UNIQUE BMW MODELS: ONE-OFFS.

The relation between BMW and legendary fashion designer Karl Lagerfeld was one of the influences behind the founding of BMW Individual. In the 1990s, Lagerfeld – alongside royal families and the opera singer José Carreras – was among the first customers to approach BMW with specific customisation inquiries for his 7 Series sedan. In 1992, Lagerfeld had his BMW 750iL E32 customised by the Individual workshop, and in 1994 his 750iL E38. By 2000, this culminated in a collaboration with the fashion icon, resulting in the unique special edition BMW L7 Karl Lagerfeld.

Based on Karl Lagerfeld’s designs, M Gmbh converted the flagship sedan 750iL E38 into an impressive long-wheelbase version. At 5.37 metres, the L7 exceeded the length of the standard E38 model by a full 39 centimetres and the regular long-wheelbase version by 25 centimetres. Furthermore, the BMW flagship model at the time stood out as an absolute eye-catcher thanks to its two-tone paintwork in Gold Orange and Chestnut Bronze Metallic. Despite its size and 2.2-tonne weight, the 5.4-litre V12 engine, with 240 kW (326 hp) and a maximum torque of 490 Nm, allowed acceleration from 0 to 100 km/h in just 7 seconds. For Karl Lagerfeld, the performance was probably just a pleasant side effect. Reportedly, he enjoyed the ride in his customised BMW 7 Series mainly as a passenger, leaving the steering wheel to his chauffeur.

Just four years after the silver-plated 7 Series, another impressive special edition based on the luxury sedan followed in 2017 to mark the 25th anniversary of BMW Individual: the BMW M760Li inspired by Nautor’s Swan.

Nautor’s Swan is a Finnish yacht designer and manufacturer. Alongside BMW it had been a frequent sponsor of prestigious regattas. A collaboration to mark the Individual workshop’s anniversary was therefore a natural fit. Thus, the one-off model brought together the best of both worlds. Drawing inspiration from sophisticated sailing yachts, the one-off BMW M760Li inspired by Nautor’s Swan was created based on the flagship model BMW M760Li xDrive V12 Excellence.

Elegant teak panels bonded with carbon fibre adorn the boot floor of the BMW Individual M760Li inspired by Nautor’s Swan. The boot is also finished in smoke white Alcantara. The door sills and floor mats are likewise crafted from teak, ensuring the yachting flair of this one-off is all around. Additional subtle details include a sculptural Swan logo and the Nautor’s Swan arrow on the tailgate, which is usually found on the side of yachts. In keeping with this, a coachline has been applied to the side, underlining the vehicle’s luxury credentials.

At the Frieze Los Angeles 2020 art fair, M GmbH unveiled three unique versions of the BMW M2 by FUTURA 2000. The three one-off models were hand-designed by the US artist FUTURA 2000, known for his unusual colours, concentric shapes and kinetic compositions.

The one-off models BMW M2 by FUTURA 2000 were extensively designed by the graffiti artist, both inside and out. On the bodywork, this is evident in the contrasting, meandering lines and the graffiti-style stencil spray technique featuring FUTURA 2000’s signature saw blade motif. Inside, lighter line patterns stand out against the dark background on, for example, the centre console or the trim strip above the glove compartment.

Based on these three one-off models, a limited edition of 150 units was later produced: the BMW M2 Edition designed by Futura 2000. Barely five years after their release, the vehicles are already sought-after collector’s items that are hard to find on the market.

Art Basel Miami Beach 2024 marked the next chapter in the successful partnership between Ronnie Fieg and BMW M. The spectacular result: the 2025 BMW XM Kith Concept.

This exclusive one-off gave the public a preview of a special edition that was released a little later the following year. The 2025 BMW XM by Kith differed only in a few details from the exciting concept car unveiled in Miami and was produced in a limited run of 47 units. This unusual production figure was chosen because the BMW XM was the first genuine BMW M car since the launch of the first BMW M, the 1978 BMW M1. In reference to the number of years that had passed since its debut, 47 vehicles of the special model were consequently produced.

Free from all the conventions of homologation for production vehicles, Ronnie Fieg designed an unconventional lighting display in which – to match the paintwork in BMW Individual Frozen Techno Violet metallic – the colour purple played a central role. Side accent strips made of backlit black mouldings, thanks to 363 full-colour LED units, allowed the ‘Kith’ lettering to shimmer in a purple glow. In addition, the decorative elements on the side panels also featured a backlit Kith logo.

Stars, red carpet and a BMW XM in ultramarine: as part of the 2024 Cannes International Film Festival, a one-of-a-kind creation from M GmbH celebrated its premiere on the Croisette: the BMW XM Mystique Allure.

Created in partnership with and presented by supermodel Naomi Campbell, BMW M unveiled its first-ever high-fashion show car. The body of the BMW XM Mystique Allure is clad in rich velvet and shimmering Frozen Metallic sequins, creating shades ranging from intense violet to deep ultramarine. The design of the BMW XM Mystique Allure blends high performance with haute couture, painting a picture of progressive luxury that continues into the vehicle’s interior. There, all surfaces – including the M Lounge in the rear – are upholstered in purple velvet. This unique combination places the BMW XM in a completely new context: expressive, avant-garde, and equally stylish and luxurious.