BMW M Mixed Reality

BMW M MIXED REALITY.

DARE TO EXPERIENCE.

BMW M Mixed Reality.DARE TO EXPERIENCE.

For the first time at the Web Summit in November 2022, BMW M presented a unique and innovative driving experience: BMW M Mixed Reality. Here, BMW M not only brings the virtual world into the vehicle, here the vehicle itself becomes the controller, combining the virtual and physical worlds. The application of innovative VR technologies takes the way location-independent driving experiences are created to a new level.

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

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5 INNOVATIVE FACTS:

  • 01 Merging the real and virtual worlds
  • 02 Ultimate driving experience on a new level
  • 03 BMW M models become a gaming controller
  • 04 Virtually latency-free, therefore no motion sickness
  • 05 Bookings via BMW M Driving Experience
“Mixed reality is a mix of physical and digital worlds that enables natural and intuitive 3D interactions between humans, computers and the environment.”
Franciscus van Meel, CEO of BMW M GmbH
BMW M Mixed Reality

Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M

ULTIMATE DRIVING EXPERIENCE.

Innovative technologies combine the physical and virtual world.

BMW M Mixed Reality is made possible by innovative VR/MR technologies that combine virtual and physical worlds. Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M explains in an interview what makes the driving experience so unique.

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BMW M2 ///M Mixed Reality.

WORLD PREMIERE OF A UNIQUE DRIVING EXPERIENCE.

An experience that has to be experienced for itself in order to unfold its full potential. With the BMW M Driving Experience, we have the perfect platform to offer BMW M Mixed Reality for the first time worldwide.

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BMW M Driving Experience
BMW M Mixed Reality

EXPERIENCE BMW M MIXED REALITY.

BMW M2 ///M Mixed Reality.
BMW M2 ///M Mixed Reality.
BMW M2 ///M Mixed Reality.
Franciscus van Meel CEO of BMW M GmbH and the BMW M2

Franciscus van Meel, CEO of BMW M GmbH

"DRIVE THE CHANGE, CHANGE THE DRIVE".

Keynote by BMW M CEO Franciscus van Meel.

During his keynote on the topic "Drive the Change, Change the Drive", Franciscus van Meel, CEO of BMW M GmbH, gave a first insight into the ///M Mixed Reality: “What started as a small experiment of our engineers, became a truly amazing technology. It’s not only bringing the virtual world into our vehicles – even more: our cars became a controller that merge virtual and physical world like never seen before.”

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Franciscus van Meel CEO of BMW M GmbH and the BMW M2

Franciscus van Meel, CEO of BMW M GmbH

"An absolutely unique experience for me: driving a real, physical BMW M4 in a virtual completely different environment - and that crosswise and dynamically."
Elias Hountondji, Red Bull Driftbrothers
BMW M Mixed Reality Red Bull Driftbrothers
BMW M Mixed Reality Joe Hountondji Red Bull Driftbrothers
BMW M Mixed Reality Elias Hountondji Red Bull Driftbrothers
"A bombastic combination: the senses feel all the nuances of the vehicle - the eye, on the other hand, is on the move in incredible settings and spaces: and it harmonises perfectly with each other in real time. This is beyond gaming or simulation ... an incredible experience."
Joe Hountondji, Red Bull Driftbrothers
BMW M Mixed Reality Red Bull Driftbrothers

BMW M MIXED REALITY – ALWAYS DREAMED OF DRIFTING ON MARS?

DRIFTING ON A NEW LEVEL.

Approved by Red Bull Driftbrothers.

After BMW M Mixed Reality was launched with the BMW M2, the experience can now also be experienced with a BMW M4 and will be extended to electrified models in the future. The Red Bull Driftbrothers, Elias and Joe Hountondji, tested the new experience for us.

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BMW M Mixed Reality Red Bull Driftbrothers

NEW PARTNERS.

BMW M teams up with Epic Games.

He also emphasised the importance of the partnership with game studio Epic Games: “For this, let’s call it, 'fusion' of realities, we need new partners. Partners who at first glance have nothing to do with mobility or cars, but who create exactly these virtual worlds in which our future customers are already operating today. And that's what made us the first automaker to look into the gaming industry – the experts of virtual worlds – back in 2016. With Epic, we have found the best possible partner. Over the last couple years, we have gained a lot of experience with them and their Unreal Engine. Bringing the vehicles into the virtual world already turns out pretty well – also thanks to our great partners.”

 

Franciscus van Meel and Heiko Wenczel, Head of Detroit Lab at Epic Games, spoke at the subsequent panel discussion about how embracing human centricity helps making technology meaningful, and why teaming up with unexpected partners helps drive this change – and change the drive for future challenges. The panel was rounded off with the G2 Content Creator sharing her personal perspective from the e-gaming and streaming community.

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BMW M4 Competition Coupé

THE M4

BMW M4 and M4 Competition Coupé

THE M4

BMW M4 and M4 Competition Coupé

BMW M2 Coupé: Fuel consumption in l/100km (combined): 10.2-9.6 (WLTP); CO2 emissions in g/km (combined): 230-218 (WLTP)

 

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.