Snow & Ice Experience

SNOW & ICE EXPERIENCE.

Snow & Ice Experience.

READY FOR SNOW & ACTION

Get ready for a winter adventure with the BMW M Snow & Ice Experience, where we'll rewire your winter instincts for thrill, precision, and mastery. As the world transforms into a glistening wonderland, we're here to show you how to not only conquer icy terrains but also unleash your inner driving maestro.

 

Join us on the snowy landscapes of Sölden, the challenging drift course in Mandarfen/Pitztal or for the ultimate BMW M Ice Experience in Sweden’s Arjeplog and let's turn the icy season into a playground of excitement.

 

To secure one of the highly coveted training places, register now for our newsletter and get to the front of all the training details for the 2023/24 winter season.

IN THE MOOD FOR SNOW AND ICE

We are bringing the fun back to this icy time of the year! No matter which BMW Snow & Ice Experience training course you opt for, we will show you how to stay in control, react precisely and master transverse dynamics, even on icy surfaces. And not just anywhere, but set against idyllic alpine backdrops in Sölden, on studded tyres in Pitztal or in Arjeplog, Sweden.

As the health and safety of our participants, employees and service providers is of utmost importance to us, we have taken several important steps to protect against Covid-19.

STAY TUNED – REGISTER NOW

Always informed first with our newsletter

The booking start of the Snow & Ice Experience is closer than you think. To secure one of the highly coveted training places, register now for our newsletter and get to the front of all the training details for the 2023/24 winter season.

 

Are you interested in a specific training? Stay up to date with our waiting list!

Michelin

These vehicles are all fitted with premium tyres from our partner Michelin; the vehicles provided may vary according to availability.

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STAY TUNED – REGISTER NOW

Always informed first with our newsletter

Newsletter

 

 

 

 

 

 

To secure one of the highly coveted training places at the next winter season, register now for our newsletter and get to the front of all the training details and the booking start for the 2023/24 winter season.

 

Are you interested in a specific training? Stay up to date with our waiting list!

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BMW M ICE ARJEPLOG

Embark on the ultimate snow and ice adventure in the Arctic Circle, where adrenaline and luxury converge for an unparalleled experience. There, right next to snowy Arjeplog lies the BMW Test Centre, where engineers rigorously test BMW models under winter's extremes. Now picture yourself behind the wheel of the new BMW M3 Competition with M xDrive and BMW M2, conquering bends amid swirling snow.

BMW M Ice

BMW M Ice

 

Introducing the BMW M Ice Max and BMW M Ice Plus trainings – the epitome of high-value adventure facilitated by consummate professionals. Feel the rush as you drift with extreme cross-dynamics on specially-prepared ice tracks. Our multi-day journeys invite seasoned drivers to put themselves to the test, guided by expert BMW M instructors. Elevate your skills, command every turn, and forge confidence on demanding surfaces. From BMW M Ice Max's exhilarating challenges to the BMW M Ice Plus's controlled mastery, both journeys unfold in the enchanting backdrop of Arjeplog.

 

Nestled in this winter wonderland is the Hornavan Hotel, a beacon of Scandinavian luxury. Immerse yourself in opulent comforts and breathtaking views of Lake Hornavan. After a day of thrilling drives, rejuvenate at the hotel spa, savor local cuisine, and unwind in elegant suites. Every aspect, meticulously curated for your utmost pleasure.

 

It's more than a driving experience – it's a symphony of high-performance, skill-building, and luxurious relaxation. The Arctic Circle beckons; answer it's call.

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Scandinavian flair

Scandinavian flair

Agenda

The BMW M Ice Experience offers two trainings for enthusiasts seeking the pinnacle of winter driving adventures. Choose between the BMW M Ice Max and BMW M Ice Plus to embark on an unforgettable journey of skill, thrill, and luxury.

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  • BMW M Ice Max
  • BMW M Ice Plus
BMW Test Center in Arjeplog

BMW Test Center in Arjeplog

BMW M ICE Experience

BMW M Ice Experience

BMW M ICE

Booking possible as of now | training courses annually from January to March

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BMW M Ice Max

€ 5,290* | 5 days & 4 overnight stays  |  max. 20 participants per date

 

Unleash thrill on the ice. In Sweden's Arjeplog, grip the wheel of a BMW M3 Competition with M xDrive or our newest BMW M2, mastering dynamic drifts and heart-racing cross-dynamics at the BMW Test Centre. Over 5 days, BMW M instructors guide you in perfecting controlled slides and handling courses. This is not bystander territory; it's for the bold. Reserve your spot, sculpt the ice, and set your passion free.

