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The Ultimate
Driving Machine

A blue sports car with a gradient design transitioning to red at the rear, racing across a sandy surface and kicking up dust. The vehicle features a decorative pattern of running figures along its side. The car is in motion on what appears to be a desert or beach area with a clear blue sky in the background.
MIXED REALITY.

NEXT-LEVEL ADRENALINE.

Here, BMW M models become gaming controllers. In the BMW M Mixed Reality Experience, the real and virtual worlds merge into a meta-driving experience. Take your seat behind the wheel of a real car and navigate 3D motorsport scenarios. Ready for action in a whole new dimension?

MIXED REALITY

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  • €190 | Approx. 90 minutes | Max. 4 participants per group | 1 participant per car
    (price per person)

    HIGHLIGHTS

    • Exclusive virtual racing track
    • 1 stint of 4 laps

    Also included: insurance

    Single occupancy for the MMR Experience, except during the warm-up.

    See our FAQ.

BOOK MIXED REALITY.

Driving pleasure from two worlds: real performance meets the virtual racetrack. Mixed reality in action. Where the physical and virtual worlds merge to deliver a new level of driving pleasure.

Book here
A person sitting in a car with blue interior seats wearing a virtual reality headset. The person is dressed in a white sweater and appears to be smiling while using the VR device, which has multiple sensors or cameras visible on its front.

FAQ.

  • In BMW M Mixed Reality, the real car is integrated into the virtual world – without losing the connection between driver and car. Three elements ensure a smooth and immersive driving experience.

    First, an extremely precise GPS signal is required. Using multiple sensors, the mixed-reality vehicle is accurately tracked on the circuit in real time.

    Second, the vehicle’s agility must be captured in full. Roll and pitch movements during acceleration and steering, along with accelerator and brake inputs and wheel rotations, are tracked and transferred one-to-one into the virtual world.

    The third element is the driver’s movements within the car. Natural body movements during fast cornering or heavy braking – caused by G-forces – are recorded.

    Seamless, latency-free integration of these three systems is essential for a high-resolution, realistic digital environment. All movements are transmitted with care to prevent motion sickness.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

M STARTER. - Experience M power.
Experience M power.

M STARTER.

DRIFT. - Enter the Drift Zone.
Enter the Drift Zone.

DRIFT.

NORDSCHLEIFE. - Queen of the racetracks.
Queen of the racetracks.

NORDSCHLEIFE.

BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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