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The Ultimate
Driving Machine

An aerial view of a race track or test circuit nestled in a lush green valley surrounded by mountains. The track features multiple curves and a large paved area, possibly for parking or testing. Small villages with red-roofed houses are scattered across the verdant countryside, with forests and agricultural fields creating a patchwork landscape. Roads connect the settlements through the picturesque Alpine-like terrain.

SALZBURGRING.

CONQUER THE NESSELGRABEN.

Tight chicanes, high-speed sections and maximum acceleration over 4.2 kilometres – the Salzburgring, opened in 1969, is considered one of the most beautiful racetracks in Europe. The legendary Nockstein bend, the ultimate curve of this track, still enjoys cult status today. Against the backdrop of the Austrian Alps, speed meets history, nature meets thrills, and a spectacle on the asphalt meets truly unique acoustics. Let the engine roar through the valley slopes – who can resist?

MASTER THE SALZBURGRING.

MASTER THE SALZBURGRING.

Three racing helmets with BMW logos displayed in a row on a shelf. Each helmet features a distinctive blue, white, and black color scheme with matching designs.
Three racing helmets with BMW logos displayed in a row on a shelf. Each helmet features a distinctive blue, white, and black color scheme with matching designs.

Essential

Book here

  • €1,890.00 | 1 day and 1 night | Max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    •     Car control to optimise your sporty driving style

    •     Guided pace car laps on a renowned racetrack

    •     Gymkhana

    Also included: insurance, catering

    See our FAQ.

Book Salzburgring Essential.

Adrenaline all the way: the perfect package to experience adrenaline rushes on a famous course. Train for lane changes and evasive manoeuvres, master the car while oversteering and drifting, and elevate your driving skills to a new level. Start with guided pace car laps and arrive at pure thrills and driving pleasure.

Book here
A red BMW vehicle with 'AREA M' and 'Your Ultimate BMW M Experience' text on the side door. A person in dark clothing is opening the car door.

Redeem your M Driver's Package voucher.

Redeem your Driver's Package voucher and experience Essential – maximum performance at no additional cost.

More information
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A sleek gray BMW sports coupe parked at a racing circuit, viewed through a gap between two other vehicles. Empty grandstand seating and safety barriers are visible in the background, with BMW logos displayed on the track barriers.
A sleek gray BMW sports coupe parked at a racing circuit, viewed through a gap between two other vehicles. Empty grandstand seating and safety barriers are visible in the background, with BMW logos displayed on the track barriers.

Pro

Book here

  • €2,890.00 | 1 day and 1 night | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    •      Get started right away for maximum time on the racetrack

    •      Guided pace car laps and optimisation of the ideal line on a renowned racetrack

    •      Open track

    Also included: insurance, catering

    See our FAQ.

Book Salzburgring Pro.

Feel the performance: find the ideal line, push your limits with the BMW M4 Competition and experience the legendary track. Unleash your inner racer here. Perfect your driving technique with experienced experts, guided pace car laps and a digital performance analysis.

Book here
A silver BMW M sports car in motion on a racetrack. The vehicle has 'AREA M' branding on its side with the text 'Your Ultimate BMW M Experience'. The car is captured with motion blur against a dark green background, indicating high speed on the asphalt track.
A racing circuit with empty grandstands featuring BMW M branding. In the foreground is a bright yellow sports car parked on the track, while a person in a white racing suit and helmet walks along the pit lane. The scene captures the professional motorsport environment with clear track markings visible.

Coaching

Book here

  • €3,890.00 | 1 day and 1 night | Max. 2 participants per group | 1 participant per car
    (price per person)

    HIGHLIGHTS

    •     1 participant per car 

    •     Customised experience

    •     Start right away for a full day of track time

    •     Digital performance analysis for maximum progress

    Also included: insurance, catering

    See our FAQ.

Book Salzburgring Coaching.

Next-level motorsport: experience the world of motorsport with individual coaching. Here, you’ll get maximum driving time to elevate your skills to racing level. Whether it’s dynamic braking, steering, drifting or coached pace car laps, a digital performance analysis will help you reach a new level behind the wheel.

Book here
A yellow BMW M4 with illuminated red taillights parked in a garage or pit area of what appears to be a race track. The car has a German license plate and is positioned near a green vehicle partially visible in the foreground. Through the open garage door, racing track seating is visible in the background.
A dark car with bright headlights driving out of a garage or workshop building. The structure has 'Das Werkzeug' (The Tool) written on its exterior wall and appears to be part of a facility with numbered bays.
A dark car with headlights on is exiting a garage or workshop through a partially opened roller door. The vehicle's license plate is visible as it drives over a red threshold marking at the entrance.

Comparison

What are the differences between the experiences?

ESSENTIAL (1 day)

PRO (1 day)

COACHING (1 day)

Car control

✓ + Drift basics

*

✓ + Drift basics

Pace car laps

✓

✓

✓

Open track

✓

✓

Digital performance analysis

✓

✓

* The prerequisite for Track Pro is prior participation in Track Essential.

 

Do you live with a physical disability and want to experience a track experience at Salzburgring? No problem.

Paradrive Experiences: The racetrack opens up new possibilities. It becomes a place of strong emotions, unforgettable moments and pure driving enjoyment. In specially adapted vehicles you are behind the wheel yourself: each lap builds confidence in your abilities and shows what’s possible when courage, passion and enthusiasm come together.

Learn more
A person with short hair sitting in the driver's seat of a car, smiling brightly while wearing a light-colored patterned shirt. The interior of the car shows part of the steering wheel and seat upholstery with visible stitching.

FROM 0 TO WOW. IN JUST ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

Find out more.

SACHSENRING. - A century-old track that pushes limits.
A century-old track that pushes limits.

SACHSENRING.

NORDSCHLEIFE. - Queen of the racetracks.
Queen of the racetracks.

NORDSCHLEIFE.

DRIFT. - Enter the Drift Zone.
Enter the Drift Zone.

DRIFT.

BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   227
CO2 class   G
BMW M2 [1]:
Fuel consumption combined in l/100km   10.5
CO2 emissions combined in g/km   237
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   228
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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