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The Ultimate
Driving Machine

A BMW sports car with a distinctive blue and white color scheme and colorful graphics drifting on a race track. The car features vibrant pink, green, and blue accents on its side and has Japanese characters printed on it. Tire marks are visible on the asphalt as the car performs the drift maneuver under a cloudy sky.
DRIFT.

ENTER THE DRIFT ZONE.

Boost lateral dynamics – and your heart rate. Let the car break free in a controlled way. Find the balance between grip and loss of control. Glide through the bends and experience pure action and adrenaline kicks in the drift gymkhana. Whether you’re a newcomer or an experienced enthusiast – are you ready to drift?

Essential

Book here

  • €490 | ½ day | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Drift basics
    • Circling at varying radii
    • Directional changes without oscillation
    • BMW M Drift Analyser

    Also included: insurance

    See our FAQ.

BOOK DRIFT ESSENTIAL.

On course for performance: oversteer at full throttle. Our Newcomer Experience is all about drifting. Learn the correct steering technique in a BMW M2 Coupé and discover the perfect balance while counter-steering.

Book here
A light blue BMW sports car in motion on a track. The vehicle has black wheels and features 'AREA M' branding on its side along with a Michelin logo on the front. The car appears to be photographed during a driving demonstration on a concrete surface with autumn trees in the background under an overcast sky.
A black sports car with Pirelli tires drifting on a racetrack, creating white smoke from the spinning rear wheels. In the background, there are large display screens and floodlights of a racing venue, with what appears to be a dome-shaped structure visible in the distance.
A sleek black BMW sports car drifting on a racetrack, creating white smoke from the rear tires. The car is in motion on a circuit with the distinctive Yas Marina facility visible in the background. Pirelli branding is visible on the car's side.

PRO

Book here

  • €550 | ½ day | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Pendulum drift
    • Drift gymkhana
    • BMW M Drift Analyser

    Also included: insurance

    See our FAQ.

BOOK DRIFT PRO.

Sharpen your drifting skills: optimise your technique, gain experience and master complex manoeuvres.

Book here
A light blue BMW M series car drifting on a wet track, spraying water as it moves. The car has 'AREA M' text on its side and a German license plate. The scene is captured on a cloudy day with a gray sky.

MAX & MAX DRIFT BROTHERS

Book here

  • €990 | 1 day | Max. 8 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Pendulum drift
    • Drift gymkhana
    • Track drift
    • BMW M Drift Analyser

    Also included: insurance, catering

    See our FAQ.

BOOK DRIFT MAX AND MAX DRIFT BROTHERS.

At the limit: drift like the pros. Accelerate around the racetrack with Max Experience and steer through bends at the perfect angle. Take on the competition in a twin drift with another driver and harness the car’s power. For even more adrenaline, try Max Drift Brothers. Receive personalised drift tips from Elias Hountondji, one of the best in the industry. Dive deep into the technical details and experience action-packed taxi laps alongside a true drift legend.

Book here Drifting with Elias Hountondji
BOOK DRIFT MAX AND MAX DRIFT BROTHERS.
A light blue BMW sports car with black wheels on a wet driving course. The vehicle has 'AREA M' branding on the side and a Michelin logo on the front. It appears to be photographed in motion on a damp asphalt surface under an overcast sky.
A sleek black sports coupe driving on a wet road under cloudy skies. The car features black alloy wheels and appears to be in motion, with water splashing beneath its tires.
A black BMW sports coupe driving on a wet surface, creating a reflection beneath it. The car has sleek lines and black wheels, and is photographed in motion on what appears to be a test track or open area with cloudy skies overhead.

Coaching

Book here

  • €590 | 2 hours | Max. 2 participants per slot | 1 participant per car
    (price per person)

    HIGHLIGHTS

    • 1 participant per car
    • Drift basics
    • Pendulum drift
    • Drift gymkhana
    • Intense coaching

    Also included: insurance

    See our FAQ.

BOOK DRIFT COACHING.

Take your drifting to the next level: work with experienced professionals to refine your skills, technique and car control – from the basics to perfection. Find the balance between throttle and steering to improve your performance.

Book here
x
A matte black BMW sports car drifting on a race track, creating a cloud of white tire smoke. The car is performing on an asphalt track with stadium lights and buildings visible in the background under a bright sky.
A black BMW sports car drifting on a race track, creating white smoke from the spinning tires. The car is navigating a curve with red and white track markings visible. In the background, there are buildings and a clear sky.

Comparison

What are the differences between the experiences?

ESSENTIAL (½ DAY)

PRO (½ DAY)

MAX (1 DAY)

MAX & DRIFT BROTHERS
(1 DAY)

COACHING
(2 HOURS)

Drift basics

✓

*

*

*

✓

Pendulum drift

✓

✓

✓

✓

Drift gymkhana

✓

✓

✓

✓

Track drift

✓

✓

Twin drift

✓

Meet and drift with Elias

✓

* Required for this experience

FROM 0 TO WOW. IN ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

M STARTER. - Experience M power.
Experience M power.

M STARTER.

AFTER WORK. - Relax at full throttle.
Relax at full throttle.

AFTER WORK.

SNOW DRIFT. - Adrenaline in the alps.
Adrenaline in the alps.

SNOW DRIFT.

BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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