POP! POP! POP!

The expressive and striking design combines eleven different exterior colors ranging from blue to silver as well as from yellow to black. Only two cars will be painted each week. The multi-colored interior is comprised of high-end materials, fine leather and a cupholder lid with an edition badging and the artist’s signature. The seats are made up of the striking red and blue which reflects the colors of superheroes from the comic book universe as well as those of the company’s high-performance unit BMW M.

Overall, the energetic and powerful design includes both elements of pop art as well as geometric patterns paying homage to the sporty 8 Series Gran Coupe’s intricate contours and shape. The exploding lines of color at the rear, in turn, are their own unmediated homage to the artist's 2010 BMW Art Car, while the "POP!" on each side as well as the vapor thrust imagery symbolize the power and speed of THE 8 X JEFF KOONS, according to the artist.

Over 200 hours of manual work were spent by highly specialized professionals at the BMW plants in Dingolfing and Landshut on the exterior paintwork alone, where the color samples were often applied with magnifying glasses. "Dozens of engineers and designers have given their all to celebrate our partnership and make his vision come true," said Oliver Zipse, Chairman of the Board of Management of BMW AG. The artist himself spent many days on site at the Dingolfing plant over a period of numerous months discussing design options with the BMW employees involved. “I was thinking very intensely about it: What is the essence of the 8 Series Gran Coupé? What is the essence of power? How to create something that exemplifies all the energy of the BMW 8 Series that is also able to touch upon the human element?”

Each vehicle comes with a large-format certificate signed by Jeff Koons, which in addition to Oliver Zipse's signature also contains the individual Vehicle Identification Number of the respective vehicle. The artist also designed the dust jacket of the Driver's Manual. One further signature of the artist is let into the cupholder panel. Koons deliberately chose the Bavarian blue from the BMW logo.

The original BMW 850i was the first model of the 8 Series launched in 1990 and was celebrated as creating a new perspective of progress in advanced motoring, appealing to the connoisseur who acknowledges elegance and performance as the ultimate blend of perfection. THE 8 X JEFF KOONS also continues this tradition.

Initially, THE 8 X JEFF KOONS will be on display for the general public in Manhattan's Rockefeller Plaza before one vehicle from the edition, signed on the tailgate by Jeff Koons, will be auctioned off at Christie's in New York on April 4. All proceeds from the highest bid will go to the International Centre for Missing & Exploited Children (ICMEC). Jeff Koons has been personally involved with this nonprofit NGO for over two decades.

Following its world premiere, THE 8 X JEFF KOONS will be presented at numerous art fairs and events in Europe, Asia and the Middle East, including the 16th Istanbul Contemporary, Paris Photo, the Goodwood Festival of Speed, Art Dubai, West Bund Art & Design Fair Shanghai and Art Basel Hong Kong.

Initiated by French race car driver and art aficionado Hervé Poulain and conceived in collaboration with the founder of BMW Motorsport Jochen Neerpasch, the first BMW Art Car was commissioned when both asked Alexander Calder to design Poulain’s BMW race car in 1975. Since then, 19 artists from throughout the world have created BMW automobiles of their time. The BMW Art Cars by Roy Lichtenstein, Esther Mahlangu, Jenny Holzer, Andy Warhol, David Hockney, Ólafur Elíasson, Frank Stella, Robert Rauschenberg, Cao Fei and John Baldessari, among others, are all inspired by developments in art, design and technology. Jeff Koons designed the 17th BMW Art Car in 2010, the BMW M3 GT2, which also competed in the 24 Hours of Le Mans. On the occasion of 50 years of BMW Group Cultural Engagement last year, the Art Cars entered the digital realm and are presented in augmented reality since then. Via the free Acute Art app, the digital rolling sculptures are accessible to everyone around the world at any time.