He also emphasised the importance of the partnership with game studio Epic Games: “For this, let’s call it, 'fusion' of realities, we need new partners. Partners who at first glance have nothing to do with mobility or cars, but who create exactly these virtual worlds in which our future customers are already operating today. And that's what made us the first automaker to look into the gaming industry – the experts of virtual worlds – back in 2016. With Epic, we have found the best possible partner. Over the last couple years, we have gained a lot of experience with them and their Unreal Engine. Bringing the vehicles into the virtual world already turns out pretty well – also thanks to our great partners.”
Franciscus van Meel and Heiko Wenczel, Head of Detroit Lab at Epic Games, spoke at the subsequent panel discussion about how embracing human centricity helps making technology meaningful, and why teaming up with unexpected partners helps drive this change – and change the drive for future challenges. The panel was rounded off with the G2 Content Creator sharing her personal perspective from the e-gaming and streaming community.