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The Ultimate
Driving Machine

Drifting BMW M green with Area-M badge in side view on snow

ICE.

Pole Position Polar Circle.

It begins in silence. The water falls still. Then it freezes. Centimetre by centimetre, a world emerges that exists for only a few precious weeks each year.

This is where the AREA M Ice Experiences begin. On spike tyres, you'll discover traction, balance and precision in conditions found only in Arjeplog, just south of the Polar Circle. In the latest BMW M models, you’ll drive over a frozen lake, with Ice Pro, even tackle faithful ice recreations of iconic Formula 1 racetracks.

Ice Plus

Book here

  • €4,690* | 4 days & 3 nights | max. 10 participants per group | 2 participants per vehicle
    (price per person)

    HIGHLIGHTS

    • Drift Gymkhana
    • BMW M high-performance models with tyre spikes, rear-wheel drive and all-wheel drive
    • Maximum car control
    • A taxi ride in the BMW M Ice Racer
    • 4-star ‘Hornavan Hotel’, double room for single occupancy

    Also included: insurance and refreshments.

    See our FAQ.

    * Excluding flights

    After making your reservation, you will receive a voucher code for discounted flights via Leav.com. Please note that the codes are personalised and only valid for the participant who made the booking.

BOOK ICE PLUS.

Arctic action: Turn snow-covered ice surfaces into a playground for performance. Gymkhana, drifts in the BMW M3 and BMW M2 with xDrive, and a taxi ride in the BMW M Ice Racer. Experience days of driving dynamics, control and performance at the limit.

Book here
Smiling man with sunglasses next to a BMW M green with race badging in front view in the snow
BMW M vehicles drift training on a frozen lake with concentric tyre tracks in the snow
BMW M vehicles drift training on a frozen lake with concentric tyre tracks in the snow

Ice Max

Book here

  • €5,790* | 5 days & 4 nights | max. 10 participants per group | 2 participants per car
    (price per person)

    HIGHLIGHTS

    • Drift Gymkhana
    • BMW M high-performance models with tyre spikes, rear-wheel drive and all-wheel drive
    • Maximum car control
    • Drive the BMW M Ice Racer by yourself
    • 4-star ‘Hornavan Hotel’, double room for single occupancy

    Also included: insurance and refreshments.

    See our FAQ.

    *Excluding flights

    After making your reservation, you will receive a voucher code for discounted flights via Leav.com. Please note that the codes are personalised and only valid for the participant who made the booking.

BOOK ICE MAX.

There comes a point when it's no longer about holding a drift, but perfecting it. Master challenging drift lines on prepared ice tracks and take the wheel of the BMW M Ice Racer yourself. For those who strive for control in every detail.

Book here
Three BMW M cars in yellow, red and blue with Area M badge in side view lined up on a snow field with people in front
Flambéed drink at a fire station indoors with people in the background
Flambéed drink at a fire station indoors with people in the background

Ice Pro

Book here

  • €11,490* | 4 days & 3 nights | max. 4 participants per group | 1 participant per vehicle
    (price per person)

    HIGHLIGHTS

    • Experience full-scale Formula 1 racetracks carved into the ice
    • Intensive coaching with experienced BMW M instructors
    • Drift Gymkhana
    • Single occupancy of vehicle for maximum driving time
    • BMW M4 Competition with M xDrive and spikes
    • Drive the BMW M Ice Racer by yourself
    • 4-star ‘Hornavan Hotel’, double room for single occupancy

    Also included: insurance and refreshments.

    See our FAQ.

    * Excluding flights

    After making your reservation, you will receive a voucher code for discounted flights via Leav.com. Please note that the codes are personalised and only valid for the participant who made the booking.

BOOK ICE PRO.

Formula Ice: Experience the feeling of motorsport on ice. With Drift Gymkhana, precise vehicle control and maximum driving time thanks to single occupancy. A particular highlight is an exclusive driving experience on legendary Formula 1 racetracks carved into the ice. Here you’ll take on world-famous courses in extreme conditions, push performance to the limit and make the most of your Polar Circle adventure.

Book here
Driver behind the wheel of a BMW M with racing seat and harness
Two BMW M green with Area M badge drifting in convoy in the snow in front of a forest
Two BMW M green with Area M badge drifting in convoy in the snow in front of a forest

COMPARISON

What are the differences between the experiences?

ICE PLUS
(4 days)

ICE MAX
(5 days)

ICE PRO
(4 days)

Taxi ride in the BMW M Ice Racer

✓

Drive the BMW M Ice Racer yourself

✓

✓

All-wheel drift

✓

✓

✓

Rear-wheel drift

✓

✓

✓

Formula 1 racetracks carved into ice

✓

Single occupancy of vehicle and small groups

✓

STRAIGHT FROM YOUR INBOX TO YOUR BUCKET LIST.

New experiences. Exclusive events. Unique locations. From AREA M directly to you.

Sign up now
BMW M green with Area M badge in side view towing a person on a snowboard across a frozen surface in front of mountain range

FIND OUT MORE.

SNOW. - Driving pleasure at the highest level.
Driving pleasure at the highest level.

SNOW.

SNOW DRIFT. - Adrenaline in the alps.
Adrenaline in the alps.

SNOW DRIFT.

NORDSCHLEIFE. - Queen of the racetracks.
Queen of the racetracks.

NORDSCHLEIFE.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.5
CO2 emissions combined in g/km   237
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   228
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   227
CO2 class   G
BMW XM Label [1] :
Fuel consumption weighted combined in l/100 km   5.3; with depleted battery: 12.9
CO2 emissions weighted combined in g/km   121
Energy consumption weighted combined in kWh/100 km   25.7
CO2 class   D; with depleted battery: G
Electric range in km   77

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

The text on this website was generated using AI.

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