The BMW M4 GT3 EVO is one of the most successful BMW M Motorsport racing cars. It secured numerous victories and podium finishes on racetracks around the globe in its debut season in 2025. It’s known not only for its performance but also for its distinctive and powerful design. Now the model is also conquering two of the most popular multiplayer games ever: as part of the cooperation between BMW M Motorsport and Epic Games, the GT3 racing car is now available in Fortnite and Rocket League.
BMW M4 GT3 EVO WITH ‘BLEACH’ LIVERY.
BMW M4 GT3 EVO WITH ‘BLEACH’ LIVERY.
The virtual BMW M4 GT3 EVO is attracting attention with a special design in the style of ‘BLEACH’, one of the most popular anime series ever. Fans will recognise it immediately: the livery is based on the iconic black and white outfit of ‘BLEACH’ protagonist Ichigo Kurosaki.
The BMW M4 GT3 EVO design is spectacular, and we are confident that every player – as well as fans of the ‘BLEACH’ series and visitors to BMW Welt – will be impressed by this car.
PUMA SNEAKERS AVAILABLE IN FORTNITE.
PUMA SNEAKERS AVAILABLE IN FORTNITE.
The collaboration with PUMA creates another link between the virtual and real worlds. The BMW M Motorsport Hypnotic LS Sneakers from the BMW M Motorsport collection will also be available in the Fortnite Shop.
THE REAL CAR AT BMW WELT.
THE REAL CAR AT BMW WELT.
From now until 11 January 2026, visitors to BMW Welt in Munich can admire a real BMW M4 GT3 EVO in the look of the virtual racing car for Fortnite.
REAL-WORLD RACING IN THE GT WORLD CHALLENGE.
REAL-WORLD RACING IN THE GT WORLD CHALLENGE.
From game to real-world GT racing: In close collaboration with Team Studie from Japan, the BMW M4 GT3 EVO in the distinctive design of “BLEACH” will be entered in the GT World Challenge Asia powered by AWS during the 2026 season. In addition, the project will also appear at the prestigious Suzuka 1000KM, part of the Intercontinental GT Challenge (IGTC).
Beyond the race car itself, the “BLEACH” identity will be visible across the entire team environment. There will be driver race suits in matching visual style, as well as pit box branding aligned with the campaign identity. “For Team Studie, it is an honour to bring this extraordinary project onto the racetrack,” said Bob Suzuki, Owner of Team Studie.
Seeing this special BMW M4 GT3 EVO compete on track truly completes the circle between gaming, pop culture and motorsport.
ABOUT ‘BLEACH’.
‘BLEACH’ is a Japanese anime series based on the manga of the same name by Tite Kubo. The story follows teenager Ichigo Kurosaki, who suddenly gains the ability to see souls. After an encounter with the Soul Reaper Rukia, he gains superhuman powers and takes on her task: he must fight evil spirits and guide deceased souls to the afterlife.
Action-packed battles, a complex mythology and charismatic characters made ‘BLEACH’ a worldwide success. The series combines fantasy, action and coming-of-age elements and is one of the most famous anime series alongside ‘Naruto’ and ‘One Piece’.
ABOUT ‘FORTNITE’.
The video game Fortnite catapulted the battle royale genre into the mainstream. 100 players land on an island and fight until only one remains. The special feature: you can build structures to protect yourself or gain tactical advantages. The colourful comic book look and free access made Fortnite a cultural phenomenon with over 400 million players worldwide. Regular updates, events with stars such as rapper Travis Scott and crossovers with well-known franchises have kept people playing the game for years.
Genre: Battle Royale / Survival Shooter
Release: 2017
Platforms: Windows, MacOS, PlayStation, Xbox, Nintendo and more
ABOUT ‘ROCKET LEAGUE’.
Imagine football – but with rocket-powered cars: that’s Rocket League in a nutshell. Two teams try to get an oversized ball into the opponent’s goal while performing acrobatic manoeuvres with their vehicles. What sounds simple has developed into a competitive e-sports hit with more than 100 million players. The perfect balance between ‘easy to learn’ and ‘hard to master’ is what makes it so timelessly appealing.
Genre: Sports game / racing game hybrid
Release: 2015
Platforms: Windows, PlayStation, Xbox, Nintendo Switch
