the right sound and perfect quality in the vehicles. Not only was the sound tailored to the BMW M Power showroom, the room can also be divided into three audio zones, separated by acoustic curtains. Stylistically, the speakers blend in perfectly with the room’s interior design and are completely unobtrusive. Thus, the space can be used as a multifunctional arena, day or night.

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BMW M2 Coupé: Fuel consumption in l/100km (combined): 10.2-10.0 [9.9-9.6] (WLTP); CO2 emissions in g/km (combined): 231-226 [222-218] (WLTP), The figures in brackets refer to the vehicle with 8-speed Steptronic transmission

BMW M3 Competition Sedan with M xDrive: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 230-228 (WLTP)

BMW M3 Competition Touring with M xDrive: Fuel consumption in l/100 km (combined): 10.4–10.1 (WLTP); CO2 emissions in g/km (combined): 235–229 (WLTP)

BMW M4 Coupé: Fuel consumption in l/100 km (combined): 10.1-9.9 (WLTP); CO2 emissions in g/km (combined): 230-226 (WLTP)

BMW M4 Competition Convertible with M xDrive: Fuel consumption in l/100 km (combined): 10.2 (WLTP); CO2 emissions in g/km (combined): 233-231 (WLTP)

BMW M 1000 RR: Fuel consumption combined in l/100 km: 655 (WMTC); CO2 emissions combined in g/km: 151 (WMTC)

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19. May 2023
Will the BMW M success story continue? Watch the livestream of the race now.
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BMW M3 Touring

Approved by “The Stig”.

29. Nov 2022
"The Stig", or Ben Collins, tested the BMW M3 Touring extensively at the Nürburgring for DriveTribe.
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BMW M Driving Experience at the Nürburgring

Get ready for the race track.

13. Jul 2022
Whether Race Track Experience, Drift Training or M Trackday: experience the BMW M Driving Experience at the Nürburgring.
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24 Hours, 24 Facts.

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24 things about the 24 Hours Nürburgring that every motorsport fan needs to know.
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Racing time.

18. Jan 2019
It’s not only the Nordschleife and co. that push your pulse into the red zone – these events will also set your heart racing.
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Driving BMW M4 GTS on racetrack with mountain range in the background

Street legal race car.

19. Sep 2018
The BMW M4 GTS from 2016 is one of the most uncompromising BMW M models.
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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.