Skip to main content

The Ultimate
Driving Machine

UNDER CONTROL.

AREA M Control.

Drifting, braking, swerving – the better you handle your car, the safer and more exhilarating your drive becomes. Whether for work or pleasure, AREA M helps both beginners and experts sharpen their skills in everyday scenarios and high-pressure situations. Build dexterity and confidence with Safety, push your limits in demanding challenges with Security, or perfect your manoeuvring techniques under maximum stress with Professional. Everything under control?

DRIVING PLEASURE, THE SAFE WAY.

SAFETY

A shiny red BMW sedan with "AREA M" branding on the side door is in motion on a driving course. The car is passing orange traffic cones on a paved surface under an overcast sky. The vehicle appears to be part of a driving experience or training program.
  • Target audienceEveryone
  • Duration½–1 Day
  • PriceFrom €180
More details

PROFESSIONAL

A black BMW electric vehicle with license plate M-E 513E driving on a highway. The car's headlights are illuminated against an overcast sky, and streetlights line the road. The distinctive large BMW kidney grille is prominently visible on the front of the vehicle.
  • Target audienceProfessional drivers
  • Duration2 days
  • PriceFrom €1,990
More details

SECURITY

A black BMW luxury sedan driving on a highway at dusk. The car features the distinctive large kidney grille and illuminated headlights. Street lights line the road and the sky displays a dramatic blend of dark blue and golden sunset colors.
  • Target audienceProfessional drivers
  • Duration2–3 days
  • PriceOn request
More details

CUSTOM

    Make it yours

    Absolute control.

    A black BMW luxury sedan driving on a field with a large explosion or fire erupting next to it. The bright orange flames contrast dramatically with the dark car and the natural landscape in the background.
    A BMW sports car with a distinctive blue and red gradient wrap featuring white silhouette figures drives across a snowy landscape. The car is kicking up snow as it moves, with snow-capped mountains visible in the background against a clear blue sky.
    A burgundy BMW 4 Series Gran Coupe navigating through a driving course marked with red and blue traffic cones on a paved surface. A red directional arrow is visible in the foreground, and the car displays 'AREA M' branding on its side. The scene appears to be at a test track or training facility under an overcast sky.
    Four black BMW luxury vehicles driving in formation on a test track or runway. The cars feature distinctive illuminated kidney grilles and are photographed in motion against a backdrop of clear blue sky with wispy clouds and pine forest in the distance.
    A red BMW sedan with 'AREA M' branding navigating through blue barriers on a driving course under an overcast sky.
    A black BMW luxury sedan driving on a field with a large explosion or fire erupting next to it. The bright orange flames contrast dramatically with the dark car and the natural landscape in the background.
    A BMW sports car with a distinctive blue and red gradient wrap featuring white silhouette figures drives across a snowy landscape. The car is kicking up snow as it moves, with snow-capped mountains visible in the background against a clear blue sky.
    A burgundy BMW 4 Series Gran Coupe navigating through a driving course marked with red and blue traffic cones on a paved surface. A red directional arrow is visible in the foreground, and the car displays 'AREA M' branding on its side. The scene appears to be at a test track or training facility under an overcast sky.
    Four black BMW luxury vehicles driving in formation on a test track or runway. The cars feature distinctive illuminated kidney grilles and are photographed in motion against a backdrop of clear blue sky with wispy clouds and pine forest in the distance.
    A red BMW sedan with 'AREA M' branding navigating through blue barriers on a driving course under an overcast sky.

    GIFT A RACING HEART.

    Order now
    x

    FIND OUT MORE.

    AREA M THRILL. - No Limits.
    No Limits.

    AREA M THRILL.

    AREA M Track. - From 0 to 100. Goosebumps.
    From 0 to 100. Goosebumps.

    AREA M Track.

    AREA M CUSTOM. - Born wild. And free.
    Born wild. And free.

    AREA M CUSTOM.

    AREA M WINTER. - Powered by extremes.
    Powered by extremes.

    AREA M WINTER.

    BMW M2 [1]:
    Fuel consumption combined in l/100km   10.2
    CO2 emissions combined in g/km   230
    CO2 class   G
    BMW M4 Competition Coupé [1] :
    Fuel consumption combined in l/100 km   9.9
    CO2 emissions combined in g/km   223
    CO2 class   G
    BMW 420d Gran Coupé [1]:
    Energy consumption, combined WLTP in l/100 km:   5.0
    CO2 emissions, combined WLTP in g/km   131
    CO2 Class   D
    BMW M5 Sedan [1] :
    Fuel consumption weighted combined in l/100km   5.2; with depleted battery: 10.7
    CO2 emissions weighted combined in g/km   118
    Energy consumption weighted combined in kWh/100 km   17.7
    CO2 class   D; with depleted battery: G
    Electric range in km   62
    BMW iX M70 [1]:
    Energy consumption combined in kWh/100 km   23.5
    CO2 emissions combined in g/km   0
    CO2 class   A
    Electric range in km   522
    BMW 7 Protection [1]:
    Energy consumption, combined WLTP in l/100 km:   14.6
    CO2 emissions, combined WLTP in g/km   328
    CO2 Class   G

    [1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

    Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

    For plug-in hybrid: Electric drive depending on battery charging level.

    For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

    For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

    For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

    The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

    The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

    Our tool for managing your consent to our use of cookies is temporarily offline.
    For this reason, some functions that require your consent to the use of cookies may not be available.

    Looking for the right experience?

    It seems you're visiting us from USA. Would you like to switch to the US website for localized content, offers, and support?

    Take me there