 

HIGHLIGHTS

  • Advanced winter driving techniques under expert guidance
  • Drift Slalom exercises 
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer ride
  • 5 day immersive program with full board in a single room at 4-star Hotel Hornavan

Also included: Insurance, Souvenir
2 participants per vehicle

 

TRAINING VEHICLE

BMW M3 Competition with M xDrive and studs, BMW M2 with studs

 

TRAINING VENUE

Arjeplog, Sweden

 

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BMW M Ice Plus

€ 4,290* | 4 days & 3 overnight stays  |  max. 20 participants per date

 

Discover Snowy Arjeplog, our Arctic Circle playground where BMW engineers conquer winter. Now, it's your turn to command the icy stage. Guided by experienced BMW instructors, you have a fleet of BMW M3 Competition und M2 vehicles at your disposal, to master extreme wintery challenges on a sprawling, ice-covered canvas at our BMW Test Centre. Look forward to an exciting weekend of driving, breathtaking views and social activities. After a day of thrilling adventures on the ice, return to the Hornavan Hotel to unwind in the opulent spa and wellness center. It's more than driving; it's an unforgettable adventure.

 

HIGHLIGHTS

  • Instructor-led courses in winter driving techniques and handling
  • Drift Slalom exercises
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer taxi ride
  • 4 action packed days with full board in a single room at 4-star Hotel Hornavan

Also included: Insurance, Souvenir
2 participants per vehicle

 

TRAINING VEHICLE

BMW M3 Competition with M xDrive and studs, BMW M2 with studs

 

TRAINING VENUE

Arjeplog, Sweden

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* Flight is not included in the price.

BMW M ICE

The booking for the winter season 2023/24 starts from 13 September 2023.

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BMW M Ice Max

5 days & 4 overnight stays  |  max. 20 participants per date

 

TRAINING VENUE

Arjeplog, Sweden

 

 

Already excited about the 2023/24 winter season?

The booking for the BMW M Ice Max training starts on September 13th from 9 am (CET).

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BMW M Ice Plus

4 days & 3 overnight stays  |  max. 20 participants per date

 

TRAINING VENUE

Arjeplog, Sweden

 

 

Already excited about the 2023/24 winter season?

The booking for the BMW M Ice Plus training starts on September 13th from 9 am (CET).

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BMW M SNOW DRIFT PITZTAL/MANDARFEN

Drifting, often seen as the pinnacle of driving finesse, is an art form that blends precision with instinct. Set in the picturesque landscapes of Mandarfen/Pitztal, Austria, the BMW M Snow Drift trainings beckon those seeking adventure and exhilaration in the most demanding winter driving vistas. Whether you're riding solo or with a companion, these immersive programs allow you to dive deep into the world of high-performance BMW M models.

Pitztal

Pitztal

Throughout your BMW M Snow Drift Plus training, you'll luxuriate in the opulent 4-star Verwöhnhotel Wildspitze. Here, you'll savor exquisite Austrian culinary creations, unwind in the tranquil Glacier spa, and take in a relaxing swim in the infinity pool. This oasis of relaxation harmoniously balances the high-octane thrill of your driving adventure.

 

The BMW M Snow Drift adventures are not just about driving; they're about mastering the art of deliberate oversteering, maintaining the racing line with precise throttle control, and keeping a sharp focus on the track ahead. From navigating tight circles to weaving through challenging slaloms and conquering the grand course, every moment behind the wheel is filled with exhilaration and fun.

 

In the heart of the Austrian Alps, these experiences offer a unique blend of adrenaline-pumping action and tranquil luxury, promising memories that will last a lifetime. Get ready to unlock your passion for winter driving and immerse yourself in the extraordinary landscapes of Mandarfen/Pitztal with BMW M Snow Drift.

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Pure relaxation

Pure relaxation

Agenda

Learn handling the most extreme winter driving conditions in the heart of the Alps. Choose between our BMW M Snow Drift Plus and BMW M Snow Drift training to refine your drifting abilities.

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  • BMW M Snow Drift Plus
  • BMW M Snow Drift
BMW M Snow Drift Plus

BMW M Snow Drift Plus

BMW M Snow Drift Plus

BMW M Snow Drift Plus

BMW M SNOW DRIFT TRAINING COURSES

The booking for the winter season 2023/24 starts from 13 September 2023.

 

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BMW M Snow Drift Plus

1 day & 1 overnight stay  |  single driver, max. 8 participants per date

 

TRAINING VENUE

Pitztal, Austria

 

 

Already excited about the 2023/24 winter season?

The booking for the BMW M Snow Drift Plus training starts on September 13th from 9:15 am (CET).

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BMW M Snow Drift

½ day  |  max. 16 participants per date

 

TRAINING VENUE

Pitztal, Austria

 

 

Already excited about the 2023/24 winter season?

