Ever fancied piloting a BMW M2 Racing with confidence through the ‘Green Hell’ at the Nürburgring? Or take on the Eau Rouge at the Circuit de Spa-Francorchamps, pressed into the seat of a BMW M4 GT4 EVO? Guided by professional coaches who’ll support you push your personal driving skills to the limit? Welcome to AREA M Race Car, the unique experience offering the authentic BMW M motorsport sensation. Adrenaline rushes and goosebumps included.
AREA M Race Car is an intensive personal coaching programme – you’ll be fully immersed in the world of BMW M Motorsport and feel just like a BMW works driver.
AREA M RACE CAR.
- 2 RACE CARS
- 3 EXPERIENCES
- 7 RACETRACKS
Head to the pits, slip into your racing suit, attend the safety briefing, complete a warm-up lap and finally put the pedal to the metal in a BMW M race car as you speed around world-famous circuits: with AREA M Race Car, participants can get behind the wheel of the very same racing cars that compete in the GT4 European Series or the 24 Hours of Nürburgring – all on legendary circuits. Coached by professionals. To feel the thrill of speed. To explore new physical and emotional boundaries. Two different, original BMW M race cars are available for this purpose.
These exciting experiences are currently taking place at seven international racetracks. Further racetracks available on request.
BMW M2 RACING.
BMW M2 RACING.
One of the two professional race cars available for the Race Car experiences is the BMW M2 Racing. With an output of 230 kW (313 hp) and a top speed of over 270 km/h, this race car promises pure dynamism for motorsport novices on the track. Put on your helmet, fasten your 6-point harness, flip the master switch, start the engine – and immerse yourself in the world of professional motorsport.
BMW M4 GT4 EVO.
BMW M4 GT4 EVO.
The second model in the portfolio is the GT champion BMW M4 GT4 EVO. Right in its very first racing season in 2025, this GT4 car already secured more than 150 class victories and a further 150 podium finishes in sprint and endurance races. The perfect premise for participants to enjoy the full motorsport experience. With 381 kW (518 hp) under the bonnet, challenge your limits at full throttle and push your own boundaries in one of the fastest GT4 racing cars in the world.
COMPACT – M2 RACING AND COMPACT – GT4 EVO.
COMPACT – M2 RACING AND COMPACT – GT4 EVO.
Whether you choose the M2 Racing or the M4 GT4 EVO, both of the AREA M Race Car Compact programmes guarantee an authentic motorsport experience on world-famous racetracks. Racing at full speed around the Hockenheimring or the Circuit de Spa-Francorchamps – no problem. The package includes, among other things, ten intense laps, a highly dynamic driving experience and fire-resistant driver’s gear, including a helmet that meets current FIA standards.
PRO.
PRO.
Go professional! AREA M Race Car Pro offers, in a sense, the master class in ultimate racing. Depending on the package, participants can drive up to 700 kilometres in a BMW M4 GT4 EVO on a legendary racetrack such as the Mugello Circuit or the Nürburgring. The experience also includes hands-on coaching from a BMW M instructor with extensive racing experience, as well as comprehensive data and video analysis of the laps undertaken. Naturally, this package also includes fire-resistant driver’s gear, including a helmet that meets current FIA standards.
MEETING POINT RACETRACK.
MEETING POINT RACETRACK.
The AREA M Race Car experiences offer a taste of racing from the very first minute. The race day begins early in the morning in the pit lane with the distribution of racing gear and briefings by the instructors and race engineers on safety and the programme schedule. This is followed by a warm-up lap accompanied by instructors – and then the starting lights on the track turn green. For the rest of the day, participants can push their booked race cars to the limit. The experiences are complemented by breaks, which the instructors use to analyse the participants’ driving styles using video recordings and vehicle data to give them valuable tips on how to improve their lap times.
7 LEGENDARY CIRCUITS
are featured in the AREA M RACE CAR experiences. The programme opens the doors to some of the world’s most famous racetracks. Seven circuits in Germany, Austria, Belgium, France, Italy and the Czech Republic, where racing history has been made, are available to participants, allowing them to become part of those stories themselves.
They are:
- Hockenheimring, Germany
- Nürburgring, Germany
- Red Bull Ring, Austria
- Spa-Francorchamps, Belgium
- Circuit Paul Ricard, France
- Mugello, Italy
- Automotodrom Brno, Czech Republic
Further racetracks available on request.
