BMW

Learn more about BMW models, products and services:

DARE TO EXPERIENCE.DARE TO EXPERIENCE.

DARE TO EXPERIENCE.

5 min reading time

BMW M Mixed Reality.

With BMW M Mixed Reality, BMW M presents a unique and innovative driving experience in which the vehicle itself becomes the controller, combining the virtual and physical worlds.

26 June 2023

For the first time at the Web Summit in November 2022, BMW M presented a unique and innovative driving experience: BMW M Mixed Reality. Here, BMW M not only brings the virtual world into the vehicle, here the vehicle itself becomes the controller, combining the virtual and physical worlds. The application of innovative VR technologies takes the way location-independent driving experiences are created to a new level.

BMW M4 Competition Coupé [1] :
CO2 emissions combined in g/km 223
Fuel consumption combined in l/100 km 9.9

5 INNOVATIVE FACTS:

  • Merging the real and virtual worlds
  • Ultimate driving experience on a new level
  • BMW M models become a gaming controller
  • Virtually latency-free, therefore no motion sickness
  • Bookings via BMW M Driving Experience
Mixed reality is a mix of physical and digital worlds that enables natural and intuitive 3D interactions between humans, computers and the environment.
Franciscus van Meel

CEO of BMW M GmbH

ULTIMATE DRIVING EXPERIENCE.

Alexander Kuttner, BMW M Mixed Reality.Alexander Kuttner, BMW M Mixed Reality.
Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M

BMW M Mixed Reality is made possible by innovative VR/MR technologies that combineInnovative technologies combine the physical and virtual world. Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M explains in an interview what makes the driving experience so unique.

Read Interview

WORLD PREMIERE OF A UNIQUE DRIVING EXPERIENCE.

BMW M Driving Experience.BMW M Driving Experience.

An experience that has to be experienced for itself in order to unfold its full potential. With the BMW M Driving Experience, we have the perfect platform to offer BMW M Mixed Reality for the first time worldwide.

Book now
EXPERIENCE BMW M MIXED REALITY.EXPERIENCE BMW M MIXED REALITY.

EXPERIENCE BMW M MIXED REALITY.

Start video
An absolutely unique experience for me: driving a real, physical BMW M4 in a virtual completely different environment - and that crosswise and dynamically.
Elias Hountondji

Red Bull Driftbrothers

The Red Bull Driftbrothers.The Red Bull Driftbrothers.
Joe and Elias Hountondji, Red Bull Driftbrothers
A bombastic combination: the senses feel all the nuances of the vehicle - the eye, on the other hand, is on the move in incredible settings and spaces: and it harmonises perfectly with each other in real time. This is beyond gaming or simulation ... an incredible experience.
Joe Hountondji

Red Bull Driftbrothers

BMW M MIXED REALITY – ALWAYS DREAMED OF DRIFTING ON MARS?BMW M MIXED REALITY – ALWAYS DREAMED OF DRIFTING ON MARS?

BMW M MIXED REALITY – ALWAYS DREAMED OF DRIFTING ON MARS?

Start Video

DRIFTING ON A NEW LEVEL.

The Drift Brothers from Red Bull.The Drift Brothers from Red Bull.

 Approved by Red Bull Driftbrothers: After BMW M Mixed Reality was launched with the BMW M2, the experience can now also be experienced with a BMW M4 and will be extended to electrified models in the future. The Red Bull Driftbrothers, Elias and Joe Hountondji, tested the new experience for us.

BMW M MiXED REALITY.BMW M MiXED REALITY.

BMW M MiXED REALITY.

DARE TO EXPERIENCE.

Book now
BMW M2 [preliminary values] [1]:
Fuel consumption combined in l/100km 10.2–9.8
CO2 emissions combined in g/km 231–222
CO2 class G
BMW M4 Competition Coupé [1] :
CO2 emissions combined in g/km 223
Fuel consumption combined in l/100 km 9.9

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.