The latest BMW Films production will celebrate its world premiere at the 76th Cannes Film Festival in France. The short film “The Calm” will offer audiences an enthralling dose of Hollywood action on board the new BMW i7 M70 xDrive. The fully electric range-topping model from the Bavarian premium carmaker will host the most spectacular scenes in the film, which has Pom Klementieff (Guardians of the Galaxy series) and Uma Thurman (Kill Bill series) in the leading roles.
SPY THRILLER BRINGS BREATHTAKING ACTION SCENES.
In “The Calm”, Pom Klementieff and Uma Thurman play a pair of secret agents who have been summoned separately to a meet point in Cannes. But first, the duo have to fight off some mysterious adversaries. Klementieff narrowly escapes a hijacking after an action-packed tussle in the rear of the BMW i7 M70 xDrive. And later she discovers that Thurman has had a similar altercation (off-screen) in her hotel room, getting the better of two villains. The two protagonists duly come together in the Hotel Martinez to piece together the story behind their secret mission, which also has the audience gripped by suspense.
“BMW Films is an integral part of BMW’s rich history within the world of cinema,” said Jens Thiemer, Senior Vice President Customer & Brand BMW. “With the debut of ‘The Calm’ at the 76th Cannes Film Festival, we welcome back an important part of our legacy. The creative and innovative nature of this short film showcases the cutting-edge approach this series has taken since the beginning. Bringing the franchise back in 2023 with two powerful female leads feels especially poignant. And the fact that our fully electric vehicles are at the sharp end of the world’s first ever completely silent car chase sequence gives “The Calm” an additional relevance.”
“We’re thrilled for all film fans to experience ‘The Calm’”, said Stefan Ponikva, Vice President Brand Communication and Brand Experience BMW. “When we started out with this project, we knew we were working within a set of high standards, and we’re proud to be building on that tradition with this new and compelling storyline. This is a comeback that will give us all a lot of pleasure, I am convinced of that!”
CINEMATIC EXPERIENCE.
CINEMATIC EXPERIENCE.
Premiere on the BMW Theatre Screen of the BMW i7 M70 xDrive.
This is a world premiere with a twist: Not only was “The Calm” filmed in a BMW i7 (among other locations), it will also be shown for the first time exclusively in the rear of the all-electric luxury sedan on 17 May 2023. Providing the requisite cinematic experience is the BMW Theatre Screen. This 31.3.inch panoramic display, which extends down from the headliner and spreads out horizontally across virtually the full width of the interior, teams up with the integrated Bowers & Wilkins Diamond Surround Sound System with 36 speakers to bring an unparalleled entertainment offering to the second row of seats. The Bavarian premium carmaker – which, as an Official Partner of the film festival, is also laying on a shuttle service of more than 200 electrified vehicles for the event – will transform the luxury sedans into exclusive private cinema lounges in Cannes, delivering a very special premiere experience.
BMW FILMS PRESENTS THE CALM
RETURN OF A CELEBRATED FRANCHISE.
The premiere of “The Calm” sees BMW writing the next chapter in the history of BMW Films productions. With Joseph Kosinski (Top Gun: Maverick) taking executive producer credits and Sam Hargrave (Marvel Cinematic Universe) in the director’s chair, the seven-minute-long film also boasts the behind-the-camera star quality with which fans of BMW Films will be familiar. But that’s not all: the soundtrack for “The Calm” is the work of film score composer Hans Zimmer, whose trophy cabinet includes two Academy Awards.
“To be able to be a part of BMW Films’ legacy of creative filmmaking was an incredible opportunity,” said “The Calm’s” executive producer, Joseph Kosinski. “What Sam Hargrave has put together with Pom, Uma and the rest of the cast and crew is a perfect evolution of what BMW Films has always strived to deliver to fans. We are honoured to work with BMW for the return of this celebrated franchise.”
„THE HIRE“ AS A MAVERICK.
„THE HIRE“ AS A MAVERICK.
“The Calm” is the latest instalment in the long history of BMW Films productions. For example, “The Hire” – a series of short films acclaimed by fans and critics alike – marked its place as a maverick in the digital film space before social media platforms existed. It was released exclusively online at BMWfilms.com and generated over 100 million views in the days before the proliferation of high-speed internet and YouTube. Most recently, “The Escape” captivated audiences with a suspenseful storyline around themes such as love, war, fear and death. And “The Calm” continues very much in the tradition of the original BMW Films productions, which have been directed by some of Hollywood’s best and brightest talents.
Movie fans will be able to enjoy the full-length version of “The Calm” on the BMW YouTube channel from 17 May 2023. Before then, a teaser for the film will be released on BMW’s social media channels, offering a tantalising preview of what’s to come.
