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HOW TO BMW M MIXED REALITY.HOW TO BMW M MIXED REALITY.

HOW TO BMW M MIXED REALITY.

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BMW M Mixed Reality Project Lead Alexander Kuttner in an interview.

Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M, explains in an interview what makes the innovative driving experience between the virtual and physical worlds so unique.

26 July 2023

BMW M Mixed Reality is an innovative driving experience that combines virtual and physical worlds and turns the vehicle itself into a gaming controller. State-of-the-art VR technologies enable an immersive in-car experience on a completely new level. We caught up with BMW M Mixed Reality Project Manager Alexander 'Alex' Kuttner for an interview, who explains what makes the driving experience so unique and special.

BMW M Mixed Reality Project Lead Alex KuttnerBMW M Mixed Reality Project Lead Alex Kuttner
Alexander 'Alex' Kuttner, Project Lead BMW M Mixed Reality at BMW M.

BMW M Magazine: Alex, let's start at the beginning: What does the term Mixed Reality actually mean?

Alexander Kuttner: First of all, Mixed Reality means that two different worlds - the physical, real world and the digital world - are mixed or superimposed and combined. This creates something that is also known as phygital. In the case of BMW M Mixed Reality, the BMW M vehicle is still part of the physical world. But we take it into the digital world, which the driver can experience with the help of his VR headset and BMWM Mixed Reality technology. Or to put it another way: you really are sitting in your car, only what usually happens outside is a little different.

We want to combine the ultimate driving pleasure offered by BMW M models with the limitless possibilities of the virtual world.

BMW M Mixed Reality is a platform that is far from having exhausted its potential.
BMW M MIXED REALITY.BMW M MIXED REALITY.

BMW M MIXED REALITY.

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