Colorado Springs at the foot of the famous Pikes Peak – this is the starting point for the world's best known extreme test for man and machine: the timed drive to the summit on the infamous Pikes Peak Highway pass road. The 550 kW (748 hp) BMW XM Label Red, the most powerful BMW M automobile ever made, has taking on this extraordinary challenge – and set a new record for hybrid electric SUVs at Pikes Peak (USA) on September 21, 2023, during an officially certified course run.
10:48.60 minutes took the BMW XM Label Red to drive to the top of Pikes Peak – it is the fastest hybrid SUV.
THE FIRST ATTEMPT ENDED DRAMATICALLY.
Back in June, driver Matt Mullins, supported by Rhys Millen Racing, attempted a record during the 101st running of the Broadmoor Pikes Peak International Hill Climb. It ended dramatically. M Matt Mullins went off the track and then hit a tree. The driver remained uninjured, but the first attempt was thus a failure. Now he returned to Pikes Peak with the BMW XM Label Red. Reaching the summit in 10:48.60, Mullins outpaced the previous by nearly a second and a half.
This unflinching, two-part documentary takes you behind-the-scenes. Join Matt Mullins, Rhys Millen and team as they embark on a 9-month journey to break the record for the fastest hybrid SUV at Pikes Peak with the BMW XM Label Red. Experience every stage of this emotional journey, from the heartbreaking lows of a failed first fun to the exhilarating highs of success atop the mountain.
LEGENDARY.
LEGENDARY.
Boasting more than 150 turns on a distance of 12.42 miles (19.99 kilometres) at staggering elevations, the uniquely challenging Pikes Peak run starts at 2,862 metres above sea level and finishes at the 4,301-metre summit of the mountain. Pikes Peak’s reputation for difficulty is matched only by its legendary status in the history of motorsport, which dates back more than a century.
THE RECORD-BREAKING DRIVER.
THE RECORD-BREAKING DRIVER.
Matt Mullins has been a professional driver for over two decades. Having competed in six major racing series in between time spent as a leading stunt driver in Hollywood films, Mullins serves as BMW’s Chief Driving Instructor at the BMW Performance Center in South Carolina. In addition to his day job, Mullins makes history with BMW. In 2018, he was part of the team that set a pair of Guinness Records when they completed the world’s longest drift at over 230 miles (370 kilometres) and 8 hours behind the wheel of the F90 M5, while managing to seamlessly refuel mid-drift in synchronized fashion with a custom built F10 M5 fuel car.
BMW XM LABEL RED.
BMW XM LABEL RED.
More powerful, more exclusive, more extravagant: The BMW XM Label Red brings together an M HYBRID system with extra power and bespoke design accents that showcase its standout performance attributes to unmistakable effect. With a system output of 550 kW (748 hp), the BMW XM Label Red is the most powerful BMW M model ever made. The distinguishing features of the performance-maximising XM variant include an accent band in Toronto Red metallic, although a black accent band also can be specified.
