Initiated by French race car driver and art aficionado Hervé Poulain and conceived in collaboration with the founder of BMW Motorsport Jochen Neerpasch, the first BMW Art Car was commissioned when both asked Alexander Calder to design Poulain’s BMW race car in 1975. Since then, 19 artists from throughout the world have created BMW automobiles of their time. The BMW Art Cars by Roy Lichtenstein, Esther Mahlangu, Jenny Holzer, Andy Warhol, David Hockney, Ólafur Elíasson, Frank Stella, Robert Rauschenberg, Cao Fei and John Baldessari, among others, are all inspired by developments in art, design and technology. Jeff Koons designed the 17th BMW Art Car in 2010, the BMW M3 GT2, which also competed in the 24 Hours of Le Mans. On the occasion of 50 years of BMW Group Cultural Engagement last year, the Art Cars entered the digital realm and are presented in augmented reality since then. Via the free Acute Art app, the digital rolling sculptures are accessible to everyone around the world at any time.