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The Ultimate
Driving Machine

Drifting BMW M red with Area M badge "Your Ultimate BMW M Experience" in three quarter rear view in snow on frozen surface

SNOW DRIFT.

SIDEWAYS THROUGH THE ALPS.

The mountains remember the dawn of time. The snow remembers only the fleeting moment. Every line, every drift, every track tells of a moment that will disappear with the next snowfall.

This is where the AREA M Snow Drift Experiences begin. In the BMW M2 equipped with spike tyres, the Pitztal beomes dirft heaven! With every lap, your feel for the vehicle, the snow and the perfect line continues to grow. The drifts will get longer and the movements smoother. Until, in the ultimate Drift Gymkhana, you get to write everything you’ve learned into the snow.

The most beautiful tracks disappear. But the feeling remains.

BMW M black in rear view drifting downhill with Area M and BMW Financial Services badge
BMW M black in rear view drifting downhill with Area M and BMW Financial Services badge

SNOW DRIFT COMPACT

Book here

  • €525 | ½ day | max. 8 participants per group | 2 participants per vehicle
    (price per person)

    HIGHLIGHTS

    • Compact drift experience
    • Controlled oversteer, drifting in circles and figure-8 manoeuvres
    • BMW M2 equipped with special spike tyres

    Also included: insurance.

    See our FAQ.

    Please note: Weather-related cancellations are possible. See our FAQ for details.

BOOK SNOW DRIFT COMPACT.

Skip the long warm-up and head straight into the snow: in the latest BMW M2, you’ll experience controlled oversteer, drifting on circular tracks and figure-8 manoeuvres. In just half a day, you'll develop a feel that takes others days behind the wheel.

Book here
Smiling person behind the wheel of a BMW M blue with M Sport steering wheel
Drone flight over a snowy alpine landscape, cutting to a BMW M2 with two occupants and a close-up of the M steering wheel in the snow
Drone flight over a snowy alpine landscape, cutting to a BMW M2 with two occupants and a close-up of the M steering wheel in the snow

SNOW DRIFT ESSENTIAL

Book here

  • €690 | 1 day | max. 8 participants per group | 2 participants per vehicle
    (price per person)

    HIGHLIGHTS

    • Winter driving techniques and drift exercises
    • Drift Gymkhana
    • BMW M2 equipped with special spike tyres 

    Also included: insurance and refreshments.

    See our FAQ.

    Please note: Weather-related cancellations are possible. See our FAQ for details.

     

BOOK SNOW DRIFT ESSENTIAL.

Gliding on the edge of control: alpine drifting with your professional instructor. With every lap, you’ll improve your oversteering skills and master the Gymkhana with growing precision. As you refine your technique, your understanding of the vehicle on snow becomes even more instinctive.

Book here
Four persons in winter jackets laughing together in front of a red wooden facade in the snow
BMW M blue in three quarter side view with Area M badge "Your Ultimate BMW M Experience" and Michelin partner logo on snow
BMW M blue in three quarter side view with Area M badge "Your Ultimate BMW M Experience" and Michelin partner logo on snow

SNOW DRIFT PLUS

Book here

  • €1,590 | 1 day & 1 night | max. 4 participants per group | 1 participant per vehicle
    (price per person)*

    HIGHLIGHTS

    • Winter driving techniques and drift exercises
    • Drift Gymkhana
    • Single occupancy of vehicle to ensure maximum driving time
    • BMW M2 equipped with special spike tyres
    • Gourmet half-board in a double room for single occupancy in the 4-star ‘Verwöhnhotel Wildspitze’ hotel

    *Optional add-on: Bring a friend
    Second driver sharing the first participant’s double room
    €1,880 | 1 day & 1 night | 2 participants per vehicle
    (price for 2 people)

    Please note: Each driver’s time behind the wheel will be reduced by half when two participants share a vehicle, compared with single occupancy. Once you have completed your booking, you can provide us with details of the additional driver by e-mail.

    Also included: insurance and refreshments.

    See our FAQ.

    Please note: Weather-related cancellations are possible. See our FAQ for details.

BOOK SNOW DRIFT PLUS.

Enter the drift zone and experience pure adrenaline on the drift area. Step into the BMW M2, let the spikes bite into the snow and work your way towards the perfect drift angle, one drift at a time. As the single driver, you’ll enjoy twice as much time behind the wheel. Winter techniques, drifting exercises, Gymkhana. More control, more sideways action, more driving fun.

Book here
Smiling person wearing an Area M jacket sitting in the racing seat of a BMW M blue with the door open

BMW M blue in rear view drifting on snow in front of snow-covered pine forest on a mountainside
BMW M blue in rear view drifting on snow in front of snow-covered pine forest on a mountainside

SNOW DRIFT PRO

Book here

  • €1,390 | 1 day | max. 4 participants per group | 1 participant per vehicle
    (price per person)

    HIGHLIGHTS

    • Single occupancy of vehicle to ensure maximum driving time
    • Controlled oversteer
    • BMW M2 equipped with special spike tyres
    • Advanced winter driving techniques
    • Advanced drifting on circular tracks and figure-8 manoeuvres
    • Pro Drift Gymkhana

    Also included: insurance and refreshments.

    See our FAQ.

    Please note: Weather-related cancellations are possible. See our FAQ for details.

BOOK SNOW DRIFT PRO.

Take your drift skills to the next level. Advanced winter driving and handling exercises, controlled oversteer and a Drift Gymkhana in the BMW M2 on spike tyres sharpen your technique and turn experience into instinctive control. The perfect next step for those who have already mastered their first drifts.

Book here
Smiling person wearing sunglasses and a winter jacket looking sideways against a snowy mountain landscape

COMPARISON

What are the differences between the individual experiences?

SNOW DRIFT COMPACT
(1/2  day)

SNOW DRIFT ESSENTIAL

(1 day)

SNOW DRIFT PLUS
(1 day)

SNOW DRIFT PRO

(1 day)

Driver's Briefing the evening before and overnight stay in hotel

 

 

✓

 

 

Single occupancy of vehicle and small groups

✓ (or double occupancy)

✓

Winter driving techniques and drifting exercises

✓

✓

✓

✓

Advanced winter and vehicle handling course

✓

Drift Gymkhana

✓

✓

✓

WEATHER CONDITIONS.

BMW M4 copper metallic in three quarter rear view on snow

WEATHER CONDITIONS.

Our experiences are subject to the weather and track conditions. If an experience cannot be conducted for safety reasons, our team will inform you latest on site about the next steps and any individual options available.

Further details can be found in our FAQ under weather-related cancellations.

STRAIGHT FROM YOUR INBOX TO YOUR BUCKET LIST.

New experiences. Exclusive events. Unique locations. From AREA M directly to you.

 

Sign up now
BMW M green with Area M badge in side view towing a person on a snowboard across a frozen surface in front of mountain range

FIND OUT MORE.

SNOW. - Driving pleasure at the highest level.
Driving pleasure at the highest level.

SNOW.

ICE. - Extreme Action.
Extreme Action.

ICE.

DRIFT. - Enter the Drift Zone.
Enter the Drift Zone.

DRIFT.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.5
CO2 emissions combined in g/km   237
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   10.0
CO2 emissions combined in g/km   227
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

The text on this website was generated using AI.

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