BMW XM Label Red Pikes Peak

PEAK POWER.

BMW XM Label Red sets new record.

PEAK POWER.BMW XM Label Red sets new record.
02. Nov 2023

Colorado Springs at the foot of the famous Pikes Peak – this is the starting point for the world's best known extreme test for man and machine: the timed drive to the summit on the infamous Pikes Peak Highway pass road. The 550 kW (748 hp) BMW XM Label Red, the most powerful BMW M automobile ever made, has taking on this extraordinary challenge – and set a new record for hybrid electric SUVs at Pikes Peak (USA) on September 21, 2023, during an officially certified course run.

BMW XM Label Red: Fuel consumption in l/100km (combined): 2.0–1.6 (WLTP); Electric power consumption in kWh/100 km (combined): 33.5–32.5 (WLTP); CO2 emissions in g/km (combined): 45–35 (WLTP); Electric range in km: 76–82 (WLTP)

Read more
BMW XM Label Red at Pikes Peak Highway.

10:48.60 min

took the BMW XM Label Red to drive to the top of Pikes Peak – it is the fastest hybrid SUV

BMW XM Label Red at Pikes Peak Highway.

FIGHT FOR THE RECORD.

The first attempt ended dramatically.

Back in June, driver Matt Mullins, supported by Rhys Millen Racing, attempted a record during the 101st running of the Broadmoor Pikes Peak International Hill Climb. It ended dramatically. M Matt Mullins went off the track and then hit a tree. The driver remained uninjured, but the first attempt was thus a failure. Now he returned to Pikes Peak with the BMW XM Label Red. Reaching the summit in 10:48.60, Mullins outpaced the previous by nearly a second and a half.

 

This unflinching, two-part documentary takes you behind-the-scenes. Join Matt Mullins, Rhys Millen and team as they embark on a 9-month journey to break the record for the fastest hybrid SUV at Pikes Peak with the BMW XM Label Red. Experience every stage of this emotional journey, from the heartbreaking lows of a failed first fun to the exhilarating highs of success atop the mountain.
 

Read more
BMW XM Label Red Pikes Peak

BMW M PRESENTS: PEAK POWER – PART 1.

Join this invitation-only race against the clock to witness Matt Mullins, Rhys Millen and team as they embark on a 9-month journey to break the record for the fastest Hybrid SUV with the 748 hp BMW XM Label Red.  

Read more
BMW XM Label Red Pikes Peak

BMW M PRESENTS: PEAK POWER – PART 2.

After heartbreaking results on race day, Matt Mullins reflects on his run and regroups. The team gets word that they can go back, and hurry to prepare the BMW XM Label Red for another run at the mountain. Will Matt Mullins make it to the mountain and claim the record for fastest hybrid SUV?

Read more
BMW XM Label Red Pikes Peak

PIKES PEAK HILL CLIMB - RECORD: BMW XM LABEL.

The complete on-board record ride up the hill in 10:48:60 minutes.

Read more
BMW XM Label Red at Pikes Peak Highway.

LEGENDARY.

The finish line is at an altitude of 4,301 metres.

Boasting more than 150 turns on a distance of 12.42 miles (19.99 kilometres) at staggering elevations, the uniquely challenging Pikes Peak run starts at 2,862 metres above sea level and finishes at the 4,301-metre summit of the mountain. Pikes Peak’s reputation for difficulty is matched only by its legendary status in the history of motorsport, which dates back more than a century.

Read more
BMW XM Label Red at Pikes Peak Highway.

THE RECORD-BREAKING DRIVER.

Thrills are his profession.

Matt Mullins has been a professional driver for over two decades. Having competed in six major racing series in between time spent as a leading stunt driver in Hollywood films, Mullins serves as BMW’s Chief Driving Instructor at the BMW Performance Center in South Carolina. In addition to his day job, Mullins makes history with BMW. In 2018, he was part of the team that set a pair of Guinness Records when they completed the world’s longest drift at over 230 miles (370 kilometres) and 8 hours behind the wheel of the F90 M5, while managing to seamlessly refuel mid-drift in synchronized fashion with a custom built F10 M5 fuel car.

Read more
BMW XM Label Red at Pikes Peak Highway.
BMW XM Label Red

BMW XM LABEL RED.

More powerful, more exclusive, more extravagant: The BMW XM Label Red brings together an M HYBRID system with extra power and bespoke design accents that showcase its standout performance attributes to unmistakable effect. With a system output of 550 kW (748 hp), the BMW XM Label Red is the most powerful BMW M model ever made. The distinguishing features of the performance-maximising XM variant include an accent band in Toronto Red metallic, although a black accent band also can be specified.

Read more

BMW XM Label Red: Fuel consumption in l/100km (combined): 2.0–1.6 (WLTP); Electric power consumption in kWh/100 km (combined): 33.5–32.5 (WLTP); CO2 emissions in g/km (combined): 45–35 (WLTP); Electric range in km: 76–82 (WLTP)

Read more

MORE HIGHLIGHTS:

BMW XM Label Red Safety Car photographed from the front.

BMW XM Label Red Safety Car.

28. Nov 2023
The most powerful vehicle ever built by BMW M, the BMW XM Label Red, becomes the MotoGP™ safety car.
Read article
Francesco Bagnaia wins BMW M Award 2023.

Francesco Bagnaia wins BMW M Award 2023.

26. Nov 2023
The most powerful BMW M automobile for the fastest qualifier: The awarded BMW XM Label Red goes to Ducati rider Francesco Bagnaia this year.
Read article
How to: The BMW XM’s M HYBRID mode

How to use the M HYBRID mode.

19. Sep 2023
Fully electric or combined engine drive – here's how to get the plug-in hybrid drive in your BMW XM really going.
Read article
BMW XM Label Red: winner’s car for the BMW M Award 2023

Most powerful M Award.

28. Apr 2023
The BMW XM Label Red is the exclusive winner’s car for the fastest qualifier of the MotoGP™ 2023.
Read article
Naomi Campbell and the first BMW XM.

Dare to be you.

31. Mar 2023
Staying true to your own opinion and believing in yourself: these characteristics unite high-profile artists and the first BMW XM.
Read article
BMW XM in the BMW Individual special paint finish Urban Green.

Ultimate expressive Style.

20. Feb 2023
Expressive and exclusive: the BMW Individual special paint finishes emphasize the expressive luxury of the BMW XM.
Read article
​

  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.