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The Ultimate
Driving Machine

A bright green car with 'AREA' branding drives across a snowy, icy landscape under a clear blue sky. Snow swirls around the vehicle as it moves across the frozen terrain, with snow-covered hills visible in the background.

ICE.

Extreme Action.

AREA M – the ultimate experience. Discover the adventure of a lifetime at the Arctic Circle. Drift across frozen lakes in Arjeplog, Sweden, and feel the pure thrill of metre-thick ice. Test the latest vehicle models on spikes under extreme conditions. Push your limits on ice-covered Formula 1 tracks for maximum adrenaline – a special highlight offered for the first time. Are you ready for a winter wonderland?

Plus

Book here

  • €4,690* | 4 days and 3 nights | Max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Drift gymkhana
    • High-performance models with spikes, rear-wheel drive and all-wheel drive
    • Maximum car control
    • Taxi ride in a BMW M Ice Racer
    • 4-star Hotel Hornavan

    Also included: insurance, catering

    See our FAQ.


    * Excluding flights
    You will receive a discount code for reduced airfare through Leav.com. This code will be provided after booking and is personalised, valid only for the participants named in the booking.

BOOK ICE PLUS.

Arctic action: transform the snow-covered ice into a playground for performance. A gymkhana, all-wheel drifting in the BMW M3 and a taxi ride in the BMW M Ice Racer – four days of precision driving and thrilling moments.

Book here
A dark blue BMW sports car with 'AREA' branding and Michelin tires drives diagonally across a snowy mountain slope. The vehicle is captured in motion against a bright, overcast sky with snow-covered terrain visible in the background.
A frozen lake with a snow-covered shoreline in the foreground. A dense forest of evergreen and coniferous trees lines the far shore, their branches dusted with frost. Clear blue sky above with minimal clouds.
A frozen lake with a snow-covered shoreline in the foreground. A dense forest of evergreen and coniferous trees lines the far shore, their branches dusted with frost. Clear blue sky above with minimal clouds.

Max

Book here

  • €5,790* | 5 days and 4 nights | Max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Drift gymkhana
    • High-performance models with spikes, RWD and AWD
    • Maximum car control
    • Drive the BMW M Ice Racer yourself
    • 4-star Hotel Hornavan

    Also included: insurance, catering

    See our FAQ.

    * Excluding flights
    You will receive a discount code for reduced airfare through Leav.com. This code will be provided after booking and is personalised, valid only for the participants named in the booking.

BOOK ICE MAX.

Power at the Arctic Circle: five days of adrenaline and advanced performance on icy tracks. Perfect the art of all-wheel-drive drifting on prepared courses, tackle full-circuit exercises, master dynamic cornering and take the wheel of the BMW M Ice Racer yourself.

Book here
A bright green sports car accelerates across a snowy landscape, creating a large cloud of snow spray. The vehicle features a blue and red stripe on its side and is captured mid-drift on a frozen surface with trees visible in the background under a clear blue sky.
Interior of a rustic wooden lodge at night with a large central fireplace burning brightly. The space features wooden benches, warm ambient lighting from ceiling fixtures, large windows showing a snowy landscape outside, and various bottles and items on tables. Smoke rises from the fire, illuminating the wooden beamed ceiling.
Interior of a rustic wooden lodge at night with a large central fireplace burning brightly. The space features wooden benches, warm ambient lighting from ceiling fixtures, large windows showing a snowy landscape outside, and various bottles and items on tables. Smoke rises from the fire, illuminating the wooden beamed ceiling.

Pro

Book here

  • €10,990* | 4 days and 3 nights | Max. 4 participants per group | 1 participant per car
    (price per person)

    HIGHLIGHTS

    • Experience full-scale Formula 1 tracks carved into the ice
    • Drift with experienced BMW M instructors
    • Drift gymkhana
    • Single occupancy for maximum driving time
    • BMW M4 Competition with xDrive and spikes
    • Drive the BMW M Ice Racer yourself
    • 4-star Hotel Hornavan

    Also included: insurance, catering

    See our FAQ.

    * Excluding flights
    You will receive a discount code for reduced airfare through Leav.com. This code will be provided after booking and is personalised, valid only for the participants named in the booking.

BOOK ICE PRO.

Formula ice: experience unparalleled motorsport thrills and adrenaline with drift gymkhana, absolute vehicle control and maximum driving time thanks to single occupancy. Enjoy an exclusive day on ice-covered Formula 1 tracks, tackling world-famous courses under extreme conditions, feeling ultimate performance and making the most of your Arctic Circle adventure.

Book here
Aerial view of two bright green race cars with 'AREA' branding performing synchronized drifts on a snowy surface, creating blue tire marks and shadows on the white ground.
Two blue BMW vehicles driving down a snowy mountain slope, kicking up clouds of snow. The lead car is closer to the camera, while a second car follows behind. Snow-covered mountains are visible in the background under a clear blue sky.
Two blue BMW vehicles driving down a snowy mountain slope, kicking up clouds of snow. The lead car is closer to the camera, while a second car follows behind. Snow-covered mountains are visible in the background under a clear blue sky.

COMPARISON

What are the differences between the experiences?

PLUS (4 days)

MAX (5 days)

PRO (4 days)

Taxi ride in the BMW M Ice Racer

✓

Drive the BMW M Ice Racer yourself

✓

✓

All-wheel drift

✓

✓

✓

Rear-wheel drift

✓

✓

✓

Formula 1 track carved into ice

✓

Single occupancy and small groups

✓

FROM 0 TO WOW. IN ONE EMAIL.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

SNOW. - Driving pleasure at the highest level.
Driving pleasure at the highest level.

SNOW.

SNOW DRIFT. - Adrenaline in the alps.
Adrenaline in the alps.

SNOW DRIFT.

NORDSCHLEIFE. - Queen of the racetracks.
Queen of the racetracks.

NORDSCHLEIFE.

BMW M340i xDrive Touring [1]:
Fuel consumption combined in l/100 km   7.8
CO2 emissions combined in g/km   176
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   227
CO2 class   G
BMW M5 Sedan [1] :
Fuel consumption weighted combined in l/100km   5.2; with depleted battery: 10.7
CO2 emissions weighted combined in g/km   118
Energy consumption weighted combined in kWh/100 km   17.7
CO2 class   D; with depleted battery: G
Electric range in km   62

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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