The booking for the BMW M Snow Drift training starts on September 13th from 9:15 am (CET).

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BMW M SNOW DRIFT

Booking possible as of now | training courses annually from November to February

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BMW M Snow Drift Plus

€ 1,200  |  1 day & 1 overnight stay  |  single driver, max. 8 participants per date

 

Experience unparalleled exhilaration with BMW M Snow Drift Plus. Embrace double the driving time, immersing in pure driving dynamism. Solo or with a companion, conquer perfectly primed tracks in high-performance BMW M models. We arrange accommodations at the 4-star Verwöhnhotel Wildspitze in Mandarfen/Pitztal offering Austrian delights, Glacier spa, and infinity pool serenity. Relax, then step into your BMW M Snow Drift Plus experience. Master deliberate oversteering, maintaining the race line with throttle control, and focused vision. From circle to slalom to the grand course, thrill and fun await.

 

HIGHLIGHTS

  • Double driving time (compared to BMW M Snow Drift)
  • Advanced winter technique and handling courses
  • Circle, Slalom and Grand Drift exercises
  • Pure relaxation with full board in a single room at 4-Star Superior Hotel "Wildspitze"
  • Booking option: accompanying driver in the double room of the participant € 700 p.p. / total price € 1,400 for 2 driving persons. Bookings only by email at Driving Experience info@bmw-drivingexperience.com

Also included: Insurance, Souvenir

 

TRAINING VEHICLE

BMW M4 Competition with studs, BMW M2 with studs

 

TRAINING VENUE

Mandarfen/Pitztal, Austria

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BMW M Snow Drift

€ 530  |  ½ day  |  max. 16 participants per date

 

Drifting is an art that requires precision and sure instincts. Our BMW M Snow Drift course in Mandarfen/Pitztal, Austria invites you to learn this fine technique. Perfect drifts succeed with practice and finesse. Under the view of the Pitztal glacier, our half-day training sharpens your drifting prowess. Theory boosts your confidence, and hands-on experience hones your skills. Beyond the spectacle of nature, driving skills and everyday safety merge here. Gain dexterity, master sliding maneuvers, and excel on your daily rides.

 

HIGHLIGHTS

  • Winter technique and handling courses
  • Hands-on Drift Slalom and Drift Parkour exercises 
  • Refreshments
  • Booking option: accompanying person  

Also included: Insurance, Souvenir
2 participants per vehicle

 

TRAINING VEHICLE

BMW M4 Competition with studs, BMW M2 with studs

 

TRAINING VENUE

Mandarfen/Pitztal, Austria

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BMW M SNOW SÖLDEN

Prepare to join an alpine automotive adventure like no other. Introducing the reimagined BMW M Snow Experience, where the thrill of winter driving meets the power of BMW's latest M models. Whether you choose the BMW M Snow Plus or the BMW M Snow training, you'll discover a new standard in winter driving, mastering your skills on pristine snow and ice. With exclusive rides on the Sölden glacier and the sheer power of BMW's XM, iX M60, i7 M70, and i5 M60 models at your fingertips, you're in for an extraordinary experience.

Sölden

Sölden

As part of your unforgettable experience, both trainings include a ride on a snow-groomer, a thrilling ascent to the glacier that sets the stage for your extraordinary adventure. And when you've conquered the snow, a haven of opulence awaits you at the renowned 5-star hotel Das Central Alpine.Luxury.Life.

 

Here, luxury takes on a whole new meaning. With a reputation for unparalleled service, a cozy atmosphere, and first-class amenities, the hotel promises to provide you with a relaxing stay that complements the excitement of your BMW M Snow Experience. Each aspect of your visit is meticulously curated to ensure your comfort.

 

Moreover, catering during your training is provided by the Hotel Das Central Alpine.Luxury.Life, among others. Delight your palate with exquisite culinary specialties, all crafted at the highest Hauben level, adding a culinary dimension to your already extraordinary journey.

 

Join us in this ultimate celebration of winter driving, where adventure meets luxury in the heart of the Alps. Your BMW M Snow Experience is not just a driving adventure; it's an immersion into alpine indulgence and automotive excellence.

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Gourmet meals at the Das Central.Alpine.Luxury.Life Hotel

Gourmet meals at the Das Central.Alpine.Luxury.Life Hotel

Agenda

The BMW M Snow Experience offers two trainings for drivers looking to bring their alpine driving adventures to an unprecedented level. Choose between the BMW M Snow Plus and BMW M Snow training to set off on a journey of mastery, excitement and luxury.

