BMW M2 ///M Mixed Reality.

///M MIXED REALITY.

Drive the change – change the drive.

///M Mixed Reality.Drive the change – change the drive.
03. Nov 2022

At the Web Summit in Lisbon, 1 to 4 November 2022, a unique driving experience celebrated its world premiere: ///M Mixed Reality. Here, the vehicle becomes the controller, location-independent driving experiences with the new BMW M2 Coupé are taken to a new level thanks to innovative technologies.

BMW M2 Coupé: Fuel consumption in l/100km (combined): 10.2-9.6 (WLTP); CO2 emissions in g/km (combined): 230-218 (WLTP)

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///M Mixed Reality

EXPERIENCE ///M MIXED REALITY IN THE NEW BMW M2.

“We won't just be bringing digital services into the vehicle. The vehicle will merge with the physical and virtual world of the users. They may want to drive vehicles that they own in real life in the latest racing game.”
Franciscus van Meel, CEO of BMW M GmbH
BMW M2 ///M Mixed Reality.
BMW M2 ///M Mixed Reality.

ULTIMATE DRIVING EXPERIENCE.

Innovative technologies combine the physical and virtual world.

With ///M Mixed Reality, the BMW Group is not only bringing the virtual world into the vehicle, but the vehicle itself is becoming a controller. This new driving experience is enabled by innovative VR/MR technologies that combine the virtual and physical world. The immersive in-car experience in the new BMW M2 is enabled by integrated gaming elements. 

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BMW M2 ///M Mixed Reality.
BMW M2 ///M Mixed Reality.
BMW M2 ///M Mixed Reality.
Franciscus van Meel CEO of BMW M GmbH and the BMW M2

Franciscus van Meel, CEO of BMW M GmbH

"DRIVE THE CHANGE, CHANGE THE DRIVE".

Keynote by BMW M CEO Franciscus van Meel.

During his keynote on the topic "Drive the Change, Change the Drive", Franciscus van Meel, CEO of BMW M GmbH, gave a first insight into the ///M Mixed Reality: “What started as a small experiment of our engineers, became a truly amazing technology. It’s not only bringing the virtual world into our vehicles – even more: our cars became a controller that merge virtual and physical world like never seen before.”

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Franciscus van Meel CEO of BMW M GmbH and the BMW M2

Franciscus van Meel, CEO of BMW M GmbH

NEW PARTNERS.

BMW M teams up with Epic Games.

He also emphasised the importance of the partnership with game studio Epic Games: “For this, let’s call it, 'fusion' of realities, we need new partners. Partners who at first glance have nothing to do with mobility or cars, but who create exactly these virtual worlds in which our future customers are already operating today. And that's what made us the first automaker to look into the gaming industry – the experts of virtual worlds – back in 2016. With Epic, we have found the best possible partner. Over the last couple years, we have gained a lot of experience with them and their Unreal Engine. Bringing the vehicles into the virtual world already turns out pretty well – also thanks to our great partners.”

 

Franciscus van Meel and Heiko Wenczel, Head of Detroit Lab at Epic Games, spoke at the subsequent panel discussion about how embracing human centricity helps making technology meaningful, and why teaming up with unexpected partners helps drive this change – and change the drive for future challenges. The panel was rounded off with the G2 Content Creator sharing her personal perspective from the e-gaming and streaming community.

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BMW M2 Coupé.

THE M2

The formula for pure-bred driving pleasure.

THE M2

The formula for pure-bred driving pleasure.

BMW M2 Coupé: Fuel consumption in l/100km (combined): 10.2-9.6 (WLTP); CO2 emissions in g/km (combined): 230-218 (WLTP)

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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.