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ROOM WITH A VIEW.ROOM WITH A VIEW.

ROOM WITH A VIEW.

4 min reading time

The BMW M Power Showroom at the Nürburgring.

The most powerful place at the Nürburgring: Enter the world of speed at the BMW M Power showroom.

17 May 2023

The BMW M and the Nürburgring – two fascinating motorsport institutions that are inextricably intertwined. The most powerful letter in the world has not just celebrated spectacular successes on the legendary racetrack of the Eifel – tuned on the Nordschleife, every M automobile has the potential for the “green hell” of the Nürburgring. Away from the historic asphalt too, BMW M is an integral part of the iconic circuit, with the BMW M Power grandstand and the BMW M bridge arching over the Nürburgring’s finishing straight. One of the coolest places in M colours can be found on Ring Boulevard: the BMW M Power Showroom. Here you’ll find the marque’s DNA, enthusiastic BMW M fans, impressive opportunities to individualize any M automobile and a flexible concept for every kind of event in one place.

 

FLEXIBLE LAYOUT.

480 m²

is the size of the BMW M Power showroom at the Nürburgring.
A BMW M5 CS in the BMW Power Showroom at the Nürburgring.A BMW M5 CS in the BMW Power Showroom at the Nürburgring.
Icons of motorsport, impressive special editions old and new – the vehicle exhibition allows visitors to experience a wide range of M automobiles up close.

A PLACE FOR M ENTHUSIASTS.

BMW M Performance Parts.BMW M Performance Parts.
In the BMW M Power showroom, M Performance Parts form an art installation on the wall.

The current M automobiles allow an insight into the countless possibilities for individualisation offered by BMW M: from the latest colours and materials for the interior and special paintwork from BMW Individual to matching M Performance Parts, with which BMW M’s motorsport DNA can be experienced every second, both on and off the racetrack. The latter also make up a wall installation. “At the moment, we’re showing the M Performance Parts for the BMW M3 – in an insightful and at the same time stylish piece of art”, says Thomas Langenegger.

BMW M Collection.BMW M Collection.
It’s a lifestyle: The BMW M Collection brings the most powerful letter in the world to the wardrobe. [BMW M 1000 RR: Fuel consumption combined in l/100 km: 6.5 (WMTC); CO2 emissions combined in g/km: 151 (WMTC)

M WEAR.

DYNAMIC AND TOP-CLASS EQUIPMENT.

LIVING THE ROOM: FLEXIBLE CONFIGURATION FOR A WIDE RANGE OF EVENTS.

BMW M is a very design-orientated company, that’s why we wanted speakers that were both elegant and discreet.
Thomas Langenegger

Eventmarketing BMW M

TAILOR-MADE SOUND.

BMW M Logo.BMW M Logo.
The speakers for the especially developed sound system blend in perfectly with the room’s interior design and are almost invisible

The sound system especially developed by Harman Professional: Harman Kardon, specialists in high-end sound systems, have been partners of BMW M for over 30 years and responsible for installing the right sound and perfect quality in the vehicles. Not only was the sound tailored to the BMW M Power showroom, the room can also be divided into three audio zones, separated by acoustic curtains. Stylistically, the speakers blend in perfectly with the room’s interior design and are completely unobtrusive. Thus, the space can be used as a multifunctional arena, day or night.

The BMW sound systems by Harman Kardon and Bowers & Wilkins.

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