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  • BMW M Snow Plus
  • BMW M Snow
BMW M Snow Plus in Sölden

BMW M Snow Plus in Sölden

BMW M Snow

BMW M Snow

BMW M SNOW

Booking possible as of now | training courses annually from January to February

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BMW Snow Plus

€ 1,990  |  2 days & 2 overnight stays  |  max. 20 participants per date

Embark on a thrilling two-day adventure with the updated BMW M Snow Plus Training, now featuring an expanded BMW M fleet. Master winter driving with precision, gliding on high-performance tires through slick maneuvers and exhilarating lane changes. Conquer uphill and downhill challenges on the glacier's off-road course. But the ultimate thrill? Drifting on snow and ice.  As your skills soar, revel in breathtaking vistas of the Ötztal Alps. After conquering the elements, your well-deserved reward unfolds at the opulent "Das Central Alpine.Luxury.Life." hotel. Here, luxury transcends boundaries as you immerse yourself in a world of comfort and indulgence.

 

HIGHLIGHTS

  • Advanced winter technique and handling courses
  • Mountain and off-road exercises
  • Snow groomer ride up to the training course
  • 2 action-filled days with full board in a single room at 5-star hotel Das Central.Alpine.Luxury.Life
  • Booking option: Accompanying person in the double room of the participant

Also included: Insurance, Souvenir
2 participants per vehicle

 

TRAINING VEHICLES

Current BMW M, BMW i and BMW models

 

TRAINING VENUE

Sölden, Austria

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BMW Snow

€ 1,090  |  1 day & 1 overnight stay  |  max. 20 participants per date

 

Amidst Alpine winter beauty, seize the skill of navigating black ice and snow-covered roads with poise. Indulge in a 5-course gourmet menu at the 5-star "Das Central Alpine.Luxury.Life." hotel before your day of training. Begin with a snow groomer ride to the Ötztal Alps glacier. Now with even more M power and multiple vehicles at your disposal, practice cornering, downhill braking, and evasive maneuvers on snow. Discover the secrets of driving on snow chains. Then, embrace the drift course – controlled oversteer, balance of slip and propulsion. It's mastery in motion.

 

HIGHLIGHTS

Also included: Insurance, Souvenir
2 participants per vehicle

 

TRAINING VEHICLE

Current BMW M, BMW i and BMW models

 

TRAINING VENUE

Sölden, Austria

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BMW SNOW TRAINING COURSES

The booking for the winter season 2023/24 starts from 13 September 2023.

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BMW Snow Plus

2 days & 2 overnight stays  |  max. 20 participants per date

 

TRAINING VENUE

Sölden, Austria

 

 

Already excited about the 2023/24 winter season?

The booking for the BMW M Snow Plus training starts on September 13th from 9:30 am (CET).

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BMW Snow

1 day & 1 overnight stay  |  max. 20 participants per date

 

TRAINING VENUE

Sölden, Austria

 

 

Already excited about the 2023/24 winter season?

The booking for the BMW M Snow training starts on September 13th from 9:30 am (CET).

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Read all about it

All the trainings details at a glance

Read all about it

All the trainings details at a glance

Adrenaline & action as a gift

Adrenaline & action as a gift

Accompanying persons

  • Accompanying persons

DAT NOTE

BMW M2 Coupé: Fuel consumption in l/100km (combined): 10.2-10.0 [9.9-9.6] (WLTP); CO2 emissions in g/km (combined): 231-226 [222-218] (WLTP), The figures in brackets refer to the vehicle with 8-speed Steptronic transmission.

BMW M3 Competition Sedan with M xDrive: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 230-228 (WLTP)

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): --- (NEDC) / 9.8 (WLTP); CO2 emissions in g/km (combined): --- (NEDC) / 224 – 223 (WLTP) 

BMW i5 M60 xDrive: Electric power consumption in kWh/100 km (combined): 20.6-18.2 (WLTP); CO2 emissions in g/km (combined): 0 (WLTP); Electric range in km: 455–516 (WLTP)

BMW i7 M70 xDrive: Electric power consumption in kWh/100 km (combined): 23.8-20.8 (WLTP); CO2 emissions in g/km (combined): 0 (WLTP); Electric range in km: 488-560 (WLTP)

BMW iX M60: Energy consumption in kWh/100 km: 24.7-21.9 (WLTP); CO2 emissions in g/km: 0 (WLTP); Electric range in km: 501-564 (WLTP)

BMW XM: Fuel consumption in l/100km (combined): 1.9–1.5 (WLTP); Electric power consumption in kWh/100 km (combined): 33.6–33.5 (WLTP); CO2 emissions in g/km (combined): 43–35 (WLTP); Electric range in km: 76–83 (WLTP)


Official data on fuel consumption, CO2 emissions, power consumption and electric range figures were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

 

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at 
https